• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The Coinsstablecoins

After TerraUSD’s crash, investors are re thinking algorithmic stablecoins. Mark Cuban had already warned about their risks

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
April 19, 2022, 12:15 PM ET

The algorithmic stablecoin TerraUSD (UST) was once the third largest stablecoin by market capitalization behind USD Coin (USDC) and Tether (USDT). It was also once among the largest cryptocurrencies overall by market cap before its collapse.

The stablecoin, which was meant to always be worth a dollar, plunged to about 30 cents this week.

TerraUSD (UST)

While stablecoins have been gaining investors over the last year, a new type of stablecoin, the algorithmic stablecoin, had seemed poised to take over in popularity until TerraUSD’s crash.

TerraUSD was created by South Korean crypto developer Do Kwon and his company, Terraform Labs. The goal is to maintain the coin’s dollar value through a system that relies on traders burning or creating tokens for profit to maintain a stable price. This process works through TerraUSD’s mutually dependent pairing with another Terraform Labs cryptocurrency, Luna. Every time a TerraUSD token is minted, the equivalent of $1 in Luna is burned, and vice versa. 

When the price of TerraUSD drops below $1, traders can burn TerraUSD, or remove it from circulation, in exchange for a dollar in Luna. This reduces the supply of TerraUSD tokens, and therefore raises the price of the token. If the price of TerraUSD exceeds a dollar, traders are incentivized to burn Luna in exchange for a dollar in TerraUSD, which increases its supply and drops the price.

This algorithmic balancing act is intended to maintain the price of TerraUSD at $1, and had been mostly successful—until it lost its dollar peg on Saturday and dropped to 30 cents later in the week amid a broad selloff.

Since it was created in 2020, TerraUSD’s price had only dropped far below a dollar twice, according to CoinMarketCap. In December 2020, it tumbled to around 85 cents and to about 94 cents in May 2021.

Some have criticized the approach that TerraUSD’s creators have taken and those of other rival algorithmic stablecoins, such as Frax and FEI USD. Well-known investor Mark Cuban said he lost money when the algorithmic stablecoin IRON lost its dollar peg after a selloff by large investors. He has said stablecoins will be the first to be regulated by the federal government, which is considering new rules for the crypto space. 

“What is an algorithmic stablecoin? Is it stable? Do buyers understand what the risks are? It needs standards,” Cuban tweeted in September. 

Controversy around algorithmic stablecoins

Algorithmic stablecoins had been gaining in popularity, but now investors are hesitating.  

In the last quarter of 2021, TerraUSD saw a 260% increase in its overall market value, according to CoinGecko. About 17.5 billion TerraUSD tokens were in circulation as of April 19, but as of May 12, the number was down to 11.78 billion. 

Ryan Clements, a University of Calgary professor, wrote in the Wake Forest University Law Review in October that algorithmic stablecoins only maintain their price because traders expect the coin to have value in the future. If traders lose faith, they could cause a stablecoin’s value to collapse.

“These uncollateralized digital assets, which attempt to peg the price of a reference asset using financial engineering, algorithms, and market incentives, are not stable at all but exist in a state of perpetual vulnerability,” he wrote at the time. 

The problem with algorithmic stablecoins is three-fold, according to Clements. First, the supposedly stable cryptocurrencies require a certain level of demand to operate as expected. If demand falls below a certain threshold, the system falls apart.

Second,  the stablecoins are fragile because they rely on independent, self-interested investors who have to have an interest in making money from the algorithm meant to keep TerraUSD pegged to a dollar.  

Finally, Clements writes that in times of crisis this type of stablecoin could be prone to losing value based on traders acting on unclear information and uncertainty. In the end, it could cause herd mentality that could cause a broad selloff and cause the price to fall. 

Ultimately, algorithmic stablecoins could be prone to “bank runs” if traders keeping the price afloat decide to take their money out of the system over a short period of time, Clements argues.

He writes in the report that algorithmic stablecoins should be regulated to guard against what he calls “a system that will be prone to runs, destabilization, and failure when reality deviates from the assumptions underlying the embedded incentive structure.”

Do Kwon makes a big bet on algorithmic stablecoins

Terraform Labs’ Do Kwon is undeterred by critics. A pseudonymous crypto investor who goes by the name Gigantic Rebirth, or GCR, bet Kwon $10 million in March that in a year’s time his Luna cryptocurrency would be worth less than $88. After Luna started collapsing, Gigantic Rebirth doubled the $10 million bet and Kwon accepted.  Earlier this year, Kwon announced plans to obtain $10 billion in Bitcoin to hold as reserves to back TerraUSD. In early April, he told tech news site TechCrunch that Terra had purchased a total of $1.6 billion worth of Bitcoin so far, and that it planned to purchase another $1.4 billion through the Luna Foundation Guard, a nonprofit organization that supports TerraUSD and Luna. The Terra Protocol, which underpins both TerraUSD and Luna, will obtain the next $7 billion in Bitcoin from users who want TerraUSD and are willing to exchange their Bitcoin for the stablecoin.

Update, May 12, 2022: This article has been updated with a mention of TerraUSD’s (UST) drop below $1 and other recent stablecoin-related news.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
2 months ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
2 months ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
3 months ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
3 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
3 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
3 months ago

Most Popular

placeholder alt text
Economy
3 things Trump did in 24 hours to show that he's in control of American business
By Eva RoytburgJanuary 8, 2026
11 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
8 days ago
placeholder alt text
Economy
Making billionaires illegal by taxing their wealth wouldn’t even fund the government for a year, budget expert says
By Nick LichtenbergJanuary 17, 2026
2 days ago
placeholder alt text
AI
Ford CEO warns there's a dearth of blue-collar workers able to construct AI data centers and operate factories: 'Nothing to backfill the ambition'
By Sasha RogelbergJanuary 18, 2026
22 hours ago
placeholder alt text
Economy
National debt is already killing the American Dream, says top economist—and it might push the U.S. into an outright depression
By Eleanor PringleJanuary 18, 2026
1 day ago
placeholder alt text
Economy
Europe can wield this $8 trillion 'sell America' weapon as Trump reignites a trade war over his Greenland conquest ambitions
By Jason MaJanuary 18, 2026
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.