• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Is it legal for Starbucks to offer special benefits to non-union employees? It depends

By
Colin Lodewick
Colin Lodewick
Down Arrow Button Icon
By
Colin Lodewick
Colin Lodewick
Down Arrow Button Icon
April 14, 2022, 5:12 PM ET

Unionized Starbucks workers won’t have access to improved benefits the company is considering, CEO Howard Schultz told store leaders in an online forum on Monday. 

At the time of his comments, nearly 200 Starbucks stores in 30 states had filed petitions with the National Labor Relations Board (NLRB), seeking to hold union elections.

Schultz told store management that the company is considering expanding benefits to combat attrition and to help recruit baristas, and he cited U.S. labor law requirements that employers negotiate pay and benefits separately with unionized workers. His comments were first reported by the Wall Street Journal.

Is it really legal for a major employer like Starbucks, with nearly 400,000 workers in the U.S. alone, to offer such a two-tiered benefits system, effectively punishing workers for choosing to unionize?

“It’s technically correct,” Cathy Creighton, director of the Buffalo co-lab at Cornell’s school for industrial and labor relations, told Fortune. Once workers vote to unionize, she says, their employer must indeed negotiate with them before instituting changes to things like benefits and wages.

However, she says, nothing prevents a company from offering unionized workers those same benefits. If the company wanted to, it could go to each unionized store and ask if they want improved benefits or wages, while continuing to bargain for an overall contract. “If the union said yes, then they could sign a short agreement, or just a handshake deal. That would be sufficient, it doesn’t even have to be in writing.”

After Schultz rejoined Starbucks last month, he oversaw some changes in Starbucks’ legal team ahead of this new strategy. General counsel Rachel Gonzalez is set to leave the company on May 20, having been in the role since 2018, according to an SEC filing. The company still retains counsel from major labor and employment law firm Littler Mendelson.

‘It’s a complicated issue’

Creighton, who is a former NLRB lawyer, says tactics like Schultz’s are common among employers engaged in union avoidance campaigns, and they typically argue that unions stand in the way of improved benefits. The tactic could also be illegal, depending on the circumstance: the National Labor Relations Act (NLRA) prohibits employers from promising benefits to employees on the condition that they reject a union. 

Even though Schultz did not target specific stores that have gone public with union drives or have already won election dates with the NLRB, his comments could potentially interfere with election outcomes. Creighton says it’s possible Workers United, the union seeking to represent Starbucks workers, will file an unfair labor practice charge with the NLRB over Schultz’s move. 

“It’s a complicated issue,” John Logan, director of labor and employment studies at San Francisco State University, told Fortune. “And will partly depend on how the NLRB were to interpret Starbucks’ intent and whether the [benefits] change was motivated by any anti-union animus.”

In a public statement released on Sunday, Schultz addressed his first week back as CEO, and acknowledged the company had made some “missteps,” but he continued to emphasize his belief that the company can become a better version of itself without unions: “We must not be distracted by the different vision [of Starbucks] being put forward by union organizers at some Starbucks stores.” 

Logan says that it seems Starbucks has been “taken by surprise by the rapid spread of the campaign,” and partly as a result has been faring poorly in NLRB elections. “In many cases, [the company] appears to have given up on winning hearts and minds,” he says, and it has taken an aggressive approach in its response to union organizing.

“It appears that Starbucks still does not fully understand the union drive,” Logan said.

Starbucks did not respond to Fortune’s request for comment.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Colin Lodewick
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

isom
CommentaryAirline industry
The skies for American Airlines are clearer than you think
By Jeffrey Sonnenfeld and Steven TianFebruary 16, 2026
38 minutes ago
RetailRetail
Victoria’s Secret CEO says new customers are embracing the escape provided by the glamorous brand: ‘We were living in a beige world for awhile’
By Emma HinchliffeFebruary 16, 2026
1 hour ago
Marvin Ellison speaks at an on-stage panel
C-SuiteLowe's
Lowe’s CEO used to make $4.35 an hour working at Target. His secret to climbing the corporate ladder was volunteering for jobs ‘nobody else wanted’
By Sydney LakeFebruary 16, 2026
1 hour ago
An older person looking at a computer screen
SuccessRetirement
As baby boomers are forced to ‘unretire’ because they’ve not saved enough, 6-year-olds in Germany will soon have retirement accounts
By Orianna Rosa RoyleFebruary 16, 2026
1 hour ago
Podcast host Mel Robbins
SuccessCareers
Mel Robbins says feeling stuck ‘doesn’t mean you’re broken’—it’s the biggest mindset mistake people over 40 make
By Emma BurleighFebruary 16, 2026
3 hours ago
C-Suitephilanthropy
Blackstone mogul warned of ‘urgent need’ for AI preparedness—Now he’s turning his $48 billion fortune into a top philanthropic foundation
By Sydney LakeFebruary 16, 2026
5 hours ago

Most Popular

placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergFebruary 14, 2026
2 days ago
placeholder alt text
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezFebruary 15, 2026
1 day ago
placeholder alt text
Success
Meet the grandmother living out of a 400-ft ‘granny pod’ to save money and help with child care—it’s become an American ‘economic necessity’
By Emma BurleighFebruary 15, 2026
1 day ago
placeholder alt text
Economy
A U.S. 'debt spiral' could start soon as the interest rate on government borrowing is poised to exceed economic growth, budget watchdog says
By Jason MaFebruary 14, 2026
2 days ago
placeholder alt text
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloFebruary 13, 2026
3 days ago
placeholder alt text
Economy
Social Security's trust fund is nearing insolvency, and the borrowing binge that may follow will rip through debt markets, economist warns
By Jason MaFebruary 15, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.