• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Techgreen energy

Russia’s invasion of Ukraine is pushing the world to find a new, greener recipe for fertilizer

By
Bernhard Warner
Bernhard Warner
Down Arrow Button Icon
By
Bernhard Warner
Bernhard Warner
Down Arrow Button Icon
April 12, 2022, 11:59 AM ET

It’s no coincidence the world is simultaneously grappling with an energy crisis and a food crisis.

In early March, shortly after Russia invaded Ukraine, natural gas prices hit a record high in much of the world. That’s no surprise given that Russia is the world’s biggest exporter of natural gas and the No. 2 exporter of oil. As energy bills soared, companies around Europe were forced to scale back, or even shut down operations. One of those was the fertilizer giant Yara International.

Yara closed two plants in Italy and France, a wrenching decision for CEO Svein Tore Holsether. He told Fortune last month his biggest fear from the fallout of the Kremlin’s war in Ukraine wasn’t the hit to his company’s bottom line. Rather, he said his greatest worry was that rising energy prices would undo the progress the world’s made in lifting hundreds of millions out of hunger and poverty. He called the situation “a catastrophe on top of the catastrophe.”

Still, Holsether sees possible opportunity in the crisis. The spike in global food and energy prices is once again renewing calls to rethink the 110-year-old recipe for fertilizer, a mega-polluting formulation that the planet relies upon to boost crop yield. And Yara, for one, is at work on an upgrade.

One major reason industrial fertilizer creates so much pollution is that its main ingredient is ammonia, which has traditionally been made through a chemical process that requires vast amounts of energy (more on that later). Yara is now betting that it can create “green ammonia” at scale. The company estimates that its green ammonia process is equivalent to taking 16,000 passenger cars off the road per year.

In late January, the company announced it would begin producing several thousand tons of green ammonia at its plant in Porsgrunn, Norway. That’s the first step toward creating what the company is calling the world’s first “fossil-fuel-free fertilizer.” Magnus Ankarstrand, head of clean ammonia at Yara, says the company expects to begin producing the new fertilizer at Porsgrunn by mid-2023. As an added bonus: the green ammonia can be converted into a green fuel for the shipping industry.

Photo courtesy of Yara International

Big buzz

Yara isn’t alone in hoping to tap green ammonia to feed and fuel the world. Last year, the Danish government awarded an €11 billion grant to the chemical giant Haldor Topsoe and wind-turbine specialist Vestas to build a green ammonia plant. Meanwhile, American agro-chemical giant CF Industries recently announced that it’s investing heavily in green ammonia production as well, looking to produce up to 20,000 tons per year at a complex in Illinois.

Since the Russian invasion, the push to fund the buildout of green new energy sources has exploded, with European investments in particular flowing into the so-called hydrogen economy. Green ammonia is drawing investor interest too, as pilot plants like Yara’s get off the ground and the economics improve around cost-effectively turning the substance into green fertilizers and fuels.

The chemical companies even point to some competitive advantages that green ammonia, the fuel, has over hydrogen fuel. (Neither fuel creates emissions.) The former is considerably more potent by volume (ammonia fuel is 1.5 times more energy-dense than the same volume of hydrogen fuel), making it a particularly promising energy source for long-distance transport. As such, Yara is lining up the shipping sector as a big customer for its green ammonia fuel. Ankarstrand sees two other advantages: green ammonia is cheaper and easier to store than hydrogen fuel, and the infrastructure exists at ports around the world to load green ammonia on and off cargo ships.

Haber-Bosch

To better understand the buzz around today’s green ammonia you have to travel back in time to the early part of the 20th Century. In the decades before World War I, chemists went to work on a way to convert super-abundant atmospheric nitrogen into the ammonia needed to produce the raw materials for fertilizer. The German scientists Fritz Haber and Carl Bosch cracked the code, and the duo later went on to win the Nobel Prize in Chemistry for proving you could create ammonia literally from the air at industrial-scale volumes, a breakthrough that helped feed a growing global population.

There’s a huge problem with the so-called Haber-Bosch method, however. The chemical process requires vast amounts of energy—these days, usually powered by coal, ethane, or natural gas—and it’s highly polluting. Ammonia production is responsible for roughly 2% of the world’s annual carbon dioxide emissions.

As countries and multinationals push for ever ambitious net-zero goals, climate hawks have called out the fertilizer sector to upgrade the Haber-Bosch method they rely upon, or find a clean, green 21st Century equivalent.

A proof point for green fertilizer

At the Porsgrunn plant, Yara and engineering partner Linde will use renewable energy sources—primarily hydro power converted into hydrogen power—to convert atmospheric nitrogen into ammonia.

Yara calculates that the zero-emission chemical process it’s developed will produce 20,500 metric tons of green ammonia each year, which can be converted into up to 80,000 metric tons of green fertilizer. Global demand for industrial fertilizer amounts to about 200 million metric tons, the United Nations calculates, so Yara’s efforts are just a drop in the bucket. But it’s a proof case, at least, that fertilizer can be produced in Europe without the need for Russian fossil fuels.

Each week, Fortune covers the world of innovation in Breakthrough. You can read previous Breakthrough columns here.

Check out Fortune’s Brainstorm Design Conference, taking place May 23-24 in Brooklyn, N.Y. For more details and to apply to attend, click here.
About the Author
By Bernhard Warner
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Dan Rogers speaking on stage.
AIAsana
Asana was battered by the AI boom. Now it’s betting its future on humans and agents working together.
By Beatrice NolanMay 29, 2026
14 hours ago
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
AIMicrosoft
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
By Sebastian HerreraMay 29, 2026
16 hours ago
Claude Mythos shown on a smartphone screen.
AIAnthropic
Anthropic leapfrogs OpenAI with a record $965 billion valuation and says its ‘Mythos’ AI model is coming soon 
By Beatrice NolanMay 29, 2026
17 hours ago
Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
17 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
17 hours ago
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
CryptoBitcoin
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
By Jack KubinecMay 29, 2026
17 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.