Presenting Partners

salesforce
IBM

Embracing Radical Transformation

A global pandemic. The reckoning over racial justice. A volatile economy. The tightening grip of climate change. The last two years have been an extraordinary test of adaptation and resilience, both institutional and personal. How can we meet the moment and design our way toward a better, more equitable future?

The world’s leading businesses are discovering that in a rapidly changing world, the transformative power of design is a vital element of corporate strategy, shaping everything from the type of goods and services a company provides to an organization’s ability to build lasting customer and community relationships, nurture talent, and create inclusive cultures.

Fortune will bring together design-minded leaders across business, non-profit, and academia to explore the ways the design process can drive radical transformation in business. You will walk away with the experience, tools, community, and resources you need to examine your processes, successfully respond to the changing business landscape, and unlock the power of your investment in design.  Early confirmed participants include Walmart Chief Design Officer Valerie Casey, Google Vice President of Product Design Catherine Courage, Logitech President and CEO Bracken Darrell, Stripe Head of Design Katie Dill, Procter & Gamble Chief Design Officer Phil Duncan, Chase Chief Design Officer Kaaren Hanson, Netflix Vice President of Product and Studio Design Steve Johnson, and Everbridge Chief Technology Officer John Maeda.

Fortune is committed to a safe environment at our live conferences and events. We are closely monitoring guidance issued by the CDC and all local and state authorities, and working with our partner, International SOS, regarding specific precautions and requirements. To participate in Fortune live conferences and events, all attendees, speakers, and other participants must be up to date with their COVID-19 vaccinations (meaning they have received all doses in the primary series and one booster, when eligible). Proof of up to date vaccination status will be required.  Accommodations will be made for attendees in accordance with the law.

Speakers

Valerie Casey

Senior Vice President and Chief Design Officer

Walmart

Bracken Darrell

President and Chief Executive Officer

Logitech International S.A.

Steve Johnson

Vice President, Product and Studio Design

Netflix

Catherine Courage

Vice President, Product Design

Google

Brainstorm Design Co-chairs

Kate Aronowitz

Lead Operations Partner, Google Ventures; Co-chair

Brainstorm Design

Kristen Bellstrom

Features Editor, FORTUNE; Co-chair

Brainstorm Design

Jason Mayden

CEO and Founder, Trillicon Valley; Co-chair

Brainstorm Design

Brian O'Keefe

Senior Executive Editor, FORTUNE; Co-chair

Brainstorm Design

Overview

Brainstorm Design combines the editorial wisdom of Fortune with the business acumen of leaders across industries to deliver a lively and informative event. We bring together the Fortune 500’s most powerful executives and the world’s most talented designers.

Among the themes we’ll explore:
Work, Reimagined:
Collaboration fuels design. How does that dynamic evolve when we cannot physically come together? How can we exercise empathy from a distance and foster creativity, productivity and personal growth in this new environment? How has the pandemic highlighted the challenges of managing an increasing multigenerational workforce? And as we reemerge, how are leaders making physical working spaces safer and more inclusive?

Talent, Redefined:
Whether we call it a great resignation or a great awakening, there is no doubt we are witnessing a shift in workforce dynamics, one in which employees are taking more control of their careers and setting different standards for how, when, and why to be employed. How can we cultivate talent with more intentionality and how can we design learning and growth opportunities that foster connection and engagement among teams?

Digital Shifts:
Web3 and the metaverse are changing how we experience products and services, complete transactions and interact with each other. How can design be more effectively deployed to improve the user experience?  And how is design driving business to reimagine how a company should operate?

Creating Equity:
How do we develop a robust repertoire of tools to fight systemic bias within our organization or address structural weaknesses across our economy? How can design be deployed to rethink and reframe how products are made, talent is retained, and services are distributed? 

Building Resilience:
Chaos testing is key. How can design help an organization develop and encourage resilience—not just among its workforce but across supply chains, on manufacturing floors, and in studios? How can we both incorporate and concretely measure sustainability in design operations? And how should companies normalize rest and include restoration as part of their employee’s development strategies?

Past speakers at Brainstorm Design events include: Museum of Modern Art Senior Curator of Architecture & Design Paola Antonelli, IDEO CEO and President Tim Brown, Crazy Rich Asians Production Designer Nelson Coates, Future Shape Principal Tony Fadell, Airbnb Co-Founder Joe Gebbia, IBM General Manager of Design Phil Gilbert, Heatherwick Studio Founder and Design Director Thomas Heatherwick, Salesforce SVP of Product Design and UX Kat Holmes, Hyatt CEO Mark Hoplamazian, WeWork Co-founder Miguel McKelvey, Samsung Corporate Design Center Head Don-Tae Lee, Adobe Design Vice President Jamie Myrold, Dyson CEO James Rowan, Hyundai Motor Group President and Head of Design Management Peter Schreyer, Stanford University Hasso Plattner Institute of Design (d.school) Executive Director Sarah Stein Greenberg, Walker & Company Brands Founder and CEO Tristan Walker, and Alibaba Research Director of International User Experience & Design Chen Zhao.

Agenda

All items are in US/Eastern time. Click on the agenda items to find out more.
DAY ONE
Monday 23 May, 2022
10 AM - 12:30 PM
DESIGN IN ACTION: COMMUNITY EXPERIENCES

ADIDAS BROOKLYN CREATOR FARM
The adidas Brooklyn Creator Farm is one of three global innovation centers fueling the adidas brand for the future. The 20,000-square-foot space features a high-tech maker lab and large collaborative spaces affectionately deemed “Disneyland for designers.” The Farm is also home to S.E.E.D, adidas’ School for Experiential Education in Design, a paid two-year university-alternative footwear design program for women from diverse backgrounds, convened in partnership with the Pensole Lewis College of Business and Design. Visit the adidas Brooklyn Creator Farm to engage with emerging design talent and to take part in a mini S.E.E.D. “Creator Camp,” an immersive experience that will help you master your creator within.

10 AM - 12:30 PM
DESIGN IN ACTION: COMMUNITY EXPERIENCES

NEWLAB @BROOKLYN NAVY YARD
Newlab scales new ideas and transformative technologies to solve the world’s greatest challenges. The organization supports a community of entrepreneurs, engineers, scientists, and inventors through investment, venture building, and innovation studios, which drive structured collaboration and pilot activity with industry and government partners. Visit the Newlab HQ in the Brooklyn Navy Yard, where you’ll get an inside look at the ecosystem they’ve built and meet with members of the Newlab community working across multiple industries including mobility, energy, and sustainable materials.

1 - 2:30 PM
LUNCH SESSION: DESIGNING WORK FOR THE FUTURE OF BUSINESS

By Invitation
Hosted by Salesforce
and Slack
We’re still catching up to the future of work. Organizations across industries and sectors are navigating new landscapes of collaboration, new demands for autonomy, and new opportunities to empower employees and teams. Remote-first or hybrid working models are not just a matter of policy, but of the digital, physical, virtual, social, and mental environments that must be intentionally built. How might we construct workspaces that work for everyone? How do we integrate workspaces for connected and coherent culture? How do we design for flexibility, so that employees can chart their own paths and define new modes of productivity and success? Join us for a discussion on creating the workspaces of tomorrow, by embracing and learning from the future we are living today.

1 - 2:30 PM
LUNCH SESSION: BUILDING MORE RESILIENT ORGANIZATIONS THROUGH BUSINESS DESIGN

Hosted by IBM
By Invitation
Among the most important lessons learned by the business world during the COVID-19 pandemic: the need to build more resilient organizations. Enter Business Design—with its focus not only on customer experience, but also on the business need and broader cultural concern to create value while benefiting customers, employees, and society. IBM’s Institute of Business Value recently found organizations that fully embraced Business Design are significantly better positioned to respond to shifting marketplace demands and thrive during uncertainty and disruption; companies that did so experienced 58% higher revenue growth in the first half of 2021 than companies that did not. In this session, we’ll offer insights from this research and hear from leaders who are putting these strategies and practices to work to embrace change and thrive amid uncertainty.

3 - 3:20 PM
WELCOME
3:20 - 3:40 PM
BUSINESS TRANSFORMATION BY DESIGN
Bracken Darrell
3:40 - 3:55 PM
DESIGNING A REGENERATIVE COMPANY
Valerie Casey
3:55 - 4:10 PM
DESIGN TALK: THE SECRET RELATIONSHIP BETWEEN RESILIENCE AND DESIGN
John Maeda
4:10 - 4:40 PM
NETWORKING BREAK
4:40 - 4:55 PM
WORKPLACE REINVENTION: THE NEW “OFFICE”
Jennifer Kolstad
4:55 - 5:10 PM
DESIGNING WORKPLACE WELLNESS
Rachael Dietkus
5:10 - 5:25 PM
DESIGNING OUR WAY TO HEALTH EQUITY
Krista Donaldson
5:25 - 5:40 PM
DESIGN TALK: DESIGNING WITH HUMILITY
Antionette Carroll
5:40 - 6:00 PM
BUILDING TRUST AND EMPATHY THROUGH DESIGN
Paul Papas,Brian Rice
6 - 7:00 PM
COCKTAIL RECEPTION

Hosted by IBM & Salesforce

7 - 9:00 PM
DINNER PROGRAM

Hosted by IBM & Salesforce

Venue


1 Hotel Brooklyn Bridge
60 Furman Street Brooklyn, NY 11201

Contact Us

For Speaker Suggestions:

To suggest a speaker for the Brainstorm Design 2021, please complete the form at the link below. There are no exact deadlines for speaker submissions.
Please click here to submit a speaker suggestion.

For Participation:

Participation at Brainstorm Design 2021 is by invitation only, and subject to approval. Registration is non-transferable. The registration fee of US$3,500 includes the complete program, scheduled meals, activities, and conference materials. Participants are responsible for their own travel and hotel charges. The staff for the event will provide information about accommodations.
Holly Brockerhoff
Tel: 1-866-661-3840
E-mail: brainstormdesign@fortune.com

For Sponsorship Opportunities:

A limited number of corporate sponsorships are available. Please contact us for more information.
U.S. Inquiries:
Elizabeth Parks and Monica Sembler
E-mail: fortunesponsorships@fortune.com

International Inquiries:
Khoon-Fong Ang
E-mail: khoon-fong.ang@fortune.com