• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Move over, Photoshop: OpenAI just revolutionized digital image making

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
April 6, 2022, 10:00 AM ET
A vintage-style image of a corgi dog on a beach created with OpenAI's new image-rendering A.I. called DALL-E 2.
This vintage-style, photorealistic image of a Corgi on a beach was created by OpenAI's new image generation A.I. software. All a user had to do is type the command, " a corgi on a beach" and the A.I. did the rest. The new system is called DALL-E 2.Image courtesy of OpenAI's DALL-E 2.

The creation and editing of photorealistic digital images is about to get much easier.

OpenAI, the San Francisco artificial intelligence company that is closely affiliated with Microsoft, just announced it has created an A.I. system that can take a description of an object or scene and automatically generate a highly realistic image depicting it. The system also allows a person to easily edit the image with simple tools and text modifications, rather than requiring traditional Photoshop or digital art skills.

“We hope tools like this democratize the ability for people to create whatever they want,” Alex Nichol, one of the OpenAI researchers who worked on the project, said. He said the tool could be useful for product designers, magazine cover designers, and artists—either to use for inspiration and brainstorming, or to actually create finished works. He also said computer game companies might want to use it to generate scenes and characters—although the software currently generates still images, not animation or videos.

Because the software could be also used to more easily generate racist memes or create fake images to be used in propaganda or disinformation, or, for that matter, to create pornography, OpenAI says it has taken steps to limit the software’s capabilities in this area, first by trying to remove such images from the A.I.’s training data, but also by applying rule-based filters and human content reviews to the images the A.I. generates.

OpenAI is also trying to carefully control the release of the new A.I., which it describes as currently just a research project and not a commercial product. It is sharing the software only with what it describes as a select and screened group of beta testers. But in the past, OpenAI’s breakthroughs based on natural-language processing have often found their way into commercial products within about 18 months.

The software OpenAI has created is called DALL-E 2, and it is an updated version of a system that OpenAI debuted in early 2021, simply called DALL-E. (The acronym is complicated, but it is meant to evoke a mashup of WALL-E, the animated robot of Pixar movie fame, and a play on words for Dali, as in Salvador, the surrealist artist, which makes sense given the surreal nature of the images the system can generate.)

The original DALL-E could render images only in a cartoonish manner, often against a plain background. The new DALL-E 2 can generate photo-quality high-resolution images, complete with complex backgrounds, depth-of-field effects, realistic shadows, shading, and reflections.

While these realistic renderings have been possible with computer-rendered images previously, creating them required some serious artistic skill. Here, all a user has to do is type the command, “a shiba inu wearing a beret and a black turtleneck,” and then DALL-E 2 spits out dozens of photorealistic variations on that theme.

Shiba Inu dog in black turtleneck and beret
This image of a Shiba Inu dog was created by OpenAI’s DALL-E 2 image generation software.
Image courtesy of OpenAI DALL-E 2


DALL-E 2 also makes editing an image easy. A user can simply place a box around the part of the image they want to modify and specify the modification they want to make in natural-language instructions. You could, for instance, put a box around the Shiba Inu’s beret and type “make the beret red,” and the beret would be transformed without altering the rest of the image. In addition, DALL-E 2 can produce the same image in a wide range of styles, which the user can also specify in plain text.

The captioning and image classification algorithms that underpin DALL-E 2 are, according to tests OpenAI performed, less susceptible to attempts to trick it in which an object is labeled with text that is different from what the object actually is. For instance, previous algorithms that were trained to associate text and images, when shown an apple with a printed label saying “pizza” attached to it, would mistakenly label the image as being a pizza. The system that now makes up part of DALLE-2 does not make the same mistake. It still identifies the image as being of an apple.

Ilya Sutskever, OpenAI’s cofounder and chief scientist, said that DALL-E 2 was an important step toward OpenAI’s goal of trying to create artificial general intelligence (AGI), a single piece of A.I. software that can achieve human-level or better than human-level performance across a wide range of disparate tasks. AGI would need to possess “multimodal” conceptual understanding—being able to associate a word with an image or set of images and vice versa, Sutskever said. And DALL-E 2 is an attempt to create an A.I. with this sort of understanding, he said.

In the past, OpenAI has tried to pursue AGI through natural-language processing. The company’s one commercial product is a programming interface that lets other businesses access GPT-3, a massive natural-language processing system that can compose long passages of novel text, as well as perform a number of other natural-language tasks, from translation to summarization.

DALL-E 2 is far from perfect though. The system sometimes cannot render details in complex scenes. It can get some of the lighting and shadow effects slightly wrong or merge the borders of two objects that should be distinct. It is also less adept than some other multimodal A.I. software at understanding “binding attributes.” Give it the instruction, “a red cube on top of a blue cube,” and it will sometimes offer variations in which the red cube appears below a blue cube.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Future of WorkElon Musk
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: ‘It won’t matter’
By Marco Quiroz-GutierrezJanuary 12, 2026
15 hours ago
vervet
LawAnimals
Monkeys are on the loose in St. Louis, and AI-generated jokes are just slowing down animal control’s primate chase
By Heather Hollingsworth and The Associated PressJanuary 12, 2026
18 hours ago
google
AIApple
‘Apple Intelligence,’ powered by Gemini, marks a ‘major validation moment for Google,’ top tech analyst says
By Michael Liedtke and The Associated PressJanuary 12, 2026
18 hours ago
grok
AISocial Media
Grok blocked in Malaysia and Indonesia as sexual deepfake scandal builds
By Eileen Ng, Edna Tarigan and The Associated PressJanuary 12, 2026
18 hours ago
AIunemployment
‘Godfather of AI’ says the technology will create massive unemployment and send profits soaring — ‘that is the capitalist system’
By Jason MaJanuary 12, 2026
19 hours ago
Cryptocftc
An anonymous Polymarket trader made $400,000 betting on Maduro’s downfall—and now Washington wants answers
By Leo SchwartzJanuary 12, 2026
20 hours ago

Most Popular

placeholder alt text
Economy
Treasury spent $276 billion in interest on the national debt in the final three months of 2025, says the CBO—up $30 billion from a year prior
By Eleanor PringleJanuary 12, 2026
1 day ago
placeholder alt text
Economy
‘Sell America’: Investors dump U.S. assets in fear of the end of Fed independence
By Jim EdwardsJanuary 12, 2026
1 day ago
placeholder alt text
Success
An exec at $62 billion giant Colgate says Gen Z workers, despite getting flak for being woke and lazy, are actually ‘pushing us to get better’
By Emma BurleighJanuary 10, 2026
3 days ago
placeholder alt text
AI
This CEO laid off nearly 80% of his staff because they refused to adopt AI fast enough. 2 years later, he says he'd do it again
By Nick LichtenbergJanuary 11, 2026
2 days ago
placeholder alt text
Commentary
I run one of America's most successful remote work programs and the critics are right. Their solutions are all wrong, though
By Justin HarlanJanuary 11, 2026
2 days ago
placeholder alt text
Economy
A Supreme Court ruling that strikes down Trump's tariffs would be the fastest way to revive the stalling job market, top economist says
By Jason MaJanuary 11, 2026
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.