Many Burger King customers are going to be a little bit hungrier when they leave the fast food chain in the near future.
The largest Burger King franchisee in the U.S. says it plans to reduce the number of chicken nuggets in its meals from 10 to eight. That will keep prices level on that particular menu offering, but others will likely be more expensive in the coming months.
Carrols Restaurant Group, which owns 1,028 Burger King restaurants across America (14% of the chain’s total), says the move is being made to “partially offset inflation” but ideally will not alienate customers, since the price of the meal will stay the same.
The cutback on chicken nuggets comes soon after Carrols announced it was removing the Whopper from its value menu, including the popular two for $6 deal. To keep customers engaged, the company says it plans to shift its marketing efforts back to burgers (after a focus on chicken last year) and will introduce new breakfast products later this year.
Burger King is the latest chain to adjust its portion sizes as it tries to balance profit and customer satisfaction. Domino’s has reduced the number of chicken wings in its popular offering from 10 to 8. And some Chick-Fil-A customers have noted diminished portion sizes at that chain.
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