• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleSmarter Shopping

7 indie clothing brands we found on Instagram you should know

By
Rachel King
Down Arrow Button Icon
By
Rachel King
Down Arrow Button Icon
November 27, 2021, 9:00 AM ET

For anyone who is a regular on Instagram, you know the phrase “Instagram vs. reality.” That couldn’t be more true when it come to lesser-known apparel brands that often appear to users via ads based on the algorithm. Quite often, those clothes don’t look quite the same when they arrive on your door step compared to how they looked on the model in the ad.

That said, we tried out a number of independent, up-and-coming fashion brands found on Instagram that are worth your consideration.

Bellemere

https://www.instagram.com/p/CVIrxsugwv2/

Bellemere is known for its luxury cashmere and merino wool garments, which makes it a good place to start looking for winter accessories, from hats to gloves to coats, and much more. Bellemere uses high-quality hand-loomed cashmere, ensuring that their clothing is always comfortable and non-irritating. Everything below retails for $220 and under.

Franne Golde

https://www.instagram.com/p/CUF2EjfMwbo/

For anyone looking for clothes to wear when going back to the office but want those clothes to feel like what they wore while working from home, this is the place to shop. Franne Golde’s Magic Pants, in particular, are an especially popular choice given they were named as such by Oprah.com. Other choices that can mix and match well are the The Katharine Buttondown 2.0, made with a luxe jersey material for a softer feel and more flattering fit than traditional buttondowns.

Musier Paris

https://www.instagram.com/p/CTcuHoCgmFg/

Black is a staple color every person should have in their wardrobe—it’s timeless, classic, chic, and goes with everything. But basic doesn’t mean it has to be boring. Musier Paris produces black knit tops and dresses with pearl beading, cutouts, and contrasting white piping—all while using sustainable methods and materials.

Myles Price

https://www.instagram.com/p/CT4-qjEpucq/

With its knitting mill and factory in downtown Los Angeles, Myles Price produces super-lux versions of the basics, from plain white t-shirts to hoodies and joggers. Each garment is carefully hand-crafted and undergoes numerous fittings and revisions, with cotton that has extra-long fibers, making the fabric make softer and more durable than standard cotton.

Parisienne et Alors

https://www.instagram.com/p/CUXua90olGk/

French label Parisienne et Alors touts itself to be a socially-conscious brand. Based in Paris, the brand consolidated all of its manufacturing sites within France to support the country’s textile industry and to reduce its carbon footprint. And all of the factories are OEKO-TEX certified. (An OEKO-TEX Standard 100 certified fabric means that it has been checked at every stage of processing—raw materials, yarns, dyeing—and the fabric does not contain any chemicals that are harmful to personal health.) With all of that in mind, this is a great stop for elevated basics, such as black trousers with gold buttons running down the side and a structured black sweater top with shoulder pads.

Sofia the Label

https://www.instagram.com/p/CVPA32bPIxC/

Monochrome from head-to-toe is the look du jour—perhaps not just a reflection of the collective mood over the last two years, but it helps that it’s usually a flattering style. (And its undeniable that the monochrome trend has been further popularized by Kim Kardashian West’s Skims and Kanye West’s Yeezy fashion labels.) Sofia the Label is an independent women’s clothing brand, established in Perth, Australia in 2016. Truly encapsulating “effortlessly chic,” Sofia offers a number of neutral knits and dresses, layering textures and patterns that help the wearer stand out in a more subtle way.

St. Roche

https://www.instagram.com/p/CLrysLMH0Is/

Having at least one formal item is a must. Founded in 2014, St. Roche is a responsibly designed and manufactured, trans-seasonal clothing company based in Los Angeles. Having designed for prominent fashion labels like Tocca and Alexander McQueen, cofounder Sue Stemp aimed to design English-inspired clothes for women on-the-go. This Victorian-esque embroidered cotton tulle dress, for example, features a ruffle collar, voluminous puff sleeves, and a viscose slip underneath for total coverage and style, perfect for upscale events, virtual or IRL.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Rachel King
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

AISocial Media
This 22-year-old college dropout is generating $700,000 a year from ‘AI slop’ videos that people sleep through
By Eva RoytburgDecember 30, 2025
1 hour ago
streaming
LawMedia
The Netflix-Paramount saga caps a 2025 turning point, S&P says: Cable TV is in the ‘decline stage,’ with a long, slow bleedout ahead
By Nick LichtenbergDecember 29, 2025
23 hours ago
Arts & EntertainmentObituary
Brigitte Bardot, sex symbol then animal activist, dies at 91
By Angelina Rascouet, Gregory Viscusi and BloombergDecember 28, 2025
2 days ago
Arts & EntertainmentGen Z
Gen Zers and millennials flock to so-called analog islands ‘because so little of their life feels tangible’
By Michael Liedtke and The Associated PressDecember 28, 2025
2 days ago
Mackenzie Scott, wearing a red dress, smiles.
Successphilanthropy
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
PoliticsDonald Trump
Kennedy Center seeks $1 million in damages from musician who canceled performance after Trump name added to building
By Steven Sloan and The Associated PressDecember 27, 2025
3 days ago

Most Popular

placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
1 day ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
2 days ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
3 days ago
placeholder alt text
AI
'Godfather of AI' Geoffrey Hinton predicts 2026 will see the technology get even better and gain the ability to 'replace many other jobs'
By Jason MaDecember 28, 2025
2 days ago
placeholder alt text
Banking
Former Russian banking billionaire says an Instagram post cost him $9 billion: His company was sold for 3% of its value in 'hostage' situation
By Nick LichtenbergDecember 29, 2025
23 hours ago