• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailU.S. retail sales

Retail sales jumped 1.7% in October despite higher prices and supply chain woes

By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Christopher Rugaber
Christopher Rugaber
and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 16, 2021, 10:13 AM ET

Americans largely shrugged off higher prices last month and stepped up their spending at retail stores and online, providing a boost to the economy.

Retail sales rose a seasonally adjusted 1.7% in October from September, the U.S. Commerce Department said Tuesday. That’s the biggest gain since March and up from 0.8% in the previous month. Much of the sales increase also reflected higher prices.

Solid hiring, strong pay raises, and healthy savings for many households are underpinning robust spending. Americans are also still buying more cars, furniture, and other goods than they did before the pandemic, which is overwhelming U.S. ports and shipping firms and pushing up prices. The solid spending last month suggests the holiday shopping season is off to a strong start.

Tuesday’s retail sales figures aren’t adjusted for inflation, which rose 0.9% in October, the government said last Wednesday. In some categories, such as gas station sales, which rose 3.9% in October, a jump in gas prices accounted for nearly all the gain. Gas prices rose 3.7% in October, according to the government’s inflation report.

Still, many major retailers reported healthy sales increases, another sign that high prices aren’t deterring consumers from spending. Walmart and Home Depot reported rising sales and solid profits, though both companies saw their costs climb because of supply chain disruptions. Walmart said its consolidated gross profit rate took a hit primarily due to increased supply chain costs, in addition to other issues.

Businesses and other employers are rapidly increasing pay to fill a near-record number of open jobs. Wages and salaries jumped in the July-September quarter, compared with a year earlier, by the most in 20 years. That’s giving more Americans extra money to spend.

Yet inflation has eroded those gains for most Americans. Prices jumped 6.2% in October from a year earlier, the government said, Wednesday the most in 31 years.

Still, a wide range of stores reported healthy sales gains, including online retailers, which reported an increase of 4% last month. Sales at electronics and appliance stores rose 3.8%. Both figures suggest shoppers are already stepping up their holiday shopping. Auto sales rose 1.8% as auto manufacturing has perked up.

Sales at restaurants and bars, however, were flat last month, a sign that Americans are still spending more on goods than services, a key reason for all the supply chain snarls.

More must-read retail coverage from Fortune:

  • How the Best Workplaces in Retail are retaining employees amid the Great Resignation
  • China’s Singles Day already tops Black Friday. Now holiday creep is making the world’s biggest shopping event even bigger
  • What scooter company Bird has planned after its public debut and a rocky 2020
  • My legless Thanksgiving Day turkey is a sad symptom of the supply chain crunch
  • Dry cleaners are facing a hanger shortage

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
By Christopher Rugaber
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

C-SuiteFood and drink
‘I didn’t want anybody shooting me’: Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Catherina GioinoMarch 25, 2026
2 days ago
Brian Niccol speaks and gestures in front of a blue and green background.
C-SuiteStarbucks
Starbucks CEO admits the chain ‘ran like a manufacturing facility’
By Sasha RogelbergMarch 23, 2026
4 days ago
Toilet paper on empty supermarket shelves, lockdown panic buying
EconomyIran
The great toilet paper panic is back as Japan starts stockpiling
By Eva RoytburgMarch 23, 2026
4 days ago
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeMarch 21, 2026
6 days ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
7 days ago
A man walks between two luxury cars with the skyline of Dubai in the background.
RetailLuxury
The Middle East is one of the world’s fastest growing luxury markets—and the war in Iran may cut its sales in half, analysts say
By Sasha RogelbergMarch 20, 2026
7 days ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
2 days ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
19 hours ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.