• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Rivian Motors

Rivian buyers don’t have their cars yet, but a tidy profit from the IPO may have consoled them

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
November 11, 2021, 9:56 AM ET

Rivian buyers don’t yet have the vehicles they ordered, but some of them made a tidy profit from the EV startup’s Wednesday initial public offering—alongside freshly minted billionaire founder, RJ Scaringe. 

That’s because the Irvine, Calif., company set aside up to 7% of its blockbuster IPO for a directed share program, when shares in an offering are reserved for sale to employees, executives, and others connected to the company—and in this case, to customers as well. 

Anyone who placed a valid deposit of $1,000 by Sept. 30 to preorder one of the startup’s two electric-vehicle models—without so much as a test drive—could purchase shares at the subscription price of $78 each. 

Typically this discount is reserved for professional money managers, many of whom look to quickly flip the stock after the initial pop at the opening. 

Those lucky enough to sell at Wednesday’s high of $119.45 would have pocketed a gain of more than 50%, but even those still holding onto their shares Thursday, when the stock opened around $110 a share, could enjoy a profit of more than 40%.  

A spokesman for Rivian did not offer immediate comment on the number of customers who took the company up on its offer nor how many shares they may have bought.

Future owners will still have to wait for over a year in some cases before they can take delivery of their car, however.

Ineligible for S&P index

Those who didn’t lodge a reservation for the high-spec launch edition of either the R1T pickup truck or R1S SUV will get their vehicle in January at the absolute earliest, as Rivian expects to deliver only roughly 1,000 vehicles this year.

According to the company, in which Amazon owns an 18.9% stake, it has collected 55,400 deposits and expects to fill all these orders on backlog by the end of 2023. 

Rivian raked in $11.9 billion in gross proceeds from the IPO, the year’s biggest worldwide, before a potential greenshoe option that could see a further 22.95 million shares sold in the coming 30 days.

Following the IPO, Rivian’s 38-year-old founder, RJ Scaringe, can call himself a billionaire thanks to his 17.6 million Class A and Class B shares, worth nearly $1.8 billion in total. This doesn’t include options for a further 31.4 million shares.

The Class B shares confer 10 times as many votes and are entirely controlled by Scaringe, giving him a total voting stake of 9.5%, but they do come with a downside for investors: The dual class ownership structure makes Rivian ineligible for inclusion in the S&P 500. 

More must-read business news and analysis from Fortune:

  • From Delta to Southwest, the airlines in the best—and worst—shape going into a chaotic holiday season
  • How a risky bet on the Shiba Inu coin made this warehouse manager a millionaire
  • Patagonia doesn’t use the word ‘sustainable.’ Here’s why
  • Will monthly child tax credit payments continue in 2022? Their future rests on Biden’s Build Back Better bill
  • ‘I’m afraid we’re going to have a food crisis’: The energy crunch has made fertilizer too expensive to produce, says Yara CEO

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

valerie
CommentaryLayoffs
Tesla’s former HR chief: the AI layoff panic Is built on a false premise—here’s what most workers need to know
By Valerie Capers WorkmanMay 1, 2026
6 minutes ago
AI
AIdisruption
Meet the Americans dismissing AI hype and using it with ingenuity: ‘The efficiencies gained out of it have been tremendous’
By Cathy Bussewitz and The Associated PressMay 1, 2026
7 minutes ago
bessent
Personal FinanceFinancial Literacy
Scott Bessent on financial literacy: ‘it drives me crazy’ to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
11 minutes ago
Top CD rates from major banks May 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 1, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 1, 2026
13 minutes ago
Tim Cook, chief executive officer of Apple Inc., inside the Steve Jobs Theater during an event at Apple Park campus in Cupertino, California, US.
AICFO Daily
Apple just posted $111 billion in revenue. Now its CFO and incoming CEO are teaming up
By Sheryl EstradaMay 1, 2026
18 minutes ago
Current price of Ethereum for May 1, 2026
Personal FinanceEthereum
Current price of Ethereum for May 1, 2026
By Joseph HostetlerMay 1, 2026
18 minutes ago

Most Popular

China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
19 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
Commentary
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
20 hours ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.