• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple shares tumble after supply crunch hurts iPhone maker’s sales

By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 28, 2021, 6:17 PM ET

Apple shares fell in late trading after quarterly revenue missed analysts’ estimates, hurt by supply constraints that took a bigger-than-expected bite out of sales.

Fiscal fourth-quarter revenue amounted to $83.4 billion, the tech giant said Thursday, missing estimates of $84.7 billion. That represents growth of 29% from the year-earlier period, but that quarter didn’t include a new iPhone. Apple released the iPhone 13 in the last few weeks of the latest quarter, helping bolster sales.

The results spark fresh concerns about Apple’s ability to navigate a global supply crunch that has wreaked havoc on the auto, tech and consumer-product industries. The company has a slew of new products that it needs to get into consumers’ hands before the holidays, a period that’s expected to set sales records. In addition to the iPhone upgrade, the company has rolled out new watches, iPads, Mac computers and other items.

Chief Executive Officer Tim Cook said on a conference call that the supply constraints were worse than expected last quarter and cost it about $6 billion. Consumer demand was very strong, he said.

The shares tumbled as much as 5.3% to $144.42 in late trading after the results were released. They had been up 15% this year through Thursday’s close.

Last quarter, Apple generated $38.9 billion in sales from the iPhone — its flagship product — including purchases of the new and old models. That missed Wall Street expectations of $41.6 billion.

Supply shortages hit the new models immediately after launch and persisted over the following weeks. Customers seeking to buy new iPhones, iPads, Apple Watches and Mac models have found that the products won’t be delivered until late November or even December. 

The Cupertino, California-based company didn’t provide formal guidance for the current quarter, but analyst estimates compiled by Bloomberg are calling for revenue of about $120 billion. 

Apple generated $9.2 billion in Mac revenue last quarter, up 1.6% year over year, which was also below estimates. Apple released new MacBook Pros earlier this week, too late to be counted in the fourth-quarter results. Instead, the company relied on sales of last year’s MacBook Air and MacBook Pro models in addition to iMacs that were announced in April. 

The iPad, meanwhile, did better than expected. It generated $8.25 billion in the quarter, up 21% from last year. Wall Street had called for $7.2 billion. Apple launched new versions of the iPad mini and entry-level iPad during the quarter. It also announced new iPad Pros models in April. 

The wearables, home and accessories division — a unit that includes the Apple Watch, Apple TV, AirPods, Beats headphones, the HomePod and other items — produced $8.79 billion during the quarter. That was up 12% from a year earlier but below the average estimate of $9.28 billion.

The business had a difficult comparison with last year’s numbers. In September 2020, the company released the Apple Watch Series 6, but this year’s Series 7 didn’t go on sale until the current quarter. 

Services revenue climbed 26% to $18.3 billion, despite global economic reopenings that jeopardized growth. With people going back to work and school in-person, there were concerns that they’d have less time to consume entertainment services. Analysts had projected $17.6 billion.

More tech coverage from Fortune:

  • Thera-who? These biotech firms are looking to push what’s possible with blood
  • Teens have been losing interest in Facebook for years, data shows
  • Crypto project Worldcoin wants to give you coins in exchange for an eye scan
  • Lucid Motor’s Air EV finally hits the roads with a range that blows Tesla away
  • How Facebook whistleblower Frances Haugen became the company’s worst nightmare

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Authors
By Mark Gurman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

People walk outside of a WeWork office building in London.
Future of WorkOffice Culture
Amazon and JPMorgan led the Fortune 500 in returning to the office 5 days a week. Now they’re leading a coworking comeback
By Jacqueline MunisJanuary 27, 2026
54 minutes ago
Anthropic CEO Dario Amodei
AIEye on AI
At Davos, CEOs said AI isn’t coming for jobs as fast as Anthropic CEO Dario Amodei thinks
By Jeremy KahnJanuary 27, 2026
1 hour ago
Corning CEO Wendell Weeks.
AIData centers
A Meta deal just turned this 175-year-old company into a linchpin of the AI data center boom
By Sharon GoldmanJanuary 27, 2026
2 hours ago
Anthropic CEO Dario Amodei
AIDario Amodei
Anthropic CEO Dario Amodei’s 20,000-word essay on how AI ‘will test’ humanity is a must-read—but more for his remedies than his warnings
By Jeremy KahnJanuary 27, 2026
4 hours ago
trump
CybersecuritySocial Media
The White House vows ‘the memes will continue,’ but misinformation experts say please, make it stop
By Kaitlyn Huamani and The Associated PressJanuary 27, 2026
4 hours ago
AITech
‘Country of geniuses in a data center’: Every AI cluster will have the brainpower of 50 million Nobel Prize winners, Anthropic CEO says
By Marco Quiroz-GutierrezJanuary 27, 2026
5 hours ago

Most Popular

placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
1 day ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
1 day ago
placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, January 26, 2026
By Joseph HostetlerJanuary 26, 2026
1 day ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.