• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Is Zillow’s plunging stock price a warning about the housing market?

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 19, 2021, 12:39 PM ET

Back in February, Zillow’s stock was trading at an all-time high of $212. On Monday, it finished the day perilously close to its 52-week low, closing at $85.46.

The fairly steady eight-month decline comes despite a red-hot U.S. housing market. And that’s making some investors nervous. Is Zillow a canary in the residential real estate coal mine—and does its tumble forecast a drop in housing prices?

Zillow’s fall from investor grace seems to be tied to a number of factors.

Yesterday’s 10% tumble came after the company, which most people know best for its home valuations and browsing capabilities, announced it was pausing its homebuying business for at least the remainder of 2021.

iBuying, as the program was called, had a busy 2021. The business bought and sold thousand of homes, utilizing the company’s predictive pricing tool as a core component. Homeowners could type in information about their home and receive an offer in 24 hours or less.

Zillow doesn’t fully depend on the algorithm though. It uses humans to confirm things before it writes a check—and the ongoing labor shortage is why it hit pause. (Zillow will still have a flow of new houses coming in for months, as it lets owners preschedule closing dates and plans to honor any existing contracts.)

Word that iBuying was being paused made some analysts worry that Zillow had too many homes in its inventory, signaling a slowdown in the demand. Zillow reportedly bought 3,805 homes in the second quarter, more than any previous quarter.

This wasn’t the first time Zillow has temporarily halted its homebuying operations. Last March, it shut things down because of the spread of COVID-19. That pause lasted five months.

The entirety of Zillow’s recent drop—and its rise over a longer period of time—can’t be attributed to the homebuying operations. When Zillow started that business in 2018, Wall Street hated the idea.

Zillow shares soared over 650% between March 2020 and February 2021. Some of the decline since then has been a natural market pullback. And at the beginning of the year, Zillow’s price-to-sales ratio (a valuation metric that helps determine whether the sales of a company justify the stock price) was 9.02. As of yesterday, it stood at 5.36, its lowest level in over a year.

So some investors could be taking their profits and moving on to other ventures.

The fear some investors have is that by putting iBuying on ice, Zillow is letting competitors, such as Opendoor or Offerpad, gain market share. Zillow has more mainstream name recognition, though. And bulls are counting on that to keep momentum going when Zillow restarts its buying program.

As for the housing market itself, Zillow says it’s not expecting a correction to hit in the next year. Over the next 12 months, the company is forecasting an 11.7% appreciation in U.S. home values. That’s a bit of a slowdown, but Zillow describes the housing market as transitioning from “white-hot” to just “red-hot.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

U.S. President Donald Trump speaks to the Republican Members Issues Conference at Trump National Doral Miami on March 9, 2026 in Doral, Florida.
EnergyIran
The fog of war is coming from inside the White House—and it cost oil markets $84 million in 10 minutes
By Eva RoytburgMarch 11, 2026
32 minutes ago
strait
Middle EastShipping
The Strait of Hormuz isn’t totally closed. Meet the ‘shadow fleet’
By Charles Edward Gehrke and The ConversationMarch 11, 2026
1 hour ago
donald trump
EconomyDebt
The $38.9 trillion national debt is costing you thousands of extra dollars per year on your mortgage. Here’s how it adds up
By Jake AngeloMarch 11, 2026
2 hours ago
FILE - Fishermen work in front of oil tankers south of the Strait of Hormuz Jan. 19, 2012, offshore the town of Ras Al Khaimah in United Arab Emirates. (AP Photo/Kamran Jebreili, File)
EnergyOil
The IEA is releasing a record 400 million barrels of emergency oil. It may not be enough
By The Associated Press, Samuel Petrequin and Kirsten GrieshaberMarch 11, 2026
2 hours ago
data centers
PoliticsData centers
Virginia’s starting to question whether its giant tax breaks for data centers are such a good idea
By Olivia Diaz, Marc Levy and The Associated PressMarch 11, 2026
3 hours ago
Middle EastIran
Iran’s new supreme leader may have been wounded at the start of the war, Israeli intelligence says
By The Associated Press, Jon Gambrell and David RisingMarch 11, 2026
3 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
1 day ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
1 day ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
20 hours ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
2 days ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
21 hours ago
placeholder alt text
Economy
Trump's immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.