• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Is Zillow’s plunging stock price a warning about the housing market?

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 19, 2021, 12:39 PM ET

Back in February, Zillow’s stock was trading at an all-time high of $212. On Monday, it finished the day perilously close to its 52-week low, closing at $85.46.

The fairly steady eight-month decline comes despite a red-hot U.S. housing market. And that’s making some investors nervous. Is Zillow a canary in the residential real estate coal mine—and does its tumble forecast a drop in housing prices?

Zillow’s fall from investor grace seems to be tied to a number of factors.

Yesterday’s 10% tumble came after the company, which most people know best for its home valuations and browsing capabilities, announced it was pausing its homebuying business for at least the remainder of 2021.

iBuying, as the program was called, had a busy 2021. The business bought and sold thousand of homes, utilizing the company’s predictive pricing tool as a core component. Homeowners could type in information about their home and receive an offer in 24 hours or less.

Zillow doesn’t fully depend on the algorithm though. It uses humans to confirm things before it writes a check—and the ongoing labor shortage is why it hit pause. (Zillow will still have a flow of new houses coming in for months, as it lets owners preschedule closing dates and plans to honor any existing contracts.)

Word that iBuying was being paused made some analysts worry that Zillow had too many homes in its inventory, signaling a slowdown in the demand. Zillow reportedly bought 3,805 homes in the second quarter, more than any previous quarter.

This wasn’t the first time Zillow has temporarily halted its homebuying operations. Last March, it shut things down because of the spread of COVID-19. That pause lasted five months.

The entirety of Zillow’s recent drop—and its rise over a longer period of time—can’t be attributed to the homebuying operations. When Zillow started that business in 2018, Wall Street hated the idea.

Zillow shares soared over 650% between March 2020 and February 2021. Some of the decline since then has been a natural market pullback. And at the beginning of the year, Zillow’s price-to-sales ratio (a valuation metric that helps determine whether the sales of a company justify the stock price) was 9.02. As of yesterday, it stood at 5.36, its lowest level in over a year.

So some investors could be taking their profits and moving on to other ventures.

The fear some investors have is that by putting iBuying on ice, Zillow is letting competitors, such as Opendoor or Offerpad, gain market share. Zillow has more mainstream name recognition, though. And bulls are counting on that to keep momentum going when Zillow restarts its buying program.

As for the housing market itself, Zillow says it’s not expecting a correction to hit in the next year. Over the next 12 months, the company is forecasting an 11.7% appreciation in U.S. home values. That’s a bit of a slowdown, but Zillow describes the housing market as transitioning from “white-hot” to just “red-hot.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

CryptoWeb3
The world’s leading blockchain-based taxi app is setting its sights on New York City
By Angelica AngDecember 25, 2025
2 hours ago
InvestingCollectibles
Logan Paul auctions off $5.3 million Pokémon card, urging young people to invest more in nontraditional assets: ‘Don’t be afraid to take a risk’
By Sydney LakeDecember 25, 2025
12 hours ago
Mark Zuckerberg stands in a doorway
Real EstateMark Zuckerberg
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
15 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best CD rates today, Dec. 25, 2025: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganDecember 25, 2025
17 hours ago
Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Dec. 25, 2025: Earn up to 5.00% APY
By Glen Luke FlanaganDecember 25, 2025
17 hours ago
Baby in hospital
SuccessBillionaires
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
17 hours ago

Most Popular

placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
15 hours ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
17 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
2 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
2 days ago
placeholder alt text
Success
Meet the millennial father of six who rebuilt his life through the trades—and questions America's obsession with college
By Eva RoytburgDecember 24, 2025
2 days ago