• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
TechApple

4 key products just unveiled at Apple’s MacBook Pro event

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
October 18, 2021, 6:49 PM ET
Add Fortune on Google for similar content.

Apple revealed a new MacBook Pro laptop and AirPods wireless earbuds on Monday, capping an event that served as the introduction to a number of products across the company’s many businesses.

There weren’t many surprises. But what was introduced gave Apple fans a lot to chew on, especially when last month’s iPhone event is factored in.

The standout on Monday were the new MacBooks, which should please design and graphics editing professionals who have long relied on Apple for powerful computers. Here’s a rundown of Apple’s most notable new products announced at the event. 

New MacBook Pros

Apple’s new MacBook Pro laptops come in two versions, a 14-inch model that starts at $1,999 and a 16-inch version that starts at $2,499. Apple executives pitched the new computers—powered by the company’s custom M1 Pro and M1 Max silicon chips—as workstations for professional designers, video and audio editors, and others who need powerful devices. 

The new MacBook Pros harken back to older versions of Apple’s high-end laptops. They come without the digital touch bar located above the keyboard of other Apple laptops. Although the touch bar was pitched as a convenience for accessing the Siri voice assistant, among other tasks, some users found it more annoying than helpful. While typing, users sometimes activated Siri by accident.

The updated MacBook Pros also include an HDMI port instead of only Lightning ports, making the computers easier to connect to external monitors without having to use a dongle. They also feature MagSafe charging ports, which rely on magnets to easily attach and de-attach power cables (and to avoid causing laptops to topple over if someone trips on a power cord).

AirPods 3

Apple’s new AirPods 3 are an upgrade to it entry-level wireless earbuds. They cost $179 and feature better battery life, operating at six hours after a full charge.

The new AirPods also include Dolby Atmos sound, which provides a more immersive in-ear listening experience akin to surround sound provided by home theater systems. The earbuds also come with new speaker drivers that Apple said help produce louder and more pronounced bass, and an adaptive EQ system that automatically calibrates the sound frequencies of different songs and movies to people’s personal listening preferences. 

The updated AirPods are also sweat and water resistant, making them better for listening to music or a podcast when exercising. 

New colors for HomePod Mini

Apple HomePod Mini Internet-connected speaker now comes in three new colors, including yellow, orange, and blue. They were previously only available in white and grey. 

The HomePod Mini speakers, which cost $99, are now Apple’s flagship smart speakers after the more expensive HomePod speakers were discontinued in the spring. The HomePod Mini speakers compete against rivals like the Amazon Echo and the Google Nest smart speakers.

A Siri subscription service 

Apple debuted Apple Music Voice, a new Apple Music subscription service featuring the Siri voice-activated digital assistant. Subscribers can use their voices to access songs, playlists, and stations that are part of the Apple Music service using Siri on Apple devices.

Subscriptions, which cost $4.99 monthly, are cheaper than Apple Music’s individual plan, at $9.99 monthly, and lets users access music videos, lyrics, spatial audio across Apple and other third-party devices. The drawback is that people won’t be able to access Apple Music using the Apple Music App; they must use their voice.

More tech coverage from Fortune:

  • How tech companies are trying to prevent ethical lapses around A.I.
  • Tesla’s overseas diehards question their faith as Elon Musk opens self-driving FSD beta—but only in the U.S.
  • ClassPass gets acquired by Mindbody—but doesn’t rule out IPO
  • Safety officials want to know why Tesla didn’t issue a recall for critical software issues
  • Everyone should care about NFTs, says Andreessen Horowitz’s Katie Haun

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

aus
LawSocial Media
Australia’s under-16 social media ban is failing, so the government is (literally) doubling down
By Rod McGuirk and The Associated PressJune 29, 2026
2 hours ago
swisher
Politicspodcasts
‘Podcasts are the NBA’: Scott Galloway on Kara Swisher’s big success — ‘there’s a small amount of people making a lot of money’
By Steven Sloan and The Associated PressJune 29, 2026
2 hours ago
comcast
Big TechMarkets
Comcast stock jumps 24% for agreeing to break up with itself
By Michelle Chapman and The Associated PressJune 29, 2026
2 hours ago
Internet technology and people's networks use AI to help with work, AI Learning or artificial intelligence in business and modern technology, AI technology in everyday life.
AICFO Daily
AI spending boom accelerates as Big Tech pours trillions into infrastructure
By Sheryl EstradaJune 29, 2026
4 hours ago
The CEO behind Grand Theft Auto VI doesn’t play video games, but analysts say he has put $1.5 billion behind the biggest game launch of the decade
Big TechVideo Games
The CEO behind Grand Theft Auto VI doesn’t play video games, but analysts say he has put $1.5 billion behind the biggest game launch of the decade
By Marco Quiroz-GutierrezJune 29, 2026
4 hours ago
surman
CommentaryMozilla
Mozilla President: meet the open source ‘rebel alliance’ that could break Big Tech’s grip on AI
By Mark SurmanJune 29, 2026
4 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
1 day ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.