• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTesla

Elon Musk unveils Tesla robot, baffling analysts and thrilling the Internet

By
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 20, 2021, 10:58 AM ET

You gotta give Elon Musk one thing: The man knows how to get attention.

As part of Tesla’s A.I. Day, the entrepreneur announced plans to build a humanoid robot, called the Tesla Bot, which he envisions will “eliminate dangerous, repetitive, and boring tasks.”

Rather than just announcing the robot or showing a prototype, though, he brought up an actor in a body suit modeled after the Tesla Bot, who then shifted from robotic moves to a dance that looked like it had been choreographed by Napoleon Dynamite. It was one of those jaw-dropping, head-scratching moments that Musk has become famous for—and is certain to be one of the Internet’s most popular memes for months to come.

See for yourself:

Lmao this is how he made his announcement? https://t.co/6Ktybjyeav

— Ryan Mac 🙃 (@RMac18) August 20, 2021

Analysts weren’t real impressed, with the dancing or the concept.

“Unfortunately, as we have seen with robotaxis and other future sci-fi projects for Musk, we view this Tesla Bot as an absolute head-scratcher that will further agitate investors at a time the Street is showing growing concern around rising EV competition and safety issues for Tesla,” said Daniel Ives of Wedbush. “The Street wants Musk to focus on driving near-term battery technology enhancements, capacity build-outs…and fending off rising EV competition from all angles globally—and not humanoid robots.”

Musk himself issued some warnings about the robot, which is code-named Optimus, saying it “probably won’t work” at first.

The 5-foot-8 robot will use the same chips and sensors used to power Tesla’s self-driving features. It will be able to carry 45 pounds, lift 150 pounds, and run five miles per hour. The head will be a screen, presenting useful information.

And perhaps anticipating the obvious Skynet references, Musk said Tesla is designing it so humans will be able to run away from it or overpower it.

But beat it at a dance-off? Not a chance.

More tech coverage from Fortune:

  • Mastercard is changing credit cards as we know them
  • What are stablecoins? Your guide to the fast-rising alternative to Bitcoin and Ethereum
  • Ethereum founder and an adviser to Elon Musk join Dogecoin board
  • Commentary: Popular outrage, not economics, will determine the fate of Big Tech
  • Can OnlyFans survive without sex?

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
22 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
23 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
1 day ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
1 day ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
17 hours ago

Latest in Tech

Trump speaks in the Oval Office
Big TechDonald Trump
You can make up to $200K working in Trump’s new ‘Tech Force’—and you don’t need a degree or work experience
By Dave SmithDecember 16, 2025
1 minute ago
InnovationTesla
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezDecember 16, 2025
32 minutes ago
PoliticsiRobot
Roomba bites the dust: iRobot files for bankruptcy, but don’t worry—your robot vacuum should still work
By Molly Liebergall and Morning BrewDecember 16, 2025
2 hours ago
Justina
Future of Workskills
Can’t get a job? Blame AI? Train in ‘power skills,’ IBM exec says: ‘You can’t hire a college student now to just come in and create a spreadsheet’
By Nick LichtenbergDecember 16, 2025
2 hours ago
NewslettersTerm Sheet
Valerie Health raises $30 million Series A to scale “AI front offices” for physicians
By Allie GarfinkleDecember 16, 2025
3 hours ago
InvestingStock
Global selloff in stocks signals AI bubble may be ending in the healthiest way possible
By Jim EdwardsDecember 16, 2025
3 hours ago