Amazon sales beat estimates as pandemic shopping continues reported a big increase in sales and gave a bullish forecast, continuing a streak of rapid growth even as vaccine rollouts raised the prospect of a return to pre-pandemic shopping habits in the U.S.

First-quarter revenue jumped 44% to $108.5 billion, exceeding analysts’ estimates. Earnings were $15.79 a share, also better than Wall Street expected.

Sales will be between $110 billion and $116 billion in the quarter ending in June, the Seattle-based company said Thursday in a statement. Analysts, on average, estimated sales of $108.4 billion, according to data compiled by Bloomberg.

“Fantastic quarter,” said Poonam Goyal, a senior analyst at Bloomberg Intelligence. “Good all around and shows the staying power of changing consumer habits that will lean more toward digital.”

The shares rose about 4% in extended trading, putting them on course for a record when trading opens in New York on Friday. The stock has gained about 45% in the last 12 months.

Amazon said Prime Day, the company’s shopping bonanza for members of its $119-a-year free shipping program, will take place in the second quarter. That may help the company’s spring results look rosier compared with a period in 2020 when many people were in the midst of lockdowns and shopping almost exclusively online.

Amazon has been among the biggest beneficiaries of the coronavirus pandemic, as crowd-averse shoppers rushed online. Earlier this month, Chief Executive Officer Jeff Bezos said the company had 200 million Prime subscribers, compared with 150 million at the start of 2020. But with the vaccine rollout well underway in the U.S., Amazon’s largest market, investors have been scrutinizing data for signs that consumers will start spending more money at physical stores, eating out and traveling.

Amazon earlier this month defeated a union drive to organize a fulfillment center in Bessemer, Alabama, but the hard-fought tussle amplified the perception that it treats hourly workers unfairly. Bezos, who will become executive chairman later this year and hand the reins to AWS chief Andy Jassy, alluded to the union battle in his last letter to shareholders as CEO. Highlighting Amazon’s 2-1 victory, he nonetheless pledged to treat workers better.

On Wednesday, the company said it would spend $1 billion to boost hourly wages by between 50 cents and $3 for more than 500,000 U.S. workers. Amazon currently offers a starting wage of $15 an hour, or more than twice the federal minimum.

The company usually kicks off its earnings release with a rundown of business accomplishments. This time, Amazon devoted long sections on efforts to look out for its employees, provide services to small businesses, and reduce Amazon’s greenhouse gas emissions, among other initiatives.

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