• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCryptocurrency

Coinbase’s direct listing could make CEO Brian Armstrong one of the world’s richest people

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
February 26, 2021, 6:21 PM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

Brian Armstrong, CEO of buzzy cryptocurrency trading service Coinbase, could be worth $7 billion to $15 billion after his company goes public, placing him among the world’s 500 wealthiest people, according to Bloomberg.

But much of Coinbase’s momentum, and Armstrong’s wealth, will depend on how Bitcoin performs in the near term.

Earlier this week, Coinbase publicly released the paperwork for its direct listing after filing confidentially with the federal regulators in December. The date of the stock listing is unclear and depends on approval from the Securities and Exchange Commission.

Coinbase would almost certainly become the most valuable publicly listed company in the cryptocurrency industry, and its recent track record is stellar: In its filing, Coinbase said its revenue in 2020 had more than doubled from 2019. It reported profits of $127.5 million last year after a small loss in 2019.

Based on pre-listing private stock sales, the company could be worth anywhere from $50 billion to $100 billion after the listing. Even if the company is valued at the lower end of the range, Armstrong, as one of Coinbase’s largest shareholders, would still earn a spot on the Bloomberg Billionaires Index of the world’s wealthiest people.

Amazon founder Jeff Bezos leads the rankings with a net worth of $180 billion. Tesla CEO Elon Musk is No. 2 with $176 billion.

If Coinbase’s direct listing is a hit, Armstrong could be ranked close to Twitter CEO Jack Dorsey, who is worth $13.4 billion and is at No. 157 on the list. More muted investor appetite would place Armstrong near Hollywood director Steven Spielberg, whose $7.3 billion in net worth ranks him at No. 360.

In late January, Coinbase employees sold shares privately that suggested the company had a valuation of $50 billion. On Feb. 19, Axios reported that more recent private sales valued the company at over $100 billion.

If that sky-high valuation sticks, Coinbase would be the biggest initial stock listing since Facebook, which had a market cap of $104 billion for its market debut.

To be sure, Armstrong’s wealth is theoretical until Coinbase is publicly traded successfully. And despite a banner 2020, the company faces significant challenges.

The bulk of Coinbase’s revenue is from charging customers fees for buying and selling cryptocurrency, such as Bitcoin. Rising prices drive more trading volume, a major factor in the company’s success in 2020.

But the cryptocurrency market is volatile. This is particularly true after major speculative surges, and it already appears that Bitcoin’s latest bull market has run out of steam. On Feb. 21, the cryptocurrency’s value rose above $58,000. But since then, it has cratered to $47,000, a 20% loss in less than a week.

Coinbase acknowledged in its latest regulatory filing that its revenue depends on cryptocurrency prices and transaction volume. It certainly has in the past: A major crypto crash starting in late 2017 reduced Coinbase’s monthly users as much as 70% between early 2018 and early 2019. The extended slump led to layoffs by Coinbase and curtailed the company’s expansion plans as late as April 2019.

If Bitcoin continues its current downward trend, Armstrong’s stock market payday could wind up smaller than expected, as investors look back at history and worry about more turbulence for high-flying Coinbase.

More must-read tech coverage from Fortune:

  • Microsoft teams up with European news publishers to make Google and Facebook squirm
  • New Mac malware baffles security experts who see it as a “reasonably serious threat”
  • Watch the nail-biting video of the Mars rover landing on the Red Planet
  • Arizona emerges as manufacturing hotspot in U.S. push to insulate semiconductor supply from China
  • T-Mobile brings back truly unlimited high-speed data plan for 5G

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIOpenAI
OpenAI plans to almost double its headcount this year, FT says
By Liza Tetley and BloombergMarch 21, 2026
6 hours ago
Politicsarms, weapons, and defense
The U.S. has the world’s most advanced military, but the unforgiving economics of wars in Iran and Ukraine show quantity has a quality all its own 
By Jason MaMarch 21, 2026
7 hours ago
AIAI agents
OpenAI cofounder says he hasn’t written a line of code in months and is in a ‘state of psychosis’ trying to figure out what’s possible
By Jason MaMarch 21, 2026
11 hours ago
david
CommentaryScience
The one skill that separates people who get smarter with AI from everyone else
By David Rock and Chris WellerMarch 21, 2026
16 hours ago
Geoffrey Hinton standing in front of a white and grey background.
AITech
‘Godfather of AI’ says tech companies aren’t concerned with the AI endgame. They’re focused on short-term profits instead
By Sasha RogelbergMarch 21, 2026
17 hours ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.