• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

What companies can do to combat A.I. bias

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
January 26, 2021, 5:46 PM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

If companies are serious about their artificial intelligence software working well for everyone, they must ensure that the teams developing it as well as the datasets used to train the software are diverse.

That’s one takeaway from an online panel discussion about A.I.’s bias hosted by Fortune on Tuesday.

It can be challenging for companies to find datasets that are both fair and reflective of everyone in society. In fact, some datasets like those from the criminal justice system are notoriously plagued with inequality, explained Katherine Forrest, a former judge and partner at the law firm Cravath, Swaine and Moore.

Consider a dataset of arrests in a city in which local law enforcement has a history of over-policing Black neighborhoods. Because of the underlying data, an A.I. tool developed to predict who is likely to commit a crime may incorrectly deduce that Black people are far more likely to be offenders.

“So the data assets used for all of these tools is only as good as our history,” Forrest said. “We have structural inequalities that are built into that data that are frankly difficult to get away from.” 

Forrest said she has been trying to educate judges about bias problems affecting certain A.I. tools used in the legal system. But it’s challenging because there are many different software products and there is no standard for comparing them to each other.

She said that people should know that today’s A.I. “has some real limitations, so use it with caution.” 

Danny Guillory, the head of diversity, equity, and inclusion for Dropbox, said one way his software company has been trying to mitigate A.I. bias is through a product diversity council. Council members analyze the company’s products to learn if they inadvertently discriminate against certain groups of people. Similar to how Dropbox workers submit products under development for privacy reviews prior to their release, employees submit products for diversity reviews.

Guillory said the company’s diversity council has already discovered some bias problems in an unspecified product that had to do with “personal identifying information” and workers were able to fix the issues.  A Dropbox spokesperson later added that this was a so-called pilot product, that wasn’t formally released.

The point is to spot bias problems early, instead of having to “retroactively fix things,” Guillory said.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
24 hours ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
9 hours ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
3 days ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
2 days ago
placeholder alt text
Big Tech
Microsoft’s $440 billion wipeout, and investors angry about OpenAI’s debt, explained
By Eva RoytburgJanuary 29, 2026
2 days ago
placeholder alt text
Asia
Trump’s Greenland play comes with Russia and China running circles around the US in the Arctic as expert sees ‘big game of catch-up’
By Tristan BoveJanuary 30, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Photo of Alexis Ohanian
SuccessFounders
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was ‘gonna invent a career.’ He founded Reddit
By Preston ForeJanuary 31, 2026
2 hours ago
Netflix
Big TechMarkets
Netflix may be turning into an ‘entertainment giant,’ but its stock looks like ‘dead money’ to investors
By Nick LichtenbergJanuary 31, 2026
4 hours ago
In this handout, the mug shot of Jeffrey Epstein, 2019.
PoliticsJeffrey Epstein
Elon Musk and Jeffrey Epstein emailed each other for years trying to meet up, new Justice Department records show
By Eva Roytburg and Sasha RogelbergJanuary 30, 2026
17 hours ago
Big TechThe Boring Company
After a decade of silence, Elon Musk’s tunneling startup and its reclusive president, are hitting the media circuit
By Jessica MathewsJanuary 30, 2026
19 hours ago
MagazineEducation
The 1966 cover of Fortune Magazine welcomed the Information age. Now the AI era beckons
By Indrani SenJanuary 30, 2026
20 hours ago
Gamestop
Big TechGameStop
Five years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
22 hours ago