• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple earnings preview: A record-setting quarter

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
January 26, 2021, 9:55 AM ET

Sometimes Wall Street has complicated or hard to discern expectations for Apple, the world’s most valuable company. Not this quarter.

When Apple reports its holiday quarter results on Wednesday, analysts expect nothing short of a record-setting blockbuster.

Fueled by pandemic buying of personal computers running Apple’s new M1 processor and its new line of 5G-compatible phones, Apple brought in $103.1 billion of sales, its first-ever quarter over $100 billion and a 12% increase from a year earlier, according to the average analyst estimate. Earnings per share are forecast to hit $1.41, up 13% from a split-adjusted $1.25 a year ago.

At Monday’s closing price of $142.92, investors have already driven Apple’s stock price up 24% over the past three months and 80% over the past year, putting its stock market capitalization at over $2.3 trillion.

Hitting a work-from-homerun

Analysts say the iPhone maker will have to surprise the market and report substantially more than the average forecast to get the stock moving much higher.

“Despite a strong 5G iPhone cycle, we see the high bar of investor expectations,” JPMorgan Chase analyst Samik Chatterjee wrote in a report on Monday. Even if Apple were to report $106 billion to $107 billion of sales, the stock would only gain a few percentage points, he noted. Consumers are already shifting towards lower-priced models of the iPhone 12 line up and will spend elsewhere in 2021, he says.

David Vogt, who follows Apple for UBS, sees the company’s sales beating the average forecast with little effect on the stock price. More consumers are buying the high-end iPhone 12 Pro and iPhone 12 Pro Max models than he had initially expected, prompting the analyst on Monday to raise his revenue forecast to almost $107 billion from $99 billion previously. Vogt, too, believes the better-than-expected results won’t send the stock much higher. The upside is “likely reflected in the stock” already, he writes.

At Morgan Stanley, however, analyst Katy Huberty remains bullish with an “overweight” rating on Apple. “In our view, the iPhone 12 has been Apple’s most successful product launch in the last 5 years,” she wrote in a report last week. She also expects strong sales of Apple’s new Mac computers featuring the M1 processor chip it designed in-house and other products like iPads that are useful for working and studying at home. “Data through mid-January shows little sign of work from home demand abating,” she noted.

Post-pandemic prospects

Still, some analysts warn that expectations have gotten far ahead of consumers’ phone-buying desires. Most carriers in the U.S. are still in the midst of building out new super-fast 5G networks and there are not yet any compelling applications for consumers that require 5G.

“We continue to expect iPhone replacement rates to resume their ongoing decline in 2021 and this drives our below consensus forecasts for the year,” Goldman Sachs analyst Rod Hall noted on Jan. 14. He rates Apple shares a “sell” with a target of $80, 44% below Monday’s closing price.

“We believe the shift of consumer disposable income toward vacations, restaurants, and other outside of the home spending as re-opening occurs is likely to act as a negative catalyst for Apple’s stock just as COVID lockdowns represented a tailwind,” Hall wrote.

Virtual reality?

CEO Tim Cook doesn’t typically give away much about Apple’s future plans on the company’s quarterly earnings calls. Analysts may try to ask about recent rumors of Apple’s plans to sell an electric car and a virtual reality headset. Cook will likely offer his standard reply that he doesn’t talk about unannounced products.

One risk for Apple is supply shortages in the semiconductor industry, where many foundries are already working overtime and don’t have room to expand. Shortages of chips have already hurt car production and could hit Apple in 2021, Cowen analyst Krish Sankar noted in a report last week.

“Tight supply of certain chips such as display driver [chips)] could be near-term risks from an operational execution and revenue standpoint,” Sankar wrote. “Tight foundry industry capacity for analog and power semis could limit the production of LCD displays and ultimately finished Mac systems.”

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Anthropic CEO Dario Amodei.
AIAnthropic
The Pentagon brands Anthropic’s CEO a ‘liar’ with a ‘God-complex’ as deadline looms over AI use in weapons and surveillance
By Beatrice NolanFebruary 27, 2026
39 minutes ago
lacks
LawLawsuit
The immortal life of Henrietta Lacks lawsuits gets a bit shorter with Novartis settlement
By Brian Witte and The Associated PressFebruary 27, 2026
46 minutes ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
2 hours ago
zuck
LawSocial Media
20-year-old claiming social media addiction in landmark trial says she was on it ‘all day long’ as a child. Meta brings up abusive environment
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 27, 2026
3 hours ago
dorsey
BankingLayoffs
Jack Dorsey lays off 40% of Block, saying AI has changed the game: ‘Intelligence tools have changed what it means to build and run a company’
By Elaine Kurtenbach and The Associated PressFebruary 27, 2026
3 hours ago
ted
Big TechMedia
Netflix walks away, saying Warner was ‘always a ‘nice to have’ at the right price, not a ‘must have’ at any price’
By Wyatte Grantham-Philips and The Associated PressFebruary 27, 2026
3 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
22 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.