• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSpaceX

Virgin Orbit satellite launch from a 747 kicks off a satellite launch boom

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
January 19, 2021, 3:37 PM ET

Ten tiny research satellites blasted into orbit on Sunday, but they took a more circuitous route than most objects sent into space throughout history.

Richard Branson’s Virgin Orbit lofted the satellite payload from NASA in a rocket that took off not from a base on Earth but from beneath the wing of a 747 flying over the Pacific Ocean at 35,000 feet. With the success of Virgin’s LauncherOne rocket, on its second try after a scrapped mission last year, “a new gateway to space has just sprung open,” Virgin Orbit CEO Dan Hart said in a statement.

The launch also kicked off what’s anticipated to be a banner year for small and medium-size satellite launches, led by market leader SpaceX but also including a growing array of startups. SpaceX on Wednesday plans to put 60 more of its Internet-service satellites into orbit, while smaller rival Rocket Lab is looking to launch a German communications satellite in the next week or so after a technical glitch postponed a planned takeoff from New Zealand on Saturday. Astra, another rocket startup, aims to put its first payload into orbit in early 2021 after a flight in December fell just short of reaching the proper altitude.

So far, there’s plenty of demand from dozens of data and communications satellite-based startups. More than 30 companies want to send small satellites into low-earth orbit, ranging from SpaceX’s home-Internet provider Starlink to machine and sensor data-collector Swarm to high-resolution imaging service Capella Space. The launch market is expected to grow to $25 billion by 2029, according to research firm Prophecy Market Insights.

And while SpaceX has the greatest available capacity, it’s focused on launching the thousands of additional satellites it needs to offer global service via its space Internet service Starlink, notes Ethan Batraski, a partner at Silicon Valley venture capital firm Venrock who is active in backing space startups. “There is more demand for launch than available capacity,” he says.

Virgin Orbit’s technique of using an airplane to give a head start to rockets means less preparation on the ground and more flexibility to avoid poor weather conditions. But its smaller rocket carries only about 1,000 pounds to orbit, while land-based rockets can carry hundreds of times more. And pound for pound, it’s not necessarily any cheaper than traditional rocket flights, analyst Tim Farrar of TMF Associates says.

Other startups aiming to join the launch party in 2021 include ABL Space Systems, backed by Venrock, as well as Firefly Aerospace and Relativity Space. Northrop Grumman’s Pegasus XL rocket also launches from beneath the wing of an airplane.

Wall Street is looking to get in on the act soon. Branson hinted on Tuesday that he could look to take Virgin Orbit public by merging with a special purpose acquisition company. And ARK Invest, the firm that runs publicly traded funds focused on hot tech niches, said last week that it is planning a new space-focused fund.

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

jack dorsey
AILayoffs
Block CEO Jack Dorsey lays off nearly half of his staff because of AI and predicts most companies will make similar cuts in the next year
By Jake AngeloFebruary 27, 2026
21 minutes ago
Anthropic CEO Dario Amodei.
AIAnthropic
The Pentagon brands Anthropic’s CEO a ‘liar’ with a ‘God-complex’ as deadline looms over AI use in weapons and surveillance
By Beatrice NolanFebruary 27, 2026
2 hours ago
lacks
LawLawsuit
The immortal life of Henrietta Lacks lawsuits gets a bit shorter with Novartis settlement
By Brian Witte and The Associated PressFebruary 27, 2026
2 hours ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
4 hours ago
zuck
LawSocial Media
20-year-old claiming social media addiction in landmark trial says she was on it ‘all day long’ as a child. Meta brings up abusive environment
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressFebruary 27, 2026
5 hours ago
dorsey
BankingLayoffs
Jack Dorsey lays off 40% of Block, saying AI has changed the game: ‘Intelligence tools have changed what it means to build and run a company’
By Elaine Kurtenbach and The Associated PressFebruary 27, 2026
5 hours ago

Most Popular

placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt robot vacuum maker iRobot says Elon Musk’s vision of humanoid robot assistants is ‘pure fantasy thinking’
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Success
Jeff Bezos says being lazy, not working hard, is the root of anxiety: ‘The stress goes away the second I take that first step’
By Sydney LakeFebruary 25, 2026
2 days ago
placeholder alt text
Economy
Trump claims America is ‘winning so much.’ The IMF agrees, adding that Trump’s trade policies are the only thing holding it back from even more
By Tristan BoveFebruary 26, 2026
23 hours ago
placeholder alt text
Success
Gen Z Olympic champion Eileen Gu says she rewires her brain daily to be more successful—and multimillionaire founder Arianna Huffington says it really does work
By Orianna Rosa RoyleFebruary 25, 2026
2 days ago
placeholder alt text
AI
Jamie Dimon says society should start preparing for AI job displacement: ‘Now’s the time to start thinking about’ it
By Marco Quiroz-GutierrezFebruary 25, 2026
2 days ago
placeholder alt text
Economy
It’s more than George Clooney moving to France: America is becoming the ‘uncool’ country that people want to move away from
By Nick LichtenbergFebruary 27, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.