• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestyleshopping

The 12 best beauty and wellness products under $70 I added to my routine this year

Rachel Lobdell
By
Rachel Lobdell
Rachel Lobdell
Down Arrow Button Icon
Rachel Lobdell
By
Rachel Lobdell
Rachel Lobdell
Down Arrow Button Icon
December 25, 2020, 9:00 AM ET

I’ve been lucky this year. I’ve made it through 10 months of a pandemic with my job and my health intact. But, like those of many others, my routines for most of this year have changed. I’m working from home. I’m working out from home. I’m wearing far less makeup and focusing more on skin care. And I had plenty of time to research new products to add to my arsenal.

Aveda Wooden Paddle Brush, $29

In 2016, a friend told me I needed to get a new brush. In 2020, I finally did. And this one is definitely an upgrade, cutting through tangles more efficiently and with less pull.

Dermalogica Redness Relief Essence, $42

Now that I’m skipping makeup most days, the redness in my skin is what makes me most self-conscious. Earlier this year, I tried an apple cider vinegar–based toner, but I found that this works much better.

Neutrogena Hydro Boost Body Gel Cream, $11

I am very picky about the feel of my lotion, and I strongly prefer gel over thick creams. I originally bought this to cool the heat of sunburns, but it makes my skin feel so good that I put it on almost every day.

Tatcha Dewy Skin Cream Plumping & Hydrating Moisturizer, $68

Completely contradicting myself from the above point, this is a rich cream that I don’t mind. I’ve tried several night moisturizers this year, and I always come back to this one from Tatcha, even though the price tag makes it a bit unsustainable.

Rory Nightly Defense, $25

Earlier this year, I tried an over-the-counter retinol, but I wasn’t seeing results. I wanted to try something prescription strength, but I wasn’t eager to leave my apartment during a pandemic just for skin care. Thanks to a recommendation from a friend, I tried Rory, and it couldn’t have been easier to get started—all from the comfort of my bed.

Equilibria Balance Bath Bombs, $36

I’ve tried a lot of bath bombs, and while it feels nice to treat yourself, I never really noticed a difference with muscle tension or relaxation until I tried these. Each bath bomb contains 50 mg of CBD, and a set of four is available in two scents: lavender lemongrass and cardamom rose.

Kristin Ess Clarifying Shampoo, $15

I am a big fan of Kristin Ess products as you’ll see from the remainder of this list. I added this clarifying shampoo to my routine when I started to experience the phenomenon known as “quarantine scalp.” If your hair has been more greasy than usual this year, it’s worth looking into.

Billie Razor Starter Kit, $9

This razor gives the closest, smoothest shave I’ve ever experienced, and I love that the automatic shipments give me one less thing to worry about, especially during a year when my brain is maxed out. I recommend adding the travel case to your order for just $5.

Kristin Ess Blow Dry Mist, $14

I have such thick hair that I avoid blow-drying at all costs. But with this mist, I can easily cut drying time in half.

Il Makiage Woke Up Like This Foundation, $44

The Instagram ads have done it again. I was deeply skeptical that I could correctly pick a foundation shade via an online quiz, but after receiving approximately 13,562 social media ads for the company, I gave in and tried it. And through some act of magic, it truly is a perfect match. Il Makiage offers a 14-day trial period for just $5; you’re not charged the full price until after the trial if you decide to keep it.

NARS Light Reflecting Pressed Setting Powder, $37

This setting powder works great with many types of foundation. I have the translucent version, which is recommended for fair to medium skin tones, and it works great to set my foundation without adding any additional color that throws off the match.

Kristin Ess Refillable Travel Kit, $20

This is the best travel kit I’ve ever used. It was originally created so the beauty line didn’t have to make travel-size versions of every product. The containers are high-quality, and I love that the labels are reusable so you can switch up products and labels for every trip.

More must-read lifestyle and entertainment coverage from Fortune:

  • The 10 best business books of 2020
  • Disney’s profits on streaming services are expected to plunge—and investors love it
  • “The Mozart of fungi”: For ages, truffle hunting has been one of the most challenging pursuits on earth. Then the pandemic hit
  • Commentary: 5 ways the pandemic will transform the live theater industry
  • Lessons from HBO Max’s streaming surprise

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Rachel Lobdell
By Rachel Lobdell
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
15 hours ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
22 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

beast
Personal FinanceSocial Media
MrBeast has figured out his next ‘transformative media channel’: 2.5 million fortune cookies with messages tied to his TV show
By Nick LichtenbergJanuary 28, 2026
12 hours ago
C-SuiteJeff Bezos
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
13 hours ago
SuccessCareers
This millennial quit her corporate 9-to-5 to pet sit for $70 per day. She ended up richer because she lives rent-free and gets to travel the world
By Orianna Rosa RoyleJanuary 28, 2026
20 hours ago
MagazineHyatt Hotels
Hyatt’s high-end makeover: How Mark Hoplamazian built the Berkshire Hathaway of luxury hotels
By Matthew HeimerJanuary 28, 2026
20 hours ago
pratt
Arts & EntertainmentBox office
‘Lord of the Rings’ cracks top 10 in wintry box office weekend topped by Chris Pratt on trial before an AI judge
By Jake Coyle and The Associated PressJanuary 26, 2026
3 days ago
honnold
AsiaSports
‘It was very windy, so I was like, don’t fall off the spire’: American rock climber scales Taipei 101 skyscraper in just 90 minutes with no ropes
By Katie Tam and The Associated PressJanuary 26, 2026
3 days ago