• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

How CEO Carol Tomé reset focus at UPS

By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
October 23, 2020, 8:49 AM ET
SHIPPING MAGNATE: UPS CEO Carol Tomé oversees the handling of more than 21 million U.S.packages per day.
SHIPPING MAGNATE: UPS CEO Carol Tomé oversees the handling of more than 21 million U.S.packages per day.Sally Montana—Redux

Good morning, Broadsheet readers! Amy Coney Barrett’s nomination advances, Ghislaine Maxwell’s deposition is unsealed, and Carol Tomé put UPS on a path to “better, not bigger.” Have a relaxing weekend.

– What’s up at UPS. We’re ending our unofficial Fortune Most Powerful Women week with an interview with an executive who previously appeared on our ranking as CFO of Home Depot: Carol Tomé, who was named CEO of UPS in June.

Tomé (No. 5 on this year’s list) tells our colleague Aaron Pressman that she’d planned on spending this year gardening after retiring from Home Depot in 2019. But UPS’s board—where she’s served since 2003—had other plans. So rather than pass 2020 minding her perennials, Tomé has been guiding UPS through a massive pandemic-fueled spike in demand, as well as narrowing the company’s focus and presiding over an improvement in stock performance.

There’s a lot to unpack in their Q+A, but one exchange really jumped out for me. Aaron asked about Tomé about her vow to make the company “better not bigger”—and how the company had done the opposite in the past. The CEO recalled an early exercise she did with the leadership team:

“[W]e put all our initiatives up on the wall around the conference room. I gave everybody 10 green dots and 10 red dots. Green were for those initiatives that we thought were wildly important. Red were for those we should stop doing.

All the green dots went up. No red dots. I said: You have to. So we went around again, and everybody used the red dots, which is very helpful, because it allowed us to say this is not important, right? We can put that on the shelf right now.

It allowed us to narrow our focus. It’s so critically important. You know, what is Lewis Carroll’s saying? ‘If you don’t know where you are going, any road will get you there.’ That’s effectively where we were.”

I suspect many in corporate America can relate! Under Tomé’s watch, the shipping giant is resetting its compass and choosing its path with care. Read the full interview here.

Kristen Bellstrom
kristen.bellstrom@fortune.com
@kayelbee

Today’s Broadsheet was curated by Emma Hinchliffe. 

ALSO IN THE HEADLINES

- Preempted interview. Before last night's debate, President Trump released footage from his 60 Minutes interview with Lesley Stahl before the program aired. In the video, Trump complains about Stahl's questions as she presses him on his COVID-19 response. USA Today 

- Committee confirmation. The Senate Judiciary Committee's Republicans voted to advance Amy Coney Barrett's Supreme Court nomination to the full Senate. The committee's Democrats boycotted the vote. Coney Barrett could be confirmed as soon as Monday. CNBC

- Deposition details. The recent unsealing of a deposition by Ghislaine Maxwell shows the alleged accomplice of Jeffrey Epstein as a strong defender of the late convicted sex offender. Maxwell lost a court battle to keep the deposition, recorded through a defamation case brought by victim Virginia Roberts Giuffre, hidden from public view. Read the details of the deposition here: Miami Herald 

- Customer success. Executives joined Fortune yesterday to share how their companies have—and haven't—moved past the chaos of the early days of the pandemic. Diageo chief commercial officer Julie Hamilton, American Airlines chief customer officer Alison Taylor, and Slack VP and global head of customer success and services Christina Kosmowski all shared insights. Fortune

MOVERS AND SHAKERS: Gimlet head of content Lydia Polgreen and former Marriott global marketing officer Karin Timpone join Atlas Obscura's board of directors. Deep Instinct hired former Goldman Sachs managing director Heather Bellini as CFO. Netflix hired Fruit Tree Media executive Fiona Lamptey as director of U.K. features.

IN CASE YOU MISSED IT

- Power couple. Nicole Avant was President Barack Obama's ambassador to the Bahamas and is a powerhouse Democratic fundraiser; she's also married to Netflix co-CEO Ted Sarandos. Avant's experience as a Black woman and her understanding of racial injustice, Sarandos says, guided him to develop content about the issue for Netflix (and her longstanding friendship with the Obamas didn't hurt as Netflix sought that mega-deal!). Town & Country

- Book business. Molly Stern was the publisher of Crown and editor of Michelle Obama's Becoming. She left amid a merger and leadership shakeup two years ago and is now launching her own publishing company. The business, Zando, will specialize in promoting authors via influencers and brands rather than bookstores and retailers. New York Times

- Abortion ruling. In Poland, a new decision by a constitutional tribunal effectively outlaws abortion under nearly any circumstance. The decision rejected abortion because of fetal abnormalities, leaving abortion legal only for a threat to a woman’s health or in the case of incest or rape. New York Times

ON MY RADAR

Man Repeller is shutting down The Cut

Belgium's deputy PM Sophie Wilmès in intensive care with coronavirus Guardian

The bind of being first Harper's Bazaar

PARTING WORDS

"I’m not going to ignore who I am at my core. I’m not going to make middle-aged white women comfortable about where they buy their yarn."

-Adella Colvin, founder of LolaBean Yarn Co., on her popular yarn business and speaking out for racial justice

About the Authors
Kristen Bellstrom
By Kristen Bellstrom
See full bioRight Arrow Button Icon
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Picture of a man in a blue suit jacket and blue shirt sitting at a table consulting with two people partly visible in the foreground.
AIEye on AI
AI was supposed to kill off consultants. It’s not happening, Capgemini’s strategy chief says
By Jeremy KahnMarch 17, 2026
9 hours ago
NewslettersMPW Daily
Hinge is growing while online dating competitors are struggling. Its new CEO explains why
By Ellie AustinMarch 17, 2026
11 hours ago
Close up of woman using laptop with AI generative technology interface. Content creator typing command prompts and text using artificial intelligence in modern office.
NewslettersCFO Daily
$12 billion AI startup founder says future tech giants could operate with fewer than 100 employees
By Sheryl EstradaMarch 17, 2026
14 hours ago
NewslettersTerm Sheet
The Google-backed AI investors nobody took seriously in 2017 just raised $220 million
By Allie GarfinkleMarch 17, 2026
15 hours ago
NewslettersFortune Tech
The day tech stood still to watch the Jensen Huang show
By Alexei OreskovicMarch 17, 2026
16 hours ago
NewslettersCEO Daily
Lululemon’s Chip Wilson is giving the company a severe case of ‘post-founder syndrome’
By Phil WahbaMarch 17, 2026
17 hours ago

Most Popular

placeholder alt text
Politics
'No, we didn’t': DOGE staffer admits Elon Musk’s cost-cutting agency failed to reduce the federal deficit
By Sasha RogelbergMarch 16, 2026
1 day ago
placeholder alt text
Investing
Peter Thiel is actively convincing billionaires to abandon the Giving Pledge—and it may be working
By Jake AngeloMarch 16, 2026
1 day ago
placeholder alt text
Economy
The energy crisis isn’t recessionary yet, but there’s a scenario where oil prices could bring the US economy to a ‘standstill,’ Oxford Economics says
By Tristan BoveMarch 16, 2026
1 day ago
placeholder alt text
Economy
A 'debt spiral' before a fiscal crisis: Interest on the national debt will be growing faster than GDP in just 5 years, think tank warns
By Nick LichtenbergMarch 16, 2026
1 day ago
placeholder alt text
Commentary
America's $38 trillion debt crisis is already here. The reckoning comes next
By David K. YoungMarch 17, 2026
16 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 17, 2026
By Joseph HostetlerMarch 17, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.