• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

3

Current price of oil as of June 18, 2026
TechAmazon

Here’s what Amazon’s new Echo speakers are like

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
October 22, 2020, 9:00 AM ET
Add Fortune on Google for similar content.

Amazon’s latest Echo looks markedly different—like an oversize shot put rather than the canister design of its predecessor. But the smart speaker still retains the core features that the company hopes will lure people to buy its other smart-home gadgets.

For the past couple of days I’ve been trying out the new Echo, which debuted on Thursday. It’s a fun device, and contrary to what I thought, the novelty of asking the speaker to play a song didn’t get old. Although it’s no replacement for my existing stereo, I’d be comfortable using it as an extra speaker for the bedroom.

A few weeks ago, while showing off the new Echo, Tom Taylor, Amazon senior vice president of Alexa, told Fortune that one of the reasons for the Echo’s redesign was to allow sound to better disperse through a room. And indeed, when I placed the Echo on my living room coffee table to play songs, I didn’t notice any sharp drop in volume as I walked around. It generally sounded good wherever I was standing, as long as I wasn’t too far away.

Setting up the Echo is relatively easy. All I had to do was to download the Alexa app and tie it to my Amazon account.

Activating the device requires only saying “Alexa,” at which point a colorful ring lights up on the speaker’s base, letting you know that Alexa is listening and ready to take a command. While I didn’t mind the bright blue light, my wife found it a bit gaudy. 

The Echo’s biggest rival is arguably the Google Nest Audio speaker, which the search giant debuted earlier this month. Both speakers cost $100, are dependent on their respective company’s digital assistants, and have undergone redesigns to make them look sleeker and sound better than their predecessors.

At least to my ears, the Nest Audio speaker produced a clearer sound than the Echo, and I was able to pinpoint individual notes and sounds easier. For instance, the percussion and light cymbal hits from John Coltrane’s “My Favorite Things” sound more distinct playing through the Nest Audio than the Echo.

Music generally sounds flabbier through the Echo compared to the Nest Audio. Paul McCartney’s bass lines from the Beatles’ “Cry Baby Cry,” for instance, sound muffled coming from the Echo, but they were clear from the Nest Audio.

Fans of bass may like how the Echo produces a heavier low end than the Nest Audio. The funky disco beats of “Rain on Me” by Lady Gaga and Ariana Grande, for example, sounded slightly louder from the Echo than the Nest speaker. But that louder bass comes with a tradeoff; it sounded more muffled.

Where the Echo bests Nest Audio is the capabilities of the Alexa voice-activated assistant and its numerous “skills” that developers have created. As other reviewers have previously noted, people can use Alexa for more complex tasks at home like automatically turning on Internet-connected lights if the assistant hears a fire alarm. 

If I had to choose between the Echo or the Nest Audio, it would come down to how much I would use the speakers. If I wanted to eventually buy more smart home gadgets and have my smart speaker act as the central command center, I’d probably go for the Echo speaker because there’s a broader range of options available.

But as a speaker, the Nest Audio overall sounds better to my ears. 

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The $17 billion mistake hidden inside SpaceX’s blockbuster IPO
InvestingFinance
The $17 billion mistake hidden inside SpaceX’s blockbuster IPO
By Shawn TullyJune 19, 2026
34 minutes ago
dario
CommentaryVenture Capital
Four AI giants just raised $188 billion. Here’s how to survive the Big AI-pocalypse
By Carl Fritjofsson and Cameron SellersJune 19, 2026
34 minutes ago
Pete Hegseth and Emil Michael walk next to each other.
AIPentagon
The Pentagon claims a 1,775% boost in AI use is paying off the DOGE promise a year later—but adoption is still under 50%
By Sasha RogelbergJune 19, 2026
34 minutes ago
The week that changed AI: Inside Trump’s Anthropic crackdown, and how a phone call from Amazon CEO Andy Jassy triggered the chaos
AIAnthropic
The week that changed AI: Inside Trump’s Anthropic crackdown, and how a phone call from Amazon CEO Andy Jassy triggered the chaos
By Sebastian Herrera and Beatrice NolanJune 18, 2026
7 hours ago
Half of U.S. adults under 50 get health information from influencers who mostly aren’t medical professionals, Pew finds
HealthSocial Media
Half of U.S. adults under 50 get health information from influencers who mostly aren’t medical professionals, Pew finds
By Mia OsmonbekovJune 18, 2026
10 hours ago
LaShonda Anderson-Williams, chief customer and commercial officer at Salesforce, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Stuart Isett/Fortune)
Future of WorkBrainstorm Tech
How to run a company when the AI agents vastly outnumber the humans
By Alexei OreskovicJune 18, 2026
12 hours ago

Most Popular

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
1 day ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
1 day ago
Current price of oil as of June 18, 2026
Personal Finance
Current price of oil as of June 18, 2026
By Joseph HostetlerJune 18, 2026
19 hours ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
4 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
2 days ago
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
Success
'Work hard, stay loyal, and the system will reward you': the Boomer credo is a Gen X betrayal and a Millennial pipe dream
By Nick LichtenbergJune 16, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.