• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

3

China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
NewslettersData Sheet

The companies that will be devastated by the economy this year

By
Adam Lashinsky
Adam Lashinsky
and
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
and
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
May 4, 2020, 8:47 AM ET
Add Fortune on Google for similar content.

This is the web version of Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here.

For a while, wishful thinking suggested a “v-shaped” recovery would follow the coronavirus-imposed economic downturn. We now know that won’t happen. Instead our preoccupation is justifiably focused on the next few months: When and how can we re-open? When will testing improve? When will a treatment or a vaccine be ready? What will the new normal look like?

All this neglects the most important topic: the overall resizing of the global economy. We know the recovery won’t be swift. We can see that even in China, where at minimum, anecdotal evidence suggests infection transmission has mostly ceased. I fear in coming weeks we’ll be coming to grips with a fundamental (downward) reset of the economy, with an unknown but protracted time to return to previous levels.

We’ll feel this acutely at Fortune, where our staff is in the process of assembling the current issue of the Fortune 500 based on 2019 revenues of the biggest publicly listed U.S. corporations. It feels obvious that the aggregate revenues of the Fortune 500 will decline in 2020, and the ramifications will be devastating.

Technology companies, despite the cheery news of late, won’t be immune. Apple and Google experienced sales growth in 2009, amidst the financial crisis. Cisco did not. Any company big enough to reflect the behavior of the macroeconomy will be challenged. Think: Apple, Alphabet, Microsoft, Salesforce, and Cisco (again).

***

A perfect sentence in an interesting article about Eric Schmidt’s efforts to remake the U.S. military: “In an interview, Mr. Schmidt — by turns thoughtful, pedagogical and hubristic — said he had embarked on an effort to modernize the U.S. military because it was ‘stuck in software in the 1980s.’”

***

Gil Schwartz, the longtime head of communications for CBS and famously a Fortune columnist under the pseudonym Stanley Bing, died over the weekend. He was an intellectual, a raconteur, a witty drinking companion, and a mensch. Andrew Nusca wrote a lovely remembrance of him here.

***

I finally finished my first book since the lockdown began, a reflection that I’m blessed to be busy with work. I read Hilary Mantel’s Bring Up the Bodies, the second installment in her historical fiction treatment of Henry VIII’s hatchet man, Thomas Cromwell. I liked it, but I wish I’d read it on vacation, not a few pages at a time before going to bed.

Also, after initially not being able to watch anything remotely disturbing on TV, I completed The Man in the High Castle on Amazon and am halfway through The Plot Against America on HBO. Both are really good. And disturbing. As a Chicagoan present in that great city for most of the Michael Jordan era, I’m also enjoying ESPN’s Last Dance.

Adam Lashinsky

@adamlashinsky

adam.lashinsky@fortune.com

This edition of Data Sheet was curated by Aaron Pressman.

NEWSWORTHY

Expensive outburst. There was pushback from one reader last week after I contrasted Elon Musk's comments about San Francisco and China. I think I'll win round two. On Friday, the Tesla CEO wrote a strange series of tweets about selling his physical possessions and that "Tesla stock price is too high imo." Shares of Tesla plunged 10%, and are now holding a 68% gain year to date.

Who was that masked man? We're adjusting to pandemic (and post-pandemic) life. Uber plans to require drivers and passengers to wear masks for all rides in the U.S. and some other countries. "Our teams are preparing for the next phase of recovery, where we will all have a role to play," Andrew Hasbun, Uber's head of safety communications, told CNN Business.

One way to make a buck. Activist hedge fund Elliott Management, last seen these parts harassing Twitter and AT&T to improve their management, is financially backing a patent lawsuit against well-funded video startup Quibi, the Wall Street Journal reports. The lawsuit, filed by a small company called Eko in March, alleges a key feature of Quibi's app called Turnstyle infringes on prior patents.

Can you tell a green field from a cold steel rail? Video conferencing giant Zoom has had some well-publicized troubles with its privacy and security policies, but it turns out the competition isn't so pristine either. A report by Consumer Reports looking at Microsoft's Skype and Teams, Cisco's WebEx, and Google's various apps concludes: "From a privacy point of view, none of these options are great." 

FOOD FOR THOUGHT

Writer and VC Om Malik takes a swing at predicting how the tech landscape will change. He sees many companies speeding up their transition to digital and cloud services.

Together with data, cloud, and automation—companies are going to be looking at a more resilient future, one that sits on top of a network. It is not as if they had a choice. COVID-19 has exposed one harsh truth: digital channels are more flexible and faster to adapt to change than physical channels. And now, the world is almost entirely running on the network. This affirms my long-held beliefs. It is a testament to the inevitability of the Internet, which I wrote about in 2008 — and again in 2013. 

Now, the inevitable has happened. 

IN CASE YOU MISSED IT

Introducing The Rebuild Program—a project to help small businesses reopen amid a pandemic By Rachel Schallom

How do you bet on a company that doesn’t yet exist? By Lucinda Shen

The cofounders of startup Magic Spoon on breaking into a food industry dominated by legacy players By Rachel King

The Coronavirus Economy: The startup founder in India striving to improve mass transit By Maithreyi Seetharaman

3 changes businesses will need to adapt to post-coronavirus By Kevin Sneader and Shubham Singhal

(Some of these stories require a subscription to access. There is a 50% discount for our loyal readers if you use this link to sign up. Thank you for supporting our journalism.)

BEFORE YOU GO

While Adam was catching up on some alternate history fare, the Pressman household moved on to fictional titans of Wall Street. The first episode of the fifth season of Billions arrived Sunday night and it was just as juicy and rip-roaring as the last four seasons. It was filmed pre-COVID-19, but there's a message of sacrificing for the greater good buried in there, too. "We all do the job for each other," real-life professional wrestler Becky Lynch intones in a cameo. We'll be back doing this job tomorrow. Stay safe.

Aaron Pressman

@ampressman

aaron.pressman@fortune.com

About the Authors
By Adam Lashinsky
See full bioRight Arrow Button Icon
By Aaron Pressman
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Palantir CEO Alex Karp with his arms outstretched while making a point on stage.
NewslettersEye on AI
Palantir CEO Alex Karp is wrong about the threat Anthropic and OpenAI pose to most enterprises. That doesn’t mean he doesn’t have something to lose
By Jeremy KahnJuly 7, 2026
8 hours ago
Xbox CEO Asha Sharma at Fortune Brainstorm Tech 2026 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersMPW Daily
How Microsoft’s new Xbox chief is resetting one of the company’s most iconic brands
By Emma HinchliffeJuly 7, 2026
11 hours ago
Xbox CEO Asha Sharma at Fortune Brainstorm Tech 2026 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Microsoft’s Xbox will cut 3,200 jobs and divest five studios
By Andrew NuscaJuly 7, 2026
15 hours ago
OPEC+ to pump more oil as market fears shift from shortage to glut 
NewslettersFortune Gulf Brief
OPEC+ to pump more oil as market fears shift from shortage to glut 
By Melissa HancockJuly 7, 2026
16 hours ago
World Cup fever is real. This CEO is betting it’s not fleeting
NewslettersCEO Daily
World Cup fever is real. This CEO is betting it’s not fleeting
By Diane BradyJuly 7, 2026
17 hours ago
Taylor Swift’s wedding proves her biggest economic force is still her fans
NewslettersMPW Daily
Taylor Swift’s wedding proves her biggest economic force is still her fans
By Emma HinchliffeJuly 6, 2026
1 day ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
19 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.