• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Scenarios for a post-COVID-19 world

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
April 17, 2020, 6:04 AM ET

This is the web version of CEO Daily. To get it delivered to your inbox, sign up here.

Good morning.

How will COVID-19 change the world? By this point, it’s clear there will be no V-shaped recovery, and no return to normal. The world will change, as it does after any social, geopolitical or economic event of this magnitude.

But how? A group at Deloitte Consulting and Salesforce teamed up to map out four fascinating scenarios, which explore not just the economic effects, but also the social, political, environmental and technological possibilities. A quick summary of the four:

1) Passing storm. Despite a bumpy start, the pandemic is met with an increasingly effective health system and political response. There is no “second wave.” The economy starts to rebound late in 2020, continuing to recover slowly until the second half of 2021, as confidence gradually returns. Social cohesion “is generally improved,” virtual learning and conferencing accelerate. Inequality is heightened, but trust in government rises, as does the ability to tackle other big problems like climate change.

2) Good company. The health crisis is prolonged, the economic crisis is prolonged, governments struggle to deal with it, but companies step up—putting “stakeholder capitalism” into action. Telecommuting and online education become the norm, innovation flourishes, and people embrace technology for its power to solve problems—a reversal of the “tech lash.” Trust in government falls.

3) Sunrise in the east. China and other East Asian countries manage the crisis more effectively than those in the West, and rise as the primary powers on the world stage. Western governments respond by enhancing government control mechanisms. Travel-related industries face extended decline.

4) Lone wolves. Rolling waves of the disease continue to rock the globe for longer than anyone was prepared for, creating widespread social unrest and leading to increased isolationism as well as growing government surveillance. Governments take more control over business life, and global environmental efforts are deprioritized as countries focus on food and energy independence.

I asked Andrew Blau, the managing director at Deloitte who led the scenario planning, which of these he thought most probable. “We are dealing with fundamental uncertainty. We’ve never seen a crisis like this. To assign probabilities seems irresponsible,” he said. Besides, “you are much more resilient if you are prepared for a range of possibilities.”

You can see full scenario descriptions here. And if you favor the more optimistic ones, be sure and read Erika Fry’s Fortune piece on how the private and public sector came together in Seattle to fight the pandemic. It’s quite a story.

More news below.

Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

China GDP

China's GDP contracted 6.8% in Q1—its first shrinkage in at least 28 years. So what stimulus measures are Beijing planning to roll out? The first round began in mid-February, and experts suggest round two could include the deployment of China's shadow banking system—credit lines kept off the books of official banks. Fortune

Stocks up

The Chinese data, which was anticipated to some degree, has not caused too much of a dent in market optimism. The markets seem to be buoyed by news about potential COVID-19 treatments, and the rather contentious prospect of the U.S. reopening its economy sometime soon. The Hang Seng was up 1.6% and the Nikkei 225 up 3.2% this morning, while the Stoxx Europe 600 had risen around 2.5% at the time of writing. As is often the case these days, U.S. futures appear roughly aligned with what's happening in Europe. Wall Street Journal

Fake news

In an unprecedented move, Facebook will tell millions of users if they saw posts with coronavirus misinformation. The move—which has some observers asking why Facebook couldn't do this with other types of disinformation—follows the revelation by campaign group Avaaz that more than 40% of the coronavirus fake news on Facebook stayed there despite the company having been told the posts were false. Politico

EUnity

French President Emmanuel Macron has warned that the EU political project may be doomed, unless its members pull together in the face of the coronavirus crisis. The early stages of the crisis have not demonstrated much of that comradery, with an every-nation-for-itself mentality taking hold. But now, after the likes of China and Cuba started stepping into the void with medical supplies, doctors and nurses, the European Commission is in apologetic mode and pledging to do better. Fortune

AROUND THE WATER COOLER

Business support

While countries such as the U.S., the U.K. and Italy are struggling to get financial support to businesses quickly, Germany is not having such problems. Why? Because Germany already had the mechanisms in place—it used them during the global financial crisis, and it's using them again now, to great effect. Fortune

Venezuelan gasoline

Oil-rich Venezuela is running out of gas, to the extent that vegetables are rotting on farms and doctors can't get to work. The Venezuelan government has idled some of its oil fields, because it can't sell its crude thanks to sanctions and the plummet in global demand. Its refineries are crippled by a shortage of both spare parts and technicians—and Russia seems to have halted gasoline shipments to Venezuela, for now. Washington Post

Degrowth world

Are contractions in GDP necessarily a bad thing? Some economists think not, as Eamon Barrett writes here. He notes that current government policies such as wage support and universal basic income come straight out of the degrowth playbook, and quotes economist Giorgos Karris: "In a situation like the current crisis, we really need to have an answer for how to manage an economy that doesn’t produce more than it did the year before for two years or, even, longer." Fortune

.Org fiasco

Website addresses ending with .org denote nonprofit organizations, so there has been huge disquiet around the sale of the .org registry to a private equity firm, Ethos Capital. Now the sale is on hold (again) thanks to the intervention of California Attorney General Xavier Becerra, who wants to preserve "an Internet that serves everyone" and fears the sale would put "profits above the public interest." The Register

This edition of CEO Daily was edited by David Meyer.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
Starz is betting its future on the audience that made Outlander a hit
By Ellie AustinMarch 9, 2026
7 hours ago
NewslettersFortune Workplace Innovation
HR is supposed to design career paths. So why are its own so unclear?
By Ruth UmohMarch 9, 2026
10 hours ago
NewslettersFortune Crypto
There’s a strong case for AI and crypto—but you have to squint to see it
By Jeff John RobertsMarch 9, 2026
10 hours ago
In this photo illustration, the logo of US homestay marketplace company Airbnb Inc. is displayed on a smartphone in front of abstract background on computer screen.
NewslettersCFO Daily
How AI has transformed customer service at Airbnb
By Sheryl EstradaMarch 9, 2026
10 hours ago
C-SuiteNext to Lead
AI is making traditional CEO credentials less convincing
By Ruth UmohMarch 9, 2026
10 hours ago
NewslettersTerm Sheet
Robinhood wants everyone to be able to invest in hot startups like Databricks and Ramp, but how much risk will investors take on?
By Leo SchwartzMarch 9, 2026
11 hours ago

Most Popular

placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
3 days ago
placeholder alt text
Success
This AI founder who quit her 9-to-5 law job has a warning for anyone dreaming of doing the same: 'I'm working harder now than I ever did'
By Emma BurleighMarch 8, 2026
2 days ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
3 days ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
6 hours ago
placeholder alt text
Energy
'Nightmare scenario' looms as global markets head for the biggest oil output disruption in history, top energy guru warns
By Jason MaMarch 8, 2026
1 day ago
placeholder alt text
Energy
Forget the U.S. Navy. The best protection for ships traveling through the Strait of Hormuz may be claiming to be a 'Chinese' or 'Muslim' vessel
By Jason MaMarch 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.