• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
LifestyleIceland

Why This 100% Sustainable Icelandic Sea Salt Based on Historic Production Methods Is Becoming a Chef Favorite

By
Regan Stephens
Regan Stephens
Down Arrow Button Icon
By
Regan Stephens
Regan Stephens
Down Arrow Button Icon
January 4, 2020, 7:00 AM ET
Saltverk hand-harvested licorice sea salt
Saltverk hand-harvested licorice sea saltSaltverk

In the late 18th century—long before it became a top international travel destination best known for dramatic volcanic vistas, thundering waterfalls, and one Instagram-friendly Blue Lagoon—a Danish king pioneered salt production in Reykjanes, situated in Iceland’s remote Westfjords. The hand-harvested salt was used for preserving fish and meat for both consumption and trade.

But a few decades later, the practice ended. For the next two centuries, Iceland was left importing its salt. Until 2011, that is, when Björn Steinar Jónsson revived a centuries-old tradition of saltmaking in the country and founded Saltverk.

The native Icelander spent a decade in Copenhagen, where he studied and began his career in engineering. Jónsson had dreamed of returning to Iceland, though, and starting a company centered on sustainability. “The idea came about while discussing different options of utilizing the geothermal energy in Iceland to build a sustainable business based on the use of renewable energy,” he says. His time in Copenhagen coincided with the rise of the Nordic food movement—led by chef Rene Redzepi of the globally lauded restaurant Noma—and an appreciation for the city’s food scene inspired him to focus on salt.

Saltverk founder Björn Steinar Jónsson.
Saltverk

Only after researching a suitable place to set up the salt production did he learn that more than 200 years earlier, a salt production operation led by a Danish king was based in those remote Westfjords, “built on the very same foundations that our business is today,” Jónsson notes.

The combination of geothermal energy and pristine seawater was a draw for both Jónsson and his predecessor. In the centuries between, salt went from a distinctive, small-batch-made commodity exemplifying the location from which it came to a homogenized product that was largely the same on tables from middle America to Iceland and beyond.

In recent decades, though, there’s been a rediscovery. Discerning cooks and diners are paying closer attention to the ubiquitous seasoning, and they are embracing its reflection of place as much as they do on products such as wine and coffee beans.

In this faraway stretch of Iceland, surrounded by mountains and staggering natural beauty, the saltmaking process starts with one ingredient: water at 206 degrees Fahrenheit, sourced from hot geysers on the peninsula’s springs. It’s pumped into pans where it’s boiled until white crystals materialize on the surface, before becoming big and heavy and falling to the bottom. The salt is then hand-harvested, dried, and packaged. Jónsson and his team learned the process by researching historic techniques and using trial and error, and the resulting mineral-rich salt is clean, flaky little pyramids that embody the essence of the Nordic region.

As the process uses 100% geothermal energy—just like the Danish king in the 18th century—there’s zero carbon footprint in making the salt. Unlike the business 200 years ago, though, transporting the product does. To offset that, Saltverk is planting trees through a local fund. The eco-friendly ethos is integral to the business, Jónsson says: “It’s the foundation and reason why we started the company, and it derives from our personal values, so it means everything to us.”

Icelandic mussels seasoned with Saltverk sea salt.
Saltverk

Saltverk currently sells six different flavors, all of which are inspired by Iceland. “We wanted to take something that reflects our culture and natural surroundings,” notes the saltmaker. Arctic thyme, for example, is a volcanic flower that grows in the country during the summer. Other flavors include birch-smoked salt, seaweed, lava, and the classic flaky sea salt. Jónsson recommends using the latter for cooking, and all can be used to add vibrant flavor to dishes like vegetables, meat, and, in the case of the licorice—a beloved Nordic flavor—chocolate and other sweets.

Nine years after founding the company, Jónsson says they’re selling all the salt they can make, and some of the world’s most notable chefs are using it, including Noma’s head of fermentation, David Zilber; as well as Matt Orlando and Christian Puglisi, both formerly of Noma  and now helming Copenhagen’s BÆST and Amass, respectively. Richard Hart, a baker who spent time at San Francisco’s Tartine before returning to Denmark to open Hart Bageri, is also a fan. And Saltverk can be found in eateries like Dill, Iceland’s first Michelin-starred restaurant. After years of selling Saltverk in Iceland and Europe, the products recently became available to be shipped to the United States, offering more people a taste of Iceland. “You get a pure, sustainably made product that is hand-harvested and unique from harvest to harvest,” Jónsson says. “It isn’t perfect everyday in its form, but it’s always one of the best-tasting salts there is to find.”

More must-read stories from Fortune:

—The Philly bakery that makes Beyoncé’s birthday cakes
—Why Petit St. Vincent is the ultimate winter getaway this year
—The 2019 food trends we hope carry over to 2020
—This unique wine is the newest collector’s item in Asia 
—The best travel destinations for every season of 2020
Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Regan Stephens
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

Gabrielle Judge, a content creator known as “Ms. Anti Work"
SuccessWorkplace Innovation Summit
Founder of Ms. Anti Work says her ‘lazy girl job’ allowed her to only work a few hours a day—and she built her media company on the side
By Emma BurleighMay 22, 2026
3 hours ago
What is red light therapy?: Our experts break down the new wellness trend
HealthHealth
What is red light therapy?: Our experts break down the new wellness trend
By Katie MooreMay 21, 2026
14 hours ago
Stephen Colbert signs off after 11 years tonight. CBS cites finances, but the Late Show host blames Trump
Arts & EntertainmentStephen Colbert
Stephen Colbert signs off after 11 years tonight. CBS cites finances, but the Late Show host blames Trump
By Dave Lozo and Morning BrewMay 21, 2026
17 hours ago
Legion Recharge Creatine Review (2026): Expert Tested
HealthDietary Supplements
Legion Recharge Creatine Review (2026): Expert Tested
By Christina SnyderMay 21, 2026
20 hours ago
murdoch
Big TechMedia
James Murdoch vows ‘ambitious journalism and agenda-setting conversations’ as he takes over New York, Vox brands
By Jocelyn Noveck and The Associated PressMay 21, 2026
22 hours ago
Girl doing backflip into the ocean.
Travel & LeisureAir Travel
Your ‘flexible hot girl summer’ is going to cost you
By Catherina GioinoMay 21, 2026
1 day ago

Most Popular

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
19 hours ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
3 days ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
2 days ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.