The release of Goose Island’s Bourbon County Brand Stout every Black Friday has always been an event in the beer world. But the 2019 distribution will take things to a new level.
The release of Bourbon County Double Barrel Stout was always expected to be a hot commodity. The stout was aged in two different barrels—Elijah Craig 11 year and Elijah Craig 12 year—for twice as long as the normal Bourbon County offerings, which should result in a layered, deeper bourbon taste.
But instead of having fans stand in line on Black Friday, Goose Island has announced that it will instead use a lottery system to distribute the beers, which it says is the most limited variant it has bottled in the past five years.
Fans who are hoping to get a bottle of the beer can enter at www.gooseisland.com/doublebarrellottery. One entry per day is permitted and the winners will be selected on Friday, Nov. 22.
There is, of course, a catch.
Should you get one of the tickets, there’s only one pickup location. You’ll have to head to Goose Island’s Fulton Street Taproom in Chicago at a specific time between Nov. 29 and Dec. 14.
Proceeds from the bottle sales will go to support Erie House, a charity organization that empowers the local community, especially immigrants, through education and access to critical services and advocacy.
