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Donald Trump Jr.’s ‘Triggered’ Tops NYT Best Sellers, But How’s It Doing On Other Lists?

November 14, 2019, 7:00 PM UTC
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Donald Trump Jr., holds his new Book "Triggered: How the Left Thrives on Hate and Wants to Silence Us" at Barnes & Noble on 5th Avenue on November 5, 2019 in New York. (Photo by Angela Weiss / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
ANGELA WEISS—AFP via Getty Images

Donald Trump Jr. wasted no time bragging about his book Triggered topping the New York Times Best Sellers non-fiction list, but the book’s ranking on other influential lists isn’t quite as strong.

Triggered, as of Thursday morning, ranked fourth on Amazon’s bestseller list and is third on the site’s list of “Hot New Releases.” Meanwhile, it was all the way down at #44 in Barnes & Noble’s Top 100 list (bested by everything from Greta Thunberg’s No One Is Too Small to Make a Difference to Publication Manual of the American Psychological Association / Edition 7).

(Note: The Times list is based on sales the previous week, whereas Amazon and Barnes & Nobles use real time data.)

The book ranks sixth on Barnes & Noble’s “Current Affairs and Politics” bestseller list. USA Today ranks the book second on its list of bestsellers, although it is the best selling nonfiction title on the list. And Publisher’s Weekly latest list, published Thursday afternoon, ranks Triggered as the best selling nonfiction book through Nov. 9.

The New York Times ranking has stirred some debate online, as it was accompanied by a “dagger” at the end, indicating a bulk purchase. In its methodology, the Times writes, “Institutional, special interest, group or bulk purchases, if and when they are included, are at the discretion of The New York Times Best-Seller List Desk editors based on standards for inclusion that encompass proprietary vetting and audit protocols, corroborative reporting and other statistical determinations. When included, such bulk purchases appear with a dagger (†).”

Bulk orders aren’t uncommon in the book industry, though. The Times told Fortune that the dagger mark “regularly occur[s] on our hardcover nonfiction, advice and monthly business best-seller lists.”

Zeke Miller, White House correspondent for the Associated Press, had previously posted an email sent out by the Republican National Committee offering “hand-signed” copies of Trump Jr.‘s book to anyone who made a donation of $50 or more.

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