• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersTerm Sheet

Dog-Walking Startup Wag Is Seeking an Owner: Term Sheet

By
Polina Marinova
Polina Marinova
Down Arrow Button Icon
By
Polina Marinova
Polina Marinova
Down Arrow Button Icon
October 30, 2019, 10:00 AM ET

Wag, the dog-walking and pet-sitting startup, could sell itself to pet giant Petco, according to Recode. The two companies have reportedly held talks over the last few weeks about a potential deal.

Wag, which counts SoftBank as one of its largest investors, has had its share of struggles. It recently underwent a vast round of layoffs while also having to deal with issues around insufficient growth, financial underperformance, and even runaway dogs. According to this CNN investigation, the company’s woes became even more pronounced after SoftBank pumped a massive round of funding into the startup and its valuation soared to more than $600 million.

I recently spoke with Duncan Davidson, a general partner at early-stage venture capital firm Bullpen Capital and an investor in Wag, about SoftBank’s aggressive tactics. He dubbed them “the SoftBank Syndrome,” claiming the firm makes “founders and venture capitalists hostage to their money.”

“Our experience with SoftBank and their Wag investment has not been positive,” Davidson told Term Sheet. “I’d be reluctant to have them in one of our deals after that.” Davidson declined to divulge specific details of his experience on the record. SoftBank declined to comment.

Wag was originally looking to raise $100 million in its last private round, but that amount quickly jumped to $300 million once SoftBank expressed interest. Rover, its primary competitor, had also been in talks with SoftBank. But even without a SoftBank infusion, Rover has been gaining market share.

Wag’s lack of growth is yet another example of a struggling, beyond-well-funded company in the SoftBank Vision Fund portfolio. As CNN noted, Wag’s struggles since raising $300 million cast doubt on SoftBank’s ability to play kingmaker and declare winners in the market with its checkbook alone.

So what’s Wag to do? A deal with Petco would make sense as Wag needs the financial stability, while Petco needs help expanding its ecommerce arm. Whatever happens, the outcome carries a lot of weight not just for Wag, but also for its beleaguered investor. SoftBank must prove that its aggressive playbook works for the sake of its limited partners, its ecosystem of startups, and most importantly, for Masayoshi Son himself. 

VENTURE DEALS

- Ribbon, a New York-based startup that helps facilitate the homebuying process, raised $330 million in equity and debt funding. It includes a $30 million Series B round of funding led by Greylock, and a debt facility from Goldman Sachs that provides current financing capacity to $300 million upon closing.

- Faire, a San Francisco-based curated wholesale marketplace that connects independent retailers and makers, raised $150 million in Series D funding at a $1 billion valuation. Lightspeed Venture Partners and Founders Fund co-led the round, and were joined by investors including Forerunner Ventures, YC Continuity, and Khosla Ventures.

- Rokt, an Australia-based provider of e-commerce marketing technology, raised $48 million in funding. Investors include TDM Growth Partners.

- ElasticRun, an India-based virtual logistics network for the distribution of consumer products, raised $40 million in funding. Prosus Ventures (formerly Naspers Ventures) led the round, and was joined by investors including Avataar Ventures and Kalaari Capital.

- Curated, a San Francisco-based personalized online shopping platform, raised $27.5 million in Series A funding. Forerunner led the round.

- Fountain, a San Francisco-based recruiting platform for gig and hourly workers, raised $23 million in Series B funding. DCM led the round, and was joined by investors including 51job, Origin Ventures, and Uncork Capital.

- Duality Technologies, a Cambridge, Mass.-based provider of a secure collaboration platform for organizations, raised $16 million in Series A funding. Intel Capital led the round, and was joined by investors including Hearst Ventures and Team8.

- CoinList, a San Francisco-based company that connects investors to crypto projects, raised $10 million in funding. Polychain Capital led the round, and was joined by investors including Jack Dorsey.

- ALICE Technologies, a San Francisco-based AI-based simulation platform for construction, raised $8 million in Series A funding. Merus Capital led the round, and was joined by investors including Foundamental, Blackhorn Ventures and Lightspeed Venture Partners. 

- Oliver Space,  a home furnishing startup, raised $6.8 million in seed funding. Mayfield Fund led the round, and was joined by investors including Abstract Ventures. 

- Ruti, a Belmont, Calif.-based fashion brand, raised $6 million in Series A funding. Viola Ventures led the round.

- Fireflies.AI, a San Francisco based meeting transcription and collaboration tool, raised $4.6 million in seed funding. Canaan led the round, and was joined by F7 Ventures.

- Manime, a Los Angeles-based company making custom-fit gel nail adhesives, raised $2.6 million in seed funding. Canaan led the round, and was joined by investors including Trinity Ventures, Techstars and NFX.

- Searchable.ai, a San Francisco-based developer of a document search software, raised $2 million in seed funding. DefyPartners led the round.

- Silbo, Inc., a Raleigh, N.C.-based provider of a platform connecting sports officials and amateur sports leagues, raised $1.1 million in funding. Investors include IDEA Fund Partners and Dantes Investments. 

PRIVATE EQUITY DEALS

- Workforce Logiq, a portfolio company backed by The Carlyle Group, acquired ENGAGE Talent, a Charleston, S.C.-based predictive analytics software company that helps employers acquire and retain talent. Financial terms weren't disclosed. 

- Audeo Capital made an investment in Pillir, a Chandler, Ariz.-based based software platform. Financial terms weren't disclosed. 

- Anacapa Partners made an investment in Auronix, a Mexico City, Mexico-based communications platform provider. Financial terms weren't disclosed. 

OTHER DEALS

- Nestle SA (SWX: NESN) is weighing options including a sale for two Chinese units: Hsu Fu Chi, a local confectionery brand, and Yinlu, known for its ready-made Chinese porridge, according to Bloomberg. The company is seeking more than $1 billion for its controlling stakes in the two companies. Read more.

IPOs

- China Feihe Limited, a Beijing-based infant formula maker, relaunched its Hong Kong IPO that could raise up to $1.14 billion, Reuters reports, citing sources. Read more.

- I-Mab, a Chinese drug developer focused on autoimmune diseases, filed to raise up to $100 million in an IPO. It listed revenue of $7.8 million in 2018 and loss of $58.7 million. C-Bridge Capital and Hony Capital back the firm. It plans to list on the Nasdaq as “IMAB.” Read more.

- Phoenix Tree Holdings, a Beijing-based online marketplace for residential rentals, filed for an $100 million IPO. The firm posted revenue of $374.3 million and loss of $191.6 million in 2018. Tiger Global (20% pre-offering), Joy Capital (15.7%), CMC Capital Partners (9.4%), and Ant Financial (7.8%) back the firm. It plans to list on the NYSE as “DNK.” “Read more.”

EXITS

- The Carlyle Group (NASDAQ: CG) agreed to acquire The Hilb Group, a Richmond, Va.-based national insurance broker. Financial terms weren't disclosed. The seller was Abry Partners.

FIRMS + FUNDS

- Jungle Ventures, a Singapore-based venture capital firm, raised $240 million for its new fund.

PEOPLE

- Angus Davis joined Foundation Capital as a partner.

- Jack Welch joined Bridge Growth Partners as an executive partner. Previously, Welch was at McKinsey & Company.

IF YOU LIKE THIS EMAIL...

Share today’s Term Sheet with a friend.

Did someone share this with you?Sign up here. For previous editions, click here.

For even more, check out Data Sheet, Fortune's daily newsletter on the latest in tech news. Sign up here. 

About the Author
By Polina Marinova
See full bioRight Arrow Button Icon

Latest in Newsletters

Goldman Sachs' logo seen displayed on a smartphone with an AI chip and symbol in the background.
NewslettersCFO Daily
Goldman Sachs CFO on the company’s AI reboot, talent, and growth
By Sheryl EstradaDecember 10, 2025
1 hour ago
NewslettersCIO Intelligence
Inside tractor maker CNH’s push to bring more artificial intelligence to the farm
By John KellDecember 10, 2025
3 hours ago
NewslettersTerm Sheet
5 VCs sounds off on the AI question du jour
By Amanda GerutDecember 10, 2025
3 hours ago
Hillary Super at the 2025 Victoria's Secret Fashion Show held at Steiner Studios on October 15, 2025 in New York, New York.
NewslettersCEO Daily
Activist investors are disproportionately targeting female CEOs—and it’s costing corporate America dearly
By Phil WahbaDecember 10, 2025
4 hours ago
Databricks co-founder and CEO Ali Ghodsi (right) with Fortune editorial director Andrew Nusca at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
How Databricks could achieve a trillion-dollar valuation
By Andrew NuscaDecember 10, 2025
4 hours ago
A man and robot sitting opposite each other.
AIEye on AI
The problem with ‘human in the loop’ AI? Often, it’s the humans
By Jeremy KahnDecember 9, 2025
18 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
17 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
19 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Success
Even the man behind ChatGPT, OpenAI CEO Sam Altman, is worried about the ‘rate of change that’s happening in the world right now’ thanks to AI
By Preston ForeDecember 9, 2025
22 hours ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
24 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.