Hims & Hers Recruits Cleveland Clinic Vet Toby Cosgrove: Brainstorm Health

Hello and happy hump day, readers.

We had some breaking/exclusive news this morning on the digital health front: Dr. Toby Cosgrove, the former CEO of (and current adviser to) the renowned Cleveland Clinic, has joined the board of telemedicine startup Hims & Hers.

I spoke with Cosgrove and Hims & Hers chief Andrew Dudum ahead of the official announcement. The logic behind the pairing seems fairly clear—Cosgrove is a digital health evangelist with decades of experience in the provider and business sides of medicine, and Dudum is planning a significant expansion of his company’s virtual care services.

“I’d like to see them continue to expand their repertoire of services, we’ve had discussions on how you can do that,” Cosgrove tells Fortune. “Smoking cessation, weight reduction, etc.” He also wants to help the company develop relationships with (or, well, wrangle) regulators in Washington.

You can read my full writeup here.

Read on for the day’s news.

Sy Mukherjee, @the_sy_guy, sayak.mukherjee@fortune.com

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