• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsU.S. Politics

At Rio Rancho Rally, Trump Vows to Win New Mexico

By
Jordan Fabian
Jordan Fabian
,
Justin Sink
Justin Sink
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Jordan Fabian
Jordan Fabian
,
Justin Sink
Justin Sink
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 16, 2019, 9:24 PM ET

President Donald Trump vowed that he’ll win New Mexico in his 2020 re-election campaign, boasting at a campaign rally near Albuquerque on Monday that his policies had led to a boom for the state’s energy industry and generated a budget surplus.

“We will win the great state of New Mexico in 2020,” Trump declared.

The state produced about 246 million barrels of oil in 2018, according to the Albuquerque Journal. New Mexico Governor Michelle Lujan Grisham, a Democrat, signed a $7 billion budget earlier this year, according to the paper — the state’s largest ever, including about $1.4 billion that was directed to reserves.

“Revenues from energy production provide up to 25% of your state’s budget, generated a billion-dollar budget surplus in New Mexico,” Trump said. “Thank you very much, President Trump, thank you.”

But some Republicans concede Trump is unlikely to win the state. New Mexico has voted Republican only once in the last seven presidential elections — in 2004 — and the victor receives a mere five electoral college votes. That’s prompted questions about whether Trump’s visit, which must be paid for at least partly by his campaign, will take resources from swing states like Florida and Pennsylvania that the president will likely need in his column to win a second term.

‘A Stretch’

“I think New Mexico is going to be a stretch for him under the best of circumstances,” said Colin Reed, a Republican strategist who called New Mexico a blue state that has “gotten bluer.”

“There are other states that I think will be more competitive come the general election,” he added.

Making matters more difficult for Trump, roughly half of the people who live in New Mexico are Latino, a population that tends to vote Democratic. His crackdown on immigration — and on immigrants already living in the U.S. — may make him an even harder sell.

Several people wearing shirts that read “Latinos for Trump” were positioned in risers directly behind him at his rally. His campaign recently debuted a Latino outreach program with the slogan “Vamos to Victory.”

“We’ve got a lot of Hispanics,” Trump said. “We love our Hispanics. Get out and vote.’’

After speaking in the Albuquerque suburb of Rio Rancho, Trump will continue to California for two days of campaign fundraising. When Trump campaigned in Albuquerque in 2016, an event was marred by violence between his supporters and opponents.

Loss in 2016

The president lost the state by more than eight percentage points in his first election, and it’s unlikely to play a decisive role next year. Democrats are also favored to retain the state’s U.S. Senate seat, according to the nonpartisan Cook Political Report, with Representative Ben Ray Luján seeking to replace retiring Senator Tom Udall.

Even so, the visit underscores the Trump campaign’s ambitions to prevail in traditionally Democratic territory. The president tweeted Monday: “Big crowd expected in New Mexico tonight, where we will WIN.”

Republicans who cast doubt on his ability to carry New Mexico also said there’s no harm in a visit at this early stage of the campaign.

If he persists in trying to win the state, Trump could force Democrats to dedicate resources to a state they believe they have in their column, Reed said. Trump could even gain ground for the GOP if he attacks Democrats over the Green New Deal, he said. New Mexico is debating new restrictions on methane emissions Grisham has proposed as part of a plan to confront climate change.

“Under the Green New Deal that all goes away,” Trump said of the state’s oil industry. “The Democrats want to completely annihilate New Mexico’s economy.”

‘Vamos to Victory’

Trump campaign manager Brad Parscale and senior adviser Katrina Pierson plan to hold a “Vamos to Victory” roundtable event in Albuquerque on Tuesday, part of what the campaign has billed as a monthlong series of events celebrating Hispanic Heritage Month. More than 49% of the state’s residents identify themselves as Hispanic or Latino, according to U.S. Census data.

Bolstering the president’s standing among those voters may be a necessity for 2020. Two in three Latinos voted for Hillary Clinton in 2016, according to exit poll data, and Hispanic voters are expected to be the largest minority voter group — outpacing blacks for the first time in American history — in the upcoming elections, according to an analysis by the Pew Research Center.

Campaign officials say that the decision to target New Mexico and Hispanic voters was born out of internal data showing positive trends they believe Trump can capitalize on. They said his economic record, energy policies and hard-line stance on immigration has made him more popular with Latinos than public polling data would indicate.

“The Trump campaign fully expects the president to win again where he won in 2016 and add new states to his column,” said Erin Perrine, a campaign spokeswoman. “That means he will compete in states like New Mexico and have the luxury of the financial resources to do so.”

The campaign disputed the notion that the New Mexico rally might hurt efforts in other more competitive states. Instead, campaign officials said it presented an opportunity to leverage an early financial advantage over Democrats.

A sizable number of attendees at the president’s rally in El Paso, Texas, earlier this year traveled to the event from neighboring New Mexico, according to the official who requested anonymity to discuss internal data.

‘Testing the Water’

“This is the perfect time to be testing the water in states like New Mexico to see if they might end up being competitive come 2020,” said Andy Surabian, a Republican consultant and former Trump White House official. “It’s not like we’re a week away from the election. We’re more than a year out, and so there’s no harm at all in looking for ways to potentially expand the map.”

In addition to the president’s events in the state, campaign officials have been testing how to pitch voters there on the president’s policies.

Trump’s critics in New Mexico were also looking to seize on the visit, with protesters planning demonstrations and Democratic lawmakers, including Luján, planning their own rally.

More must-read stories from Fortune:

—145 CEOs call on Senate to support ‘common-sense gun laws’
—These are the 2020 senate races to watch
—Black women voters are key to the 2020 presidential race. Here’s who they support
—The U.K. government’s worst case Brexit scenario looks a lot like ‘Mad Max: Fury Road’
—Can Andrew Yang win in 2020? Inside his unorthodox campaign
Get up to speed on your morning commute with Fortune’s CEO Daily newsletter.

About the Authors
By Jordan Fabian
See full bioRight Arrow Button Icon
By Justin Sink
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
20 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
22 hours ago
placeholder alt text
Economy
Musk’s fantasy for a future where work is optional just got more real: U.K. minister calls for universal basic income to cushion AI-related job losses
By Sasha RogelbergFebruary 1, 2026
2 days ago

Latest in Politics

U.S. President Donald Trump speaks to reporters and members of the media at Mar-a-Lago on February 1, 2026 in Palm Beach, Florida.
Economynational debt
President Trump just missed a key legal deadline for his spending plans—stoking economists’ fears over the $38.5 trillion national debt
By Eleanor PringleFebruary 3, 2026
16 minutes ago
trump
CommentaryLeadership
What happened at Davos was a warning to CEOs: their companies are designed for a world that no longer exists
By Ram CharanFebruary 3, 2026
48 minutes ago
RetailFortune 500
In his day one message, Target’s new CEO ignored the the elephant in the room. People noticed.
By Phil WahbaFebruary 3, 2026
4 hours ago
Trump
EconomyTariffs and trade
Trump hails Modi breakthrough, cutting tariffs with India cutting back on Russian oil
By Josh Boak, Aamer Madhani, Rajesh Roy and The Associated PressFebruary 2, 2026
16 hours ago
Photo of Gavin Newsom
PoliticsTaxes
California Gov. Gavin Newsom doubles down on his criticism of the proposed billionaire wealth tax
By Jake AngeloFebruary 2, 2026
18 hours ago
Photo of Donald Trump
InnovationPolitics
It took the U.S. decades to respond to the 1970s energy shock with a strategic oil reserve, now it’s rerunning that playbook with rare earths
By Tristan BoveFebruary 2, 2026
18 hours ago