• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNintendo

Nintendo Sets Its Sights on Virtual Reality

By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
By
Lisa Marie Segarra
Lisa Marie Segarra
Down Arrow Button Icon
March 21, 2019, 9:00 PM ET

Nintendo is the latest player in virtual reality.

Earlier this month, the company announced its new Labo: VR Kit, cardboard that video game players can mold into game accessories, like a bird and camera among others, and then use them with Nintendo’s flagship Switch console.

The new Labo kit comes in two versions. The full kit, which costs $80, comes with software for nine games and activities, and the six Toy-Con builds, or cardboard accessories. Those accessories include a blaster that shoots lasers and fruit, a bird that players can fly around within games, and a “wind pedal” that produces a draft as players jump in games to make the experience seem more realistic.

The more limited kit, which costs $40, comes with the same software as the full kit, VR goggles, and a blaster. Two add-on packs for the Labo VR kit, which cost $20 each, give users of the introductory kit more Toy-Con builds.

Labo: VR kits, which ship on April 12, are among the least expensive bundles for VR gaming. In contrast, PlayStation VR bundles (the VR set and a game or two) cost over $200. However, PlayStation’s VR set is made of heavy plastic, not cardboard, and its tech specs are more advanced. But for younger players or families wanting to try VR for the first time, the new Labo kit may be appealing.

Earlier this week, Nintendo gave a demonstration of the Labo VR kit in New York City and highlighted it would do some things differently from its rivals. While many rival VR headsets strap to the head, users of Nintendo’s must hold their goggles up to their eyes; there’s no strap. In that way, play time is limited as users can only hold up the device for so long. People can also more easily share what they’re seeing with someone in the room, meaning players won’t have to disconnect from their environment when playing in VR.

In a big departure from competitors, Nintendo’s VR games feature a prompt that appears after a certain amount of time and suggests that users take a break. The prompts automatically come up.

The break reminders are partly a byproduct of the fact that children are the target users for Labo VR kits. Nintendo suggests that parents of children 6 and under block their use of VR.

In its video games, Nintendo often emphasizes communal playing, and with some of its biggest hits, like the Mario Party and Smash Brothers franchises, several people can play together in the same room. Switch is among the few consoles that come with two controllers rather than one.

Nintendo’s VR kit also includes Toy-Con garage, a feature from earlier releases that lets players create their own games or game levels. While those can’t be shared online, they can be played by others using the same console.

“Nintendo Labo is inherently designed to encourage imagination and creativity in people of all ages by blending real-world and virtual experiences,” Doug Bowser, Nintendo of America’s senior vice president of sales and marketing, said in a statement. “This new kit takes that concept a step further by layering in virtual reality to bring the Toy-Con creations to life and encourage family-friendly, pass-and-play experiences.”

About the Author
By Lisa Marie Segarra
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
3 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
3 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago

Latest in Tech

Aerial image of the first offshore wind farm in the U.S., off the coast of Rhode Island.
EnergyRenewables
Trump hates the way wind farms look. Too bad, America’s court system says
By Tristan BoveFebruary 3, 2026
41 minutes ago
Moltbook image.
AIChatbots
In Moltbook hysteria, former top Facebook researcher sees echoes of 2017 panic over bots building a ‘secret language’
By Jeremy KahnFebruary 3, 2026
2 hours ago
two men smile in front of the camera
CryptoCryptocurrency
Kairos, which is building a cross-platform tool for prediction markets traders, raises $2.5 million from a16z crypto
By Carlos GarciaFebruary 3, 2026
5 hours ago
Cryptostablecoins
Famed startup incubator Y Combinator will let founders receive funds in stablecoins
By Ben WeissFebruary 3, 2026
5 hours ago
davos
CommentaryCareers
While elites debate geopolitics, Americans are rethinking college in the search for economic mobility
By Ed MitzenFebruary 3, 2026
6 hours ago
d'amaro
C-SuiteDisney
Disney names parks chief Josh D’Amaro as next CEO
By Nick LichtenbergFebruary 3, 2026
6 hours ago