• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthBrainstorm Health

Brainstorm Health: Nature Vs Nurture, Outcome Health Rebrand, Drug Pricing Investigation

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
January 14, 2019, 6:15 PM ET

Happy Monday, readers!

The “nature vs nurture” debate is one that’s dominated the field of genetics and population health for decades. In the past month alone, controversy re-ignited over DNA pioneer Dr. James Watson’s heavily criticized (and, by the overwhelming share of the scientific community, rejected) comments on how race can determine intelligence.

But genetics undeniably make a difference when it comes to disease—especially among young people, according to a massive new study published in the journal Nature Genetics.

Harvard Medical School and the University of Queensland in Australia researchers conducted the study using a gigantic database of twins’ health records. Since twins have largely overlapping genetics, they served as an elegant population to assess the effect of DNA versus divergent sociopolitical, environmental, and lifestyle factors.

So, what did they find? Environment likely still edges out genetics when it comes to discrepancies between siblings who have been hit by a disease in young adulthood—about 40% of these differences derive from genes, while most of the other differences derive from one’s environment, according to the researchers.

Not all diseases are created equal when it comes to these differences, though. Cognitive disabilities and eye diseases are the most likely gene-driven maladies, whereas “lifestyle” factors largely shape the contours of both infectious diseases and conditions like obesity.

Read on for the day’s news.

Sy Mukherjee
@the_sy_guy
sayak.mukherjee@fortune.com

DIGITAL HEALTH

Outcome Health's rebrand. Outcome Health, the digital health-focused advertiser, hasn't exactly had the most chipper few years. The tech startup was accused of obfuscating and manipulating metrics data to clients, leading to lawsuits and an executive shakeup. But the company's top brass asserted that the firm has changed during the recent Consumer Electronics Show (CES) conference in Las Vegas. Former Twitter executive and current Outcome COO said, "I’ve taken the view, the company and as a whole and the leadership team and everyone, that it’s a good thing, not just for Outcome Health, but for the whole industry. Transparency, there’s nothing like it, and what we are doing in terms of measurement and metrics and things." (MobiHealthNews)

INDICATIONS

Elijah Cummings launches drug pricing investigation. House Oversight Committee chairman Rep. Elijah Cummings, a longstanding critic of high drug prices, has sent a dozen major drug makers letters seeking detailed information on their pricing and marketing practices. The companies include the likes of Pfizer, Amgen, Celgene, AbbVie, Johnson & Johnson, Novartis, and others whose products are expensive under the Medicare Part D prescription drug program. Cummings and other Democrats in the House and Senate recently introduced legislation aimed at curbing high drug prices through a number of tactics vehemently opposed by the industry, including direct Medicare price negotiations.

THE BIG PICTURE

Death by opioid supplants death by car accident. A new report from the National Safety Council finds that, for the first time, Americans are more likely to die of an accidental opioid overdose than they are in a car accident. Odds of dying from an opioid overdose? 1 in 96, according to the study. Car accident? 1 in 103. (CBS News)

REQUIRED READING

The Real Cost of Cheap Groceries, by Beth Kowitt & Dan Winters

Why the Government Shutdown Is Increasing Fire Risks in California, by Natasha Bach

The Fortune 500 Just Lost Its First and Only Latina CEO, by Claire Zillman

Citi CEO: Let's Not Talk Ourselves Into a Recession, by Rey Mashayekhi

Produced by Sy Mukherjee
@the_sy_guy
sayak.mukherjee@fortune.com

Find past coverage. Sign up for other Fortune newsletters.
About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Huel Shake Review (2026): Expert Approved
HealthDietary Supplements
Huel Shake Review (2026): Expert Approved
By Emily PharesApril 17, 2026
5 hours ago
The 5 Best Biotin Supplements of 2026: Tested and Approved
HealthDietary Supplements
The 5 Best Biotin Supplements of 2026: Tested and Approved
By Emily PharesApril 17, 2026
10 hours ago
Ivan Espinosa, chief executive officer of Nissan Motor Co
Successwork-life balance
The CEO of $8.5 billion Japanese car giant Nissan plays the drums in a band and hits the tennis courts to destress from the top job
By Emma BurleighApril 16, 2026
1 day ago
wyle
CommentaryHealth
‘The Pitt’ reveals why healthcare desperately needs a new front door
By Jeremy MorganApril 16, 2026
1 day ago
walt
Healthcyber
As a small business owner, I never expected to pay $100,000 protecting my business from ransomware
By Walter RowenApril 16, 2026
2 days ago
health
CommentaryHealth Care Service
Two physicians on ending the waiting-room era: bring care home
By Benjamin Kornitzer and Bill FristApril 16, 2026
2 days ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
15 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Uncategorized
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.