• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Techcensorship

Google CEO Sundar Pichai Finally Opens Up About That Censored Search Service For China

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
October 16, 2018, 4:37 AM ET

Google has finally publicly discussed the existence of Project Dragonfly—a censored search engine that may be rolled out for the Chinese market.

The project’s existence was previously disclosed through leaks that sparked a firestorm inside and outside the company, with employees outraged at the ethical implications—Google (GOOGL) pulled out of China in 2010, largely due to censorship requirements—and the Trump White House urging the company to kill the scheme.

Google’s chief privacy officer, Keith Enright, confirmed Dragonfly’s existence under questioning by the Senate Commerce Committee last month, but did not give any details. Google Search chief Ben Gomes also told the BBC at the time: “Right now all we’ve done is some exploration, but since we don’t have any plans to launch something there’s nothing much I can say about it.”

However, Google CEO Sundar Pichai discussed Dragonfly Monday while onstage at the Wired 25 Summit. “It turns out we’ll be able to serve well over 99% of the queries,” he enthused.

The search app would essentially enforce the restrictions laid down under China’s “Great Firewall” censorship mechanism, which means the censorship of information relating to human rights and sex, among other things, as well as publications ranging from the BBC to the New York Times.

Like Gomes, Pichai said Dragonfly was an exploratory internal project. “We wanted to learn what it would look like if Google were in China,” the CEO said, according to CNN. “So that’s what we built internally. If Google were to operate in China, what would it look like?”

According to a report last week from The Intercept—the publication that originally broke the Dragonfly news—Gomes told employees in July that the company’s intention was to have a product that could be “brought off the shelf and quickly deployed” once the Chinese authorities gave it the green light.

Pichai said Monday that, if it was back in operation in China, Google would be able to give users there better information than they can currently get on subjects such as cancer. “Today people either get fake cancer treatments or they actually get useful information,” he said.

The Google chief also addressed the issue of Project Maven, which saw the company provide video-analysis “AI” technology to the Pentagon, for the processing of drone footage. Some Google employees resigned over that contract, and the outcry apparently led the company to decide not to renew the deal. It subsequently also passed on another Pentagon contract, involving the provision of cloud services.

According to Pichai, these decisions were not the result of employee pressure. “Throughout Google’s history, we’ve given our employees a lot of voice and say,” he said. “But we don’t we don’t run the company by holding referendums.” However, he acknowledged that there had been “debate within the AI community around how you perceive our work in this area.”

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sony
InnovationRobots
Meet ‘Ace,’ the paddle-wielding robot who just beat humans at ping pong in AI breakthrough
By Matt O'Brien and The Associated PressApril 22, 2026
5 hours ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AITech
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
6 hours ago
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
Retailinvestments
David’s Bridal exec has a warning for every CEO obsessed with AI’s return-on-investment
By Alex Vuocolo and Retail BrewApril 22, 2026
6 hours ago
frank
CommentaryVisa
Visa CMO: AI agents are your new customers — here’s how to sell to them
By Frank Cooper IIIApril 22, 2026
6 hours ago
President Donald Trump
AITariffs
The AI boom is single-handedly carrying the U.S. import market—and adding $200 billion to the trade deficit, Fed study finds
By Tristan BoveApril 22, 2026
8 hours ago
shlomit
Commentarycyber
The Mythos meeting focused on the wrong AI risk to banks. Here’s the one nobody is talking about
By Shlomit WagmanApril 22, 2026
9 hours ago

Most Popular

The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Real Estate
The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
By Sydney LakeApril 21, 2026
1 day ago
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
Economy
‘Something sinister’: What we know about the FBI probe into dead and missing scientists linked to space and military industries
By Jim EdwardsApril 22, 2026
15 hours ago
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
Politics
'Something sinister could be happening': FBI looks into dead or missing nuclear and space defense scientists tied to NASA, Blue Origin, and SpaceX
By Catherina GioinoApril 21, 2026
1 day ago
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
C-Suite
John Ternus, the man stepping into Tim Cook and Steve Jobs' shoes, is a 25-year Apple veteran with zero LinkedIn posts
By Kelvin Chan and The Associated PressApril 21, 2026
1 day ago
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
Law
$166 billion in tariff refunds just became available, but small businesses may already be at a disadvantage
By Sasha RogelbergApril 20, 2026
2 days ago
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
Success
Jeff Bezos once gave Eva Longoria and the admiral behind Osama bin Laden's capture $100 million—but she says you don't need wealth to give back
By Orianna Rosa RoyleApril 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.