• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

How Social Media Can Help (Or Hurt) During a Hurricane

By
Carson Kessler
Carson Kessler
Down Arrow Button Icon
By
Carson Kessler
Carson Kessler
Down Arrow Button Icon
September 14, 2018, 1:39 PM ET
Add Fortune on Google for similar content.

In the wake of Hurricane Florence, retweets, livestreams, hashtags have quickly become part of the emergency disaster kit, alongside flashlights, bottled water, and batteries.

Social media has become a pivotal tool for people to monitor the storm, stay updated on evacuations, and to contact family and authorities. During Hurricane Harvey in 2011, flood victims ignited rescue efforts by contacting emergency workers via Twitter, Facebook, and NextDoor.

However, when fear and uncertainty are rampant, Facebook and Twitter feeds can become inundated with misinformation and dangerous hoaxes. People tend to check social media more frequently during breaking news events, and it becomes even easier for manipulated weather projections and deceptive survival tips to go viral.

To avoid this, make sure to get weather updates from the National Hurricane Center and the National Weather Service accounts. For those seeking updated forecasts, both of these weather accounts should be your go-to.

9/14 11 AM EDT: Here are the Key Messages for #Hurricane #Florence. The life-threatening inland flood hazard will continue for days, even after it is no longer a tropical storm. https://t.co/tW4KeGdBFb pic.twitter.com/gUTmrlB7jZ

— National Hurricane Center (@NHC_Atlantic) September 14, 2018

The National Hurricane Center, a division of the National Weather Service, publishes real time updates and projection models both online and on social media outlets. The NWS is also a credible source for up-to-date maps and evacuation alerts.

In addition to areas being pounded by Florence, areas of south Texas are seeing a threat for flash flooding today. Please make the right choice when you encounter water over the road. #TurnAroundDontDrown.
You have people counting on you to make the right decision. pic.twitter.com/SK1LKzj4hD

— National Weather Service (@NWS) September 14, 2018

Although hashtags can be a useful way to stay up-to-date with the latest trends, verified accounts are a safer bet. Hashtags like #hurricaneflorence and #florence2018 are often crowded with armchair observations from voyeuristic users thousands of miles from the storm—few of which are helpful in the dissemination of emergency information to those in the wake of the storm. Instead of following a hashtag, follow a variety of local news outlets and verified government agencies.

Also, be wary of retweets on Twitter, and to avoid furthering the spread of misinformation, be careful of what you retweet. Be sure to vet the information you’re about to share—or simply rely only on verified primary sources for any retweets.

Please share this safety info for #Florence:
🔹If trapped in a building, go to the highest floor.
🔹Do not climb into a closed attic; you may get trapped by rising floodwater.
🔹Get on the roof only if necessary.

🚨Call 9-1-1 for emergencies.🚨 pic.twitter.com/Hna2aGpmMP

— FEMA (@fema) September 14, 2018

Rumors can fly at the touch of a button, so the Federal Emergency Management Agency (FEMA) has created the Hurricane Florence Rumor Control page to dispel any false information being shared on social media.

The Washington Post has also been vigorously updating its tally on online hoaxes as the storm progresses. If you are unsure about the validity of an image, use a reverse image search.

Believe it or not, this is a shark on the freeway in Wrightsville Beach, North Carolina. #HurricaneFlorence #FlorenceHurricane2018 pic.twitter.com/pc5JCNYM6r

— Derek (@derek_mafs) September 14, 2018

In 2017, Jason Michael McCann tweeted out a bogus photo of a shark swimming down the freeway in Houston, Texas during Hurricane Harvey. The post was retweeted more than 80,000 times—and one year later he’s done it again (with more than 1,000 retweets).

This is an easy trick to quell any hesitations you might have about a possibly altered image. Chrome users can quickly debunk any viral image by right-clicking the photo and selecting “Search Google for Image.” Google will show where the image has been published.

About the Author
By Carson Kessler
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Top CD rates from major banks on July 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on July 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJuly 21, 2026
27 minutes ago
Current price of Bitcoin for July 21, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 21, 2026
By Joseph HostetlerJuly 21, 2026
40 minutes ago
Current price of Ethereum for July 21, 2026
Personal FinanceEthereum
Current price of Ethereum for July 21, 2026
By Joseph HostetlerJuly 21, 2026
40 minutes ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co.
Economynational debt
Jamie Dimon won’t put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
47 minutes ago
Current price of oil as of July 21, 2026
Personal FinanceOil
Current price of oil as of July 21, 2026
By Joseph HostetlerJuly 21, 2026
51 minutes ago
Current price of silver as of Tuesday, July 21, 2026
Personal Financesilver
Current price of silver as of Tuesday, July 21, 2026
By Joseph HostetlerJuly 21, 2026
55 minutes ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
18 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
22 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.