• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Here Are Apple’s New iPhone XS and iPhone XS Max

By
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Down Arrow Button Icon
September 12, 2018, 1:54 PM ET

After a big Apple Watch Series 4 debut at its show on September 12, Apple turned its attention to new iPhones.

First up, Apple discussed iPhone XS, which comes with a gold finish on the front and on the glass. The screen covers the handset’s face like the last model and comes with the same notch you’d find in last year’s iPhone X. The iPhone XS is available in gold, silver, and space gray, and can be dipped in water at up to six feet for 30 minutes and should be just fine, according to Apple.

Apple unveiled a new Super Retina display in the iPhone XS that comes with 2.7 million pixels and 458 pixels per inch. It’s the highest-quality display Apple has ever released. It also supports high dynamic range (HDR) and comes with Dolby Vision support.

If you want something a bit bigger, you can opt for the iPhone XS Max, which comes with a 6.5-inch Super Retina display. It has 3.3 million pixels and 458 pixels per inch. It’s the same size as the iPhone 8 Plus, but its display is an inch larger than the 5.5-inch screen you’d find in the iPhone 8 Plus. Still, if you’re not fond of the notch, you’ll find it in the iPhone XS Max.

On the sound side, Apple has added stereo sound with a wider stereo sound to improve audio.

Apple’s Face ID facial scanner is still available in the iPhones to authenticate you and give you access to the handset’s software. However, this time around, Apple has boosted Face ID’s performance to make it more quickly see your face.

The A12 Bionic chip is inside the iPhone XS and iPhone XS Max. The chip is the first in the smartphone market to run on a 7nm process, which makes it smaller and more powerful than its predecessor. It has a six-core CPU and a four-core GPU. That ultimately translates to improved performance and battery-efficiency than the previous model.

Apple spent considerable time touting the A12 Bionic, saying that the technology should improve Siri performance, augmented reality apps, and more. The company also said that games should be more sophisticated and invited Bethesda Games on the stage to discuss the new title Elder Scrolls: Blades.

Both iPhones have improved cameras that come with 12-megapixel wide-angle cameras and a 12-megapixel telephoto lens. On the front, there’s a 7-megapixel sensor that can add more depth when you take selfies. An improved image processor and other features should improve the photos you can take from the iPhone XS beyond just what you’d get with the better components, according to Apple.

The iPhone XS will offer 30 minutes more battery life than the iPhone X. Since it’s larger the iPhone XS Max has a larger battery that can deliver up to one-and-a-half hours more in battery life.

The new iPhones will also ship with dual-SIM capability, so you can have two phone numbers on the device. When you’re using the iPhone XS or iPhone XS Max, you can make or receive calls with either number.

Apple’s new iPhone XS and XS Max will be available for pre-order on Friday, September 14 and will hit store shelves on September 21. The iPhone XS will start at $999 with 64GB of storage. It also comes with 256GB and 512GB of storage. The iPhone XS Max will start at $1,099 for 64GB of storage and will also have 256GB and 512GB.

Apple is keeping the iPhone 7 and iPhone 8, which will start at $449 and $599, respectively.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

EnergyAlternative energy
Solar power and battery storage are booming despite Trump policy whiplash as clean energy meets soaring data center demand
By Jennifer McDermott and The Associated PressDecember 21, 2025
33 minutes ago
PoliticsOil
U.S. pursues another tanker skirting Venezuela sanctions as GOP senator calls seizures a ‘provocation and a prelude to war’
By Aamer Madhani and The Associated PressDecember 21, 2025
50 minutes ago
LawJeffrey Epstein
Deputy AG Todd Blanche says Ghislaine Maxwell was transferred to a minimum-security prison because of ‘numerous threats against her life’
By Aamer Madhani, Adriana Gomez Licon and The Associated PressDecember 21, 2025
1 hour ago
Arts & EntertainmentMovies
James Cameron’s third ‘Avatar’ movie has big opening, but the weeks that follow could determine if parts 4 and 5 are ever made
By Jake Coyle and The Associated PressDecember 21, 2025
2 hours ago
Epstein abuse survivor Lisa Phillips speaks during a news conference with lawmakers.
LawJeffrey Epstein
DOJ official says ‘victims rights groups’ behind removal of Trump photo in Epstein files, yet doesn’t believe victims were shown as image returns
By Eva RoytburgDecember 21, 2025
2 hours ago
PoliticsRepublican Party
Turning Point USA gathering reveals more peril than promise for any Trump successor after Erika Kirk backs JD Vance for president in 2028
By Jonathan J. Cooper, Sejal Govindarao and The Associated PressDecember 21, 2025
2 hours ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
13 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
23 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
9 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
2 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
1 day ago
placeholder alt text
Success
Multimillionaire musician Will.i.am says work-life balance is for people 'working on someone else’s dream'—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
6 hours ago