Wireless Speaker Maker Sonos Files for IPO

July 6, 2018, 2:18 PM UTC

Wireless speaker maker Sonos Inc. filed for a U.S. initial public offering.

The Santa Barbara, California-based company filed with an offering size of $100 million, a placeholder amount used to calculate fees that is likely to change. It plans to list on the Nasdaq Global Select Market under the symbol SONO, according to a regulatory filing Friday.

Sonos, a pioneer in the market for internet-connected speakers, is targeting a valuation of $2.5 billion to $3 billion in the IPO, said people familiar with the matter in April, who asked not to be identified because the plans are private.

While the industry around wireless speakers is booming, competition has increased since Sonos introduced its first home-audio system in 2005. The company cites an “extremely competitive and rapidly evolving” market among risk factors in its IPO, naming Bang & Olufsen A/S, Bose Corp. and Samsung Electronics Co. among its main rivals, alongside newer entrants Amazon.com Inc., Apple Inc. and Alphabet Inc.’s Google.

Sonos posted a net loss of $14.2 million on revenue of $992.5 million for fiscal 2017, down from a net loss of $38.2 million on $901.3 million of revenue in the previous financial year, the filing shows.

Morgan Stanley, Goldman Sachs Group Inc. and Allen & Co. are working on the listing.