• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthBrainstorm Health

Brainstorm Health: Common Cold Drug, WHO and Trans Fat, Azar and Drug Pricing

By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
By
Sy Mukherjee
Sy Mukherjee
Down Arrow Button Icon
May 14, 2018, 4:15 PM ET

Happy Monday, readers! This is Sy.

The common cold is so engrained into everyday life that it’s easy to forget just how, well, “common” it really is. American adults suffer an average of two to three colds per year and children catch even more, according to the Centers for Disease Control (CDC).

There are plenty of medications out there to treat annoying cold symptoms—but killing the viruses that cause it in the first place is a trickier feat. But researchers may have identified a compound that can stop some of the most common cold viruses, the rhinovirus, in its tracks, according to a new report published in the journal Nature.

To be clear: The scientists’ work is early-stage. But the mechanism it uses to tackle colds is striking. Developed at the Imperial College London, the molecule targets a protein in human cells that cold viruses use in order to replicate and conquer. By targeting this specific pathway, the compound could theoretically be used to thwart most viruses (and since it focuses on human proteins, it may not cause the virus to mutate its way away from danger).

An effective common cold cure would be significant not just as a mass market health need, but in treating more vulnerable people.

“The common cold is an inconvenience for most of us, but can cause serious complications in people with conditions like asthma and [chronic lung disease],” said lead researcher Ed Tate in a statement. “A drug like this could be extremely beneficial if given early in infection, and we are working on making a version that could be inhaled, so that it gets to the lungs quickly.”

But first things first: Proving that the current petri dish tech can be safe and effective in humans.

Read on for the day’s news.

Sy Mukherjee
@the_sy_guy
sayak.mukherjee@fortune.com

DIGITAL HEALTH

Clover Health gets into the in-home genomic testing biz. Senior-focused health care startup Clover is getting into the genetic testing business—for free. The company is integrating genomic tests into its in-home primary care program at no cost (and on a voluntary basis). The goal? Better personalizing drug regimens for medically needy and vulnerable patients. (Healthcare Dive)

INDICATIONS

Medicare and drug price negotiations. Health and Human Services (HHS) Secretary Alex Azar on Monday answered a few more questions about the drug pricing proposal President Trump unveiled last Friday (you can read my initial writeup of Trump's speech and the gigantic ensuing yawn by health stock investors here). Azar did make some remarks that might startle the drug industry—including by pushing back on the oft-repeated big pharma talking point that lower prices automatically equates to less medical innovation. But he also argued strongly against the possibility that direct Medicare drug price negotiations would lower costs, arguing the only avenue for such a program to work would lead to undesirable care rationing. Still, drug makers will not be pleased with the administration's plan to look into more negotiating power for pricey drugs under Medicare Part B, which are treatments that are administered by health care providers in a hospital setting. (Reuters)

THE BIG PICTURE

WHO throws down the gauntlet on trans fat. The World Health Organization (WHO) is ringing the death knell for trans fats across to the globe with an ambitious new plan dubbed REPLACE. WHO Director-General Dr. Tedros Adhanom Ghebreyesus wants governments worldwide to ban trans fats by 2023 (a move that the U.S. FDA made after decades of lobbying battles between public health experts and big food makers). (Fortune)

REQUIRED READING

Elon Musk Is Restructuring Management at Tesla, by Kirsten Korosec

How Smart Watches May Finally Become As Useful as Traditional Watches, by Aaron Pressman

Hangover Pill Shows Promise in Lab Tests, by Chris Morris

The World's First Trade Finance Transaction on the Blockchain Involves Soybeans, by Polina Marinova

Produced by Sy Mukherjee
@the_sy_guy
sayak.mukherjee@fortune.com

Find past coverage. Sign up for other Fortune newsletters.
About the Author
By Sy Mukherjee
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Lists Calendar
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

The man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’
HealthFood and drink
The man who helped put meat at the top of RFK Jr.’s new food pyramid is Steak ’n Shake’s new ‘Chief MAHA Officer’
By Catherina GioinoApril 23, 2026
10 hours ago
ken
Commentary250 Years of Innovation
The longevity revolution is here. Our systems still think we die at 65
By Ken DychtwaldApril 23, 2026
11 hours ago
cdc
PoliticsCDC
CDC blocks release of study on COVID vaccine effectiveness
By Mike Stobbe and The Associated PressApril 23, 2026
14 hours ago
Sad nurse sitting on stairs reading bad news on mobile phone
Economygig economy
The tech industry is applying an Uber-style ‘gigification’ model to nursing. It means no workers’ comp, AI managers, and ‘surveillance wages’
By Tristan BoveApril 23, 2026
14 hours ago
Ritual Protein Review (2026): Expert Tested and Approved
HealthDietary Supplements
Ritual Protein Review (2026): Expert Tested and Approved
By Christina SnyderApril 22, 2026
1 day ago
Billionaire Michael Dell started his company in his University of Texas dorm room. Now, he’s betting on AI with a $750 million gift
HealthMichael Dell
Billionaire Michael Dell started his company in his University of Texas dorm room. Now, he’s betting on AI with a $750 million gift
By Sydney LakeApril 22, 2026
2 days ago

Most Popular

When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
Economy
When interest on national debt overtook military spending, it triggered a limit where the U.S. may ‘cease to be a great power,’ warns Hoover historian
By Eleanor PringleApril 23, 2026
20 hours ago
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
Success
Despite nearing their 60s, nearly four in 10 Americans heading towards the end of their careers don’t even have a retirement account
By Emma BurleighApril 23, 2026
16 hours ago
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
Environment
Officials will flush 50,000 toilets to flood a Utah lake in order to generate electricity
By Mead Gruver, Dorany Pineda and The Associated PressApril 22, 2026
1 day ago
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
AI
Cursor’s 25-year-old CEO is a former Google intern who just inked a $60 billion deal with SpaceX
By Marco Quiroz-GutierrezApril 22, 2026
1 day ago
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
Success
Craving work-life balance is a huge red flag, says Fortune 500 Europe CEO—and like Barack Obama, he happily works through weekends
By Orianna Rosa RoyleApril 22, 2026
2 days ago
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
Economy
The Iran war is pushing Southeast Asia to debate the once unthinkable: Whether ships will need to pay to transit the Strait of Malacca
By Angelica AngApril 23, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.