• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

1

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’

2

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

3

The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families

Goodbye to the Ford Taurus, the Chariot of my Childhood

By
Sarah Gray
Sarah Gray
Down Arrow Button Icon
By
Sarah Gray
Sarah Gray
Down Arrow Button Icon
April 26, 2018, 7:17 PM ET
Add Fortune on Google for similar content.

The venerable, family, four-door Ford Taurus is joining a list of sedans that Ford plans to phase out.

On Wednesday, the automaker said it would discontinue most its sedans in North America over the next two years.

“Fiesta and Taurus could be eliminated from Ford’s offerings as early as next year, but the Fusion could remain in the company’s lineup for several more years,” according to The Washington Post.

The Ford Taurus, introduced in 1986, was the best-selling car in the United States from 1992 to 1996. In 1997, after five years at the top, the Toyota Camry and Honda Accord bumped the Taurus down to third, according to the New York Times.

My father and I counted at least five Ford Taurus (including several Taurus station wagons) as having cycled through our family while I was growing up—overlapping some of the car’s peak years—including my first car. “They were workhorse cars,” my dad said, noting their large trunks and decent mileage. He gave up sports cars after having kids, and described the Taurus as “reliable” and “child-proof.”

I grew up in the back seat of a Taurus, eventually shifting to the driver’s seat. As a child, I loved the Taurus station wagon, affectionately called the “dragon wagon.” My driving experience with my mom’s hand-me-down white Taurus is, of course, inseparable from the exhilaration of having my own set of wheels. The car reliably got me to wherever my teenage whims took me (mostly school and ballet class).

The Taurus has had multiple generations of design—including the third version in 1996 that was ridiculed for its oval shape. And in 2006, the Taurus was briefly discontinued, but then revived as a Ford Five Hundred. The Taurus name returned shortly after.

But now the car has come to the end of the road.

CEO Jim Hackett is following some of the playbook of Fiat-Chrysler CEO Sergio Marchionne, who killed off some Dodge and Chrysler sedans.

“We’re going to feed the healthy part of our business and deal decisively with areas that destroy value,” Hackett said during a Wednesday earnings call with analysts, according to Bloomberg.

“[B]y 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles,” Ford said in a statement on Wednesday. “Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America.”

Ford said it would refocus its car making efforts on “the best-selling Mustang and the all-new Focus Active crossover coming out next year,” the company said. It will also continue to produce sport utility vehicles and trucks.

Ford sold 33,000 Taurus in the U.S. in 2017, excluding a version of the Taurus sold as a Ford Police Interceptor Sedan (with both models combined, it sold 41,000). In 1999, Ford sold 115,000 of the model, although it’s unclear whether those numbers are combined with Police Interceptor sales.

By comparison, in 2017, Ford sold 238,000 Ford Explorers.

My family still drives Ford cars—my mom a Fusion, my sister a C-Max. Though I understand the market forces pushing Ford away from sedans, it’s a shame to see the reliable car of my childhood come to an end.

About the Author
By Sarah Gray
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Both U.S. and Chinese AI firms are setting up shop in Singapore. Can the country become Asia’s neutral AI hub?
AsiaSingapore
Both U.S. and Chinese AI firms are setting up shop in Singapore. Can the country become Asia’s neutral AI hub?
By Angelica AngJune 19, 2026
6 hours ago
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
MPWSports
Exclusive: Azzi Fudd joins Project B, the international league chasing a billion-dollar opportunity in global basketball
By Emma HinchliffeJune 19, 2026
13 hours ago
The Best Folding Treadmills of 2026: Expert Tested
HealthDietary Supplements
The Best Folding Treadmills of 2026: Expert Tested
By Christina SnyderJune 19, 2026
14 hours ago
g
CommentaryVenture Capital
I watched enterprises buy AI that solved the wrong problem. So I left Dell and built a startup to fix it
By Ganesh PadmanabhanJune 19, 2026
14 hours ago
The highest-paid hospital CEO made $43 million last year all while Americans hold $220 billion in medical debt
HealthCEO salaries and executive compensation
The highest-paid hospital CEO made $43 million last year all while Americans hold $220 billion in medical debt
By Cassie McGrath and Healthcare BrewJune 19, 2026
14 hours ago
Sam Altman looks down and to the side, frowning.
AIOpenAI
Sam Altman was ‘0%’ excited to be a CEO of a public company—but OpenAI is taking steps to compete in the AI IPO blitz anyway
By Sasha RogelbergJune 19, 2026
15 hours ago

Most Popular

Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
Success
Anne Hathaway says she was spammed with ChatGPT-written thank you notes after hiring for a recent role: ‘Nobody on that list gets that job’
By Orianna Rosa RoyleJune 18, 2026
2 days ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeJune 19, 2026
15 hours ago
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
Economy
The affordability crisis is so bad that, for the first time ever, both mom and dad are working full-time in most American families
By Jacqueline MunisJune 17, 2026
2 days ago
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
Success
Microsoft boss Steve Ballmer publicly dismissed Chrome as a 'rounding error'—but Google’s CEO says he used the jab as fuel to win the browser-wars
By Preston ForeJune 17, 2026
2 days ago
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
Big Tech
Hundreds of Stanford students walked out of their grad ceremony to protest Google CEO’s commencement speech. It wasn’t all about AI
By Tristan BoveJune 15, 2026
4 days ago
Current price of gold as of June 18, 2026
Personal Finance
Current price of gold as of June 18, 2026
By Danny BakstJune 18, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.