• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipraceAhead

D’Oh! Hank Azaria Did What The Simpsons Could Not

Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
Ellen McGirt
By
Ellen McGirt
Ellen McGirt
Down Arrow Button Icon
April 25, 2018, 12:13 PM ET

Hank Azaria, the white actor who has long been the voice of a cartoon Indian stereotype, turned himself into an ally last night.

Azaria is the voice of Apu Nahasapeemapetilon, a character on the long-running show The Simpsons. Apu owns a Kwik-E-Mart and speaks in a stereotypical Indian accent while doing stereotypically cringe-worthy things.

Fans of the show had begun to cry foul.

Many of the complaints had been crystallized in a 2017 film called The Problem With Apu, created by comedian Hari Kondabolu, a one-time Simpsons fan who explored the longevity of the insulting character. Kondabolu interviewed scores of South Asian Americans, some very famous, many of whom had been bullied by white peers in Apu’s voice. The film sparked a national conversation about how damaging the Apu character had been, particularly since he remains one of the most prominent representations of South Asian people in entertainment.

If you don’t have time for the entire film, the trailer will frame the issue – and Azaria’s role in it – quite nicely.

But in a conversation with Late Show host Stephen Colbert last night, Azaria offered a pretty good blueprint for how to admit a mistake and make it right.

“I’ve given this a lot of thought, and my eyes have been opened,” he began. “I think the most important thing is that we have to listen to South Asian, Indian people in this country when they talk about what they feel and how they think about this character.”

Azaria’s comments came just weeks after the writers tried and failed to handle the issue within an episode of The Simpsons.

They chose Lisa, the heart and moral center of the series, to address the growing controversy. “Something that started decades ago and was applauded and inoffensive is now politically incorrect,” Lisa said to the camera. “What can you do?” Her mother, Marge Simpson, also spoke to the camera. “Some things will be dealt with at a later date,” she says. “If it all,” Lisa responds.

Fans were disappointed in what reviewer Dana Schwartz termed a tepid and heartbreaking response. “The Simpsons‘ response to criticism is a cop-out in the worst way, a response of dig-in-your-heels defensiveness against an invisible threat with a spit in the face for good measure,” she writes.

But Azaria, in an ally power move, offered a way forward.

“I really want to see Indian, South Asian writers in the room, not in a token way but genuinely informing whatever new direction this character may take, including how it is voiced or not voiced,” he said. “I’m perfectly willing and happy to step aside or help transition it into something new.”

Here’s the sign that Azaria nailed it. “Thank you, @HankAzaria,” tweeted Kondabolu. “I appreciate what you said & how you said it.”

On Point

The U.S. must keep DACA, a federal judge rules, at least for nowIt’s a significant setback to the Trump administration’s plan to end Deferred Action for Childhood Arrivals, or DACA, a program that shields some undocumented youth from deportation. Yesterday, Judge John D. Bates of Federal District Court for the District of Columbia said that the administration’s decision to terminate the program was based on the “virtually unexplained” grounds that the program was “unlawful.” The Department of Homeland Security now has 90 days to argue its case, and now must continue renewing and processing new applications.New York Times

Commentary: Debt should not disqualify me for public office
Stacey Abrams is running to be Georgia’s next governor, but she 's also in debt – she owes $50,000 to the IRS and over $170,000 in student loans and credit card debt. She’s not alone. “Debt is a millstone that weighs down more than three-quarters of Americans,” she writes. But that shouldn’t disqualify anyone from following their dreams. As one of six kids of working class parents, her achievements and ambitions have come with a cost – paying for an expensive education without a nest egg or grasp of financial literacy, supporting struggling relatives, sharing more than her hard earned success with family. “I suspect my situation will sound familiar to others who are the first in their families to earn real money,” she says. “Race and gender play a major role in determining just how big of a financial disadvantage we’re likely to face.”
Fortune

The arrest of a Waffle House customer is getting little attention
Chikesia Clemons was arrested at a Saraland, Ala. Waffle House recently, and the shocking video of her treatment at the hands of the police has since gone viral. Clemons and a friend had asked for plastic flatwear for their to-go meals, and when they were told that would cost an additional fifty cents, they asked for the number of their corporate office to lodge a complaint. The police were called and Clemons was wrestled to the floor, and her breasts were exposed. The video is hard to watch, but activist Brittany Packnett wonders why there has been no outcry or shuttering of Waffle Houses for a day of reflection. “Will America allow the suffering of Black women to go unchecked, when we are leading the fight for so many others?” she asks. 
The Cut

A new anthology on our bodies by Roxane Gay
The beloved author has curated a collection of stories and essays from twenty-five writers to create a month-long magazine that builds on the conversation she started in her memoir “Hunger.” The works that the complex relationships we all with our physical selves; new features have been released every Tuesday this April. While Gay herself just joined the series with her own submission - about her surprising recent decision to get weight reduction surgery -  don’t stop there. The mix of voices, stories and the issues they raise – from gender to fertility, pain, grief and the myth of physical discipline – is remarkable.
Unruly Bodies on Medium

The Woke Leader

Alex Wagner: Don’t believe the Immigrant Origin Story
In her new book, Futureface,journalist Alex Wagner attempted to unpack the greatest of family mysteries, who do I come from? Wagner's father is white and from the Midwest; her mother is from what was then Burma. Her maternal family’s memories of home, which Wagner had once accepted as fact, turned out to be frangipani-scented myths. It took a trip to the country to find out. "In many ways, the Burmese upper class like my grandmother turned a blind eye to Indian massacres that happened in Burma ... at the time my family lived there,” she says. Her quest to understand her father’s side took her to Luxembourg only to discover her grandfather was nothing like the heroic immigrant of lore. Exploding these myths has been freeing, she says. “[W]hat I'm trying to do in this book, I think, is to find a more inclusive narrative when we talk about America,” she says.
NPR

Older Asian Americans suffer from high rates of depression and anxiety
But, explains Kimberly Yam, they rarely seek help.“Mental health is a touchy subject in the Asian-American community, especially for the senior population,” she says. “But experts say it’s time to start talking about it.” Older Asian-Americans are afraid to talk about their mental health for fear of bringing shame upon their families. But secrecy is taking a terrible toll. The American Psychological Association reports that Asian American senior women have the highest suicide rate of any racial group, though Asian Americans as a whole are three times less likely to seek any sort of mental health care.
Huffington Post

How “wild ducks” encouraged IBM to adopt Slack
New raceAhead reader Bill Higgins, an IBM Distinguished Engineer focused on culture and workforce modernization, wrote this fascinating blog post about how he was able to help IBM successfully integrate a sanctioned Slack tool into the company last year. He’d been persuaded by some passionate employees, hired to change the ratio of designers to engineers, that the widespread adoption of Slack would help senior talent managers fulfill their dream of a more innovative, happy, and inclusive workforce. It took a while, including a contentious phone call with leadership, but they found a way. None of it would have happened if it wasn’t for a grassroots movement able to find the support of willing leaders, he says. “IBM has a saying: ‘treasure wild ducks,’” those innovative outliers who bring new juice to the table. Cultivate them as an exercise in proximity. “These days, I have an intentional network of these wild ducks inside IBM with whom I frequently consult as a source of both inspiration and new ideas, and to avoid the trap of slipping into dogma,” he says. Quack, quack.
Medium

Quote

We got in trouble for Bart wearing an “Underachiever and Proud of It, Man” T-shirt. That’s because cartoons up until “The Simpsons” had been aimed at children. One of the smartest things that we did was insist that it’s for adults, with the idea that there are a lot of smart kids out there who will get jokes that grown-ups get.
Matt Groening
About the Author
Ellen McGirt
By Ellen McGirt
See full bioRight Arrow Button Icon

Latest in Leadership

student
CommentaryEducation
International students skipped campus this fall — and local economies lost $1 billion because of it
By Bjorn MarkesonDecember 10, 2025
2 hours ago
NewslettersCIO Intelligence
Inside tractor maker CNH’s push to bring more artificial intelligence to the farm
By John KellDecember 10, 2025
4 hours ago
Hillary Super at the 2025 Victoria's Secret Fashion Show held at Steiner Studios on October 15, 2025 in New York, New York.
NewslettersCEO Daily
Activist investors are disproportionately targeting female CEOs—and it’s costing corporate America dearly
By Phil WahbaDecember 10, 2025
5 hours ago
Zhenghua Yang
SuccessSmall Business
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
6 hours ago
AsiaCoupang
Coupang CEO resigns over historic South Korean data breach
By Yoolim Lee and BloombergDecember 10, 2025
8 hours ago
Databricks CEO speaking on stage.
AIBrainstorm AI
Databricks CEO Ali Ghodsi says his company will be worth $1 trillion by doing these three things
By Beatrice NolanDecember 9, 2025
15 hours ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
18 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Politics
Exclusive: U.S. businesses are getting throttled by the drop in tourism from Canada: 'I can count the number of Canadian visitors on one hand'
By Dave SmithDecember 10, 2025
4 hours ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
20 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Economy
The 'forever layoffs' era hits a recession trigger as corporates sack 1.1 million workers through November
By Nick Lichtenberg and Eva RoytburgDecember 9, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.