• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPW

Teaching America to Read Was the Perfect Life Mission for Barbara Bush

Alana Abramson
By
Alana Abramson
Alana Abramson
Down Arrow Button Icon
Alana Abramson
By
Alana Abramson
Alana Abramson
Down Arrow Button Icon
April 18, 2018, 10:49 AM ET

Barbara Bush, who died Tuesday night at 92, is only the second first lady in American history to have both married and birthed a president. (Abigail Adams was the first.) But while that tidbit will inevitably make its way into the history books, her initiative to promote literacy is the core tenet of her legacy.

First ladies often pick areas of policy to champion—and Bush chose literacy. She launched a literacy foundation in her name in 1989, the first year of her husband’s presidency. The goal of the Barbara Bush Foundation for Family Literacy is to ensure that every child, regardless of socioeconomic status, has access to educational opportunities to teach them reading and writing.

“If we don’t give everyone the ability to simply read and write, we aren’t giving everyone a chance to succeed,” she had said, a quote posted on her foundation’s website.

Bush often stayed out of policy debates, at least publicly, but she did advocate for the National Literacy Act of 1991, which aims to strengthen adult literacy programs and ensure universal literacy. “Literacy is where education begins. I first understood the truth of that statement by watching Barbara in her work that still continues, working her heart out for literacy,” her husband, former President George H.W. Bush, said in homage to her at the signing of the bill.

Sign up: Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women.

“Literacy is her major legacy,” said Myra Gutin, a professor of communication at Rider University and the author of Barbara Bush: First Lady of Literacy. “She had been interested in literacy for years before she was First Lady and her interest continued after she left the White House.”

In addition to her two memoirs, Bush also authored two books while she was first lady, both written from the perspective of her dogs. But even after leaving public office, her commitment to improving America’s literacy continued—with initiatives like a partnership with NFL player J.J. Watt to encourage parents to read to their children—until the end of her life.

The usual narrative about Bush’s interest in literacy is that it sprang from her experiences with her son Neil, who is dyslexic. She helped him through the arduous process of learning to read, and defied the educators at his Washington, D.C. prep school who said he would be unable to graduate high school.(Neil now chairs his mother’s foundation). But Bush’s choice to champion literacy is also indicative of her persona—and legacy—as a whole, say both Gutin and James Engel, a presidential historian at Southern Methodist University.

“She very wisely chose an issue people couldn’t really object to,” said Engel. “The problem would be worse were it not for Barbara Bush’s efforts.”

Throughout her life in the political spotlight, Bush was deliberate about picking causes to publicly champion, letting her opinions be known—without generating the type of controversy that might overshadow the career objectives of her husband.

“It seems to me that the literacy initiative is pragmatic and as pragmatic as Barbara Bush [tended] to be,” said Gutin. “It made sense to her.”

Engel also said toeing this line gave her room to really assert herself when she felt something was important. Like in 1989, when, two months after her husband’s inauguration, she visited a residential home for babies infected with AIDS and publicly kissed a child and hugged an adult diagnosed with HIV, defying the conventional wisdom at the time that the disease was contagious.

“We’ve had so much trouble with all the talk about the dangers of personal contact. Here, the first lady isn’t afraid—and that’s worth more than a thousand public service announcements,” one administrator of an AIDS clinic in D.C. told the Washington Post at the time.

“She was a straight forward talker, thinker and actor,” said Engel. “She was not interested in hiding her opinion when she didn’t want it hid.”

About the Author
Alana Abramson
By Alana Abramson
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
5 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
7 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
9 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
19 days ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
12 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
3 days ago

Latest in MPW

Workplace CultureSports
Exclusive: Billionaire Michele Kang launches $25 million U.S. Soccer institute that promises to transform the future of women’s sports
By Emma HinchliffeDecember 2, 2025
13 days ago
C-SuiteLeadership Next
Ulta Beauty CEO Kecia Steelman says she has the best job ever: ‘My job is to help make people feel really good about themselves’
By Fortune EditorsNovember 5, 2025
1 month ago
ConferencesMPW Summit
Executives at DoorDash, Airbnb, Sephora and ServiceNow agree: leaders need to be agile—and be a ‘swan’ on the pond
By Preston ForeOctober 21, 2025
2 months ago
Jessica Wu, co-founder and CEO of Sola, at Fortune MPW 2025
MPW
Experts say the high failure rate in AI adoption isn’t a bug, but a feature: ‘Has anybody ever started to ride a bike on the first try?’
By Dave SmithOctober 21, 2025
2 months ago
Jamie Dimon with his hand up at Fortune's Most Powerful Women Summit
SuccessProductivity
JPMorgan CEO Jamie Dimon says if you check your email in meetings, he’ll tell you to close it: ’it’s disrespectful’
By Preston ForeOctober 17, 2025
2 months ago
Pam Catlett
ConferencesMPW Summit
This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’
By Preston ForeOctober 16, 2025
2 months ago