• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Is Alexa Really Eavesdropping On You? Here’s Why You Shouldn’t Worry

By
Bloomberg
Bloomberg
and
Brad Stone
Brad Stone
Down Arrow Button Icon
By
Bloomberg
Bloomberg
and
Brad Stone
Brad Stone
Down Arrow Button Icon
December 11, 2017, 11:12 AM ET

I’ve gone all-in on Amazon’s line of Alexa-powered speakers, installing them throughout my home and buying them for family members. We use them to play music and news, tell jokes and get the weather. And I get to talk to a computer like I’m Captain Picard in Star Trek.

But stories like this one, in Gizmodo last week, suggest that the popular and inexpensive line of voice-activated speakers pose a threat to user privacy. The writer argues that devices like the Amazon Echo and Google Home contain microphones that are “always on” and sending volumes of data back to their parent companies. These speakers might also make it possible for hackers and law enforcement authorities to drop a secret wiretap into your living room, the article says.

The American Civil Liberties Union agrees, inveighing against the Echo and other connected speakers. Boing Boing’s Cory Doctorow writes that they “normalize surveillance.” Even InfoWars conspiracy theorist Alex Jones got into the act last week, interrogating an Echo on his show with hilarious earnestness. “Alexa, do you work for the CIA?… Alexa, you are lying to me!… Alexa, who is Jeff Bezos?”

Now, I don’t mean to defend these companies as much as to rationalize my own enthusiasm for these devices. But all these concerns seem a bit overheated. If the companies are telling the truth about how they operate—and lying about it would draw ire from both government regulators and customers—the privacy threat is not as big of a problem as it might appear.

First, devices like the Echo and Google Home are not really “always on.” They’re in passive listening mode, using a small amount of power for something called “device keyword spotting.” In effect, the companies say, the device is recording about one second of ambient sound, hunting for the acoustic signature of their wake words, “Alexa” or “OK Google,” and then constantly overwriting and discarding that fraction of sound.

When the wake word is uttered, the Echo glows with a blue crown of light. Only then does it send the command to the cloud and fetch a response from Amazon’s servers. Users can look at their personal history in the Alexa smartphone app to see exactly what sound Amazon has sent to its servers. These are typically anodyne commands (“Alexa, play Harry Potter trivia”) or expressions of frustration when the device has misinterpreted a request and is going haywire (“Alexa, STOP!”).

The Gizmodo piece acknowledges this but raises some hypothetical scenarios. What if hackers get a hold of the device and change how it operates? This apparently happened once, when a British security researcher had to physically disassemble the device to demonstrate an Echo vulnerability.

Then there’s the sensational example from earlier in the year when police officials in Bentonville, Arkansas subpoenaed a customer’s Alexa records in connection with a 2015 homicide at his home. (Bloomberg’s Nico Grant and Aki Ito recorded a great episode of our Decrypted podcast about the case.)

Amazon initially fought the subpoena, then acquiesced when the suspect’s lawyers agreed that the data could be turned over. They likely realized that the police, like some of Alexa’s critics, were overestimating the amount of data Alexa might gather.

None of this means we should blindly trust Amazon and Google in other parts of their business, or take our eyes off how these devices evolve. Amazon has talked about handing over customer Alexa transcripts to third party developers. Surely privacy-concerned Echo owners should get a chance to opt out of that program.

For now, though, I am going to keep enjoying this new class of devices. And if I’m having a truly sensitive conversation in my dining room? I’ll try to stifle the impulse to go outside and whisper.

About the Authors
By Bloomberg
See full bioRight Arrow Button Icon
By Brad Stone
See full bioRight Arrow Button Icon

Latest in Tech

robots
InnovationRobots
‘The question is really just how long it will take’: Over 2,000 gather at Humanoids Summit to meet the robots who may take their jobs someday
By Matt O'Brien and The Associated PressDecember 12, 2025
40 minutes ago
Man about to go into police vehicle
CryptoCryptocurrency
Judge tells notorious crypto scammer ‘you have been bitten by the crypto bug’ in handing down 15 year sentence 
By Carlos GarciaDecember 12, 2025
2 hours ago
three men in suits, one gesturing
AIBrainstorm AI
The fastest athletes in the world can botch a baton pass if trust isn’t there—and the same is true of AI, Blackbaud exec says
By Amanda GerutDecember 12, 2025
2 hours ago
Brainstorm AI panel
AIBrainstorm AI
Creative workers won’t be replaced by AI—but their roles will change to become ‘directors’ managing AI agents, executives say
By Beatrice NolanDecember 12, 2025
2 hours ago
Fei-Fei Li, the "Godmother of AI," says she values AI skills more than college degrees when hiring software engineers for her tech startup.
AITech
‘Godmother of AI’ says degrees are less important in hiring than ‘how quickly can you superpower yourself’ with new tools
By Nino PaoliDecember 12, 2025
5 hours ago
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 12, 2025
5 hours ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
10 hours ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
1 day ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Arts & Entertainment
'We're not just going to want to be fed AI slop for 16 hours a day': Analyst sees Disney/OpenAI deal as a dividing line in entertainment history
By Nick LichtenbergDecember 11, 2025
23 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
1 day ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.