• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechEtsy

Etsy Gets More Businesslike But Not Without Losses

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
November 27, 2017, 8:29 AM ET

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. Sign up here.

We spend a lot of time talking these days about businesses having “purpose” and being about more than making money. It’s a laudable conversation and a worthy goal, especially for employees who want to spend their days contributing to something bigger than themselves.

In the end, though, it really is about money—or at least who’s got the best strategy (and tactics) for making it in support of their possibly higher goals.

The New York Times spilled what used to be called a ton of ink Sunday on Etsy, whose new CEO, Josh Silverman, has the unenviable task of stabilizing a beloved if wobbly company. Etsy (ETSY) thrived for a time not so much because it deployed innovative technology but because it filled a niche ignored by eBay (EBAY) and Amazon (AMZN). The latter, unsurprisingly, has come on strong in the crafts market, leaving Etsy a warm and cuddly but financially unstable company. Silverman, backed by his board—which he’d been on before becoming CEO—has had to make Etsy a little more businesslike without losing too much of its soul. One sacrifice: Its coveted B Corp. designation for companies that make a positive social impact.

China, given to innovation fads of late, has witnessed the meteoric rise of dockless bikesharing companies, particularly Ofo and Mobike. The Economist, in surveying the improbable landscape, made an insightful observation about the two. Alibaba-backed Ofo and Tencent-backed Mobike look a lot like the two companies that became Didi Chuxing, the Chinese ride-hailing leader. Whether the bike companies ever make anything of themselves, they’re collecting oodles of data that could be quite valuable for their mega-cap investors. After all, it’s just business.

Finally, there’s the demise of Time Inc., owner of Fortune, which yesterday sold itself to Meredith, the magazine publisher and TV broadcaster. Founded in 1922, Time Inc. (TIME) was one of America’s great companies. Its last owner, Time Warner (TWX), milked it for its cash flow for years, then loaded it up with debt and spun it off as a public company in June 2014 at just over $23 per share. Meredith (MDP) will pay $18.50, and a company that defined American journalism in the 20th century will be no more.

***

I can tell from the volume of supportive and not-so supportive emails and tweets I received Friday that my essay on net neutrality struck a chord. (To those who wrote with substantive feedback, positive and negative: Thank you. To those who view email and Twitter as an opportunity for uncivil and vulgar commentary: I don’t appreciate it, and I won’t engage with you in any format.)

A through line in the pro-net neutrality argument is that diminishing the “free and open” Internet will kill startups. Given how Amazon Web Services, for one, caters profitably to startups, I’m scratching my head at why Comcast (CMCSA), Verizon (VZ), and the like wouldn’t want to also. If they don’t, perhaps Alphabet (GOOGL) will re-energize its stalled Fiber efforts—or float Loon balloons over Sunnyvale.

In any event, I promise to study the issue and come back with fuller arguments for and against in coming weeks.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

satellite
AIData centers
Google’s plan to put data centers in the sky faces thousands of (little) problems: space junk
By Mojtaba Akhavan-TaftiDecember 3, 2025
4 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024.
AIMeta
Inside Silicon Valley’s ‘soup wars’: Why Mark Zuckerberg and OpenAI are hand-delivering soup to poach talent
By Eva RoytburgDecember 3, 2025
4 hours ago
Greg Abbott and Sundar Pichai sit next to each other at a red table.
AITech Bubble
Bank of America predicts an ‘air pocket,’ not an AI bubble, fueled by mountains of debt piling up from the data center rush
By Sasha RogelbergDecember 3, 2025
5 hours ago
Alex Karp smiles on stage
Big TechPalantir Technologies
Alex Karp credits his dyslexia for Palantir’s $415 billion success: ‘There is no playbook a dyslexic can master … therefore we learn to think freely’
By Lily Mae LazarusDecember 3, 2025
5 hours ago
Isaacman
PoliticsNASA
Billionaire spacewalker pleads his case to lead NASA, again, in Senate hearing
By Marcia Dunn and The Associated PressDecember 3, 2025
5 hours ago
Kris Mayes
LawArizona
Arizona becomes latest state to sue Temu over claims that its stealing customer data
By Sejal Govindarao and The Associated PressDecember 3, 2025
6 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
1 day ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
5 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
1 day ago
placeholder alt text
C-Suite
MacKenzie Scott's $19 billion donations have turned philanthropy on its head—why her style of giving actually works
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Law
Netflix gave him $11 million to make his dream show. Instead, prosecutors say he spent it on Rolls-Royces, a Ferrari, and wildly expensive mattresses
By Dave SmithDecember 2, 2025
1 day ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.