Chipotle Is Giving Away Free Burritos for a Year

By Chris MorrisFormer Contributing Writer
Chris MorrisFormer Contributing Writer

    Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

    Need to fuel up before you head out trick or treating next week? Chipotle (CMG) is resurrecting its Halloween BOOrito deal, and adding a competition that could give fans free burritos for a year.

    The Mexican chain will offer a $3 burrito, burrito bowl, salad, or taco to anyone who shows up at its stores after 3 p.m. on Halloween in costume. But the bigger prize doesn’t require a visit or a costume.

    By texting “Boorito” to 888222, patrons will be entered into a contest for a year of free burritos, as long as they don’t live in Alaska, Hawaii, or Canada. (Technically, the winner will receive 52 “free burrito cards” that are worth up to $10 each. So you won’t be able to completely forego the grocery store in 2018.)

    Chipotle has had a busy year as it looks to regain consumer confidence after customers fell sick in a Norovirus outbreak earlier this year. The company plans to test drive-thru windows, has begun offering queso dip nationwide, and is exploring a delivery partnership with Amazon.