• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
TechSonos

Sonos One Is An Amazon Echo for Audiophiles

By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
By
John Patrick Pullen
John Patrick Pullen
Down Arrow Button Icon
October 19, 2017, 1:17 PM ET
Add Fortune on Google for similar content.

The Amazon Echo smart speaker might have been the big story of the last holiday shopping season, but technology companies are betting there’s room on your bookshelf, countertop, or nightstand for another. That’s why the Apple HomePod is due out later this year, Google is updating Google Home, and Amazon is readying a whole ecosystem of Amazon Echo products. Thinking there’s room for a well-connected outsider to also get a toe-hold in the market, Sonos recently announced its Amazon Alexa-enabled Sonos One speaker, and it sounds great. If only that were the whole story—unfortunately, smart speakers are a bit more complicated than that.

Approximately the same size and packing the same sonorous audio quality as the Sonos Play 1 bookshelf speaker (which is roughly the dimensions of a coffee can), the $199 Sonos One is clearly aimed at out-classing Amazon’s muffled, tinny-sounding, first generation Echo speaker. And through the Sonos app, the speaker can connect with more than 80 streaming services, including everything from Apple Music to Spotify and SiriusXM.

But through its integrated microphone, the speaker is also compatible with the Amazon Alexa voice assistant, giving users full access to the thousands of skills that burgeoning platform has developed over the past few years. Well, almost full access. There are some things that Amazon Echoes can do that the Sonos One can’t, though the company is working to narrow the gap.

For instance, you can use the Sonos One to ask Alexa to tell you a joke, turn off your lights, and order a pizza, just fine. But when I asked it to tell me the news—something my Echo does with ease—the Sonos speaker acknowledged my request, queued up the reports, and then seemingly lost its voice. Apparently the Flash Briefing feature is something Sonos can’t do.

Perhaps the most frustrating current shortcoming is that you can’t yet use Sonos’ version of Alexa to play music from Spotify, though you can currently do that with an Echo. At the moment, vocally requested tunes play from Amazon Music on the Sonos One, though Sonos says Alexa voice control will be coming for Spotify “after launch.” [Update: Sonos has since added the ability to play Spotify tracks via voice command. It can also make Spotify the Sonos One’s default music service using Alexa.]

The promise of Spotify is characteristic of the promise of the Sonos One overall. For example, the company also says that Google’s voice platform, Google Assistant, will make its way to the speaker in 2018. Imagine that: A speaker with both Alexa and Google Assistant, helping you to sort through both your shopping and your Gmail. It seems too good to be true… is it? Maybe, but Sonos has a track record for playing nicely with others.

For instance, the Sonos App is practically a “Who’s Who” of streaming services, connecting the company’s speakers with everything from audiobooks, to podcasts, to live Phish concerts, to MLB radio broadcasts, all in one place. And if that’s not impressive enough, there’s this: Sonos was even able to convince Apple, the notoriously closed-off company, to let its speakers stream songs from Apple Music.

If that were all there was to Sonos One, it would be a success. But there is the matter of initial setup and the Alexa shortcomings you hit on a daily basis, which makes the One a little more tedious than it should be. A great thing about the Amazon Echo is that it takes less than five minutes to get up, running, and listening to all sorts of things. But because Sonos has to handshake with Amazon’s services, it’s not quite that simple to set up a Sonos One.

For instance, I set up my Sonos One in my office, and then immediately changed my mind, and decided to put it in the living room. Because Sonos is a third-party product, you have to choose from pre-selected room names in the setup, and for whatever reason my Sonos connected to Alexa’s services, but it wouldn’t play any audio from it. I called Sonos’ troubleshooting line, which directed me to basically start over with its installation. It wasn’t a big deal or an alarming problem, but it’s something I have never experienced with an Amazon-made device.

There are other small annoyances that make the Sonos feel like it is lacking. For example, you cannot change the “wake word” from Alexa to Echo (or Amazon, or Computer, if that’s your thing), which is a restriction Amazon imposes on all third-party Alexa devices (and an option I usually use). Also, the Sonos has reminded me how much I like the blue LED halo on the top of Echo speakers, because it visually tells me that the speaker has heard my voice. Instead, Sonos has opted for a small LED that you can only see if the One’s top is visible—a spartan and bad design choice, in this user’s opinion.

But there’s no debating the Sonos speaker’s sound, and that makes up for all these little faults and shortcomings. Deep, rich, warm, and textured, the Sonos One’s audio is everything you’d hope for in a speaker, smart or otherwise. Pairing it with other (even older) Sonos speakers can fill your home with great sounding music without having to crank up the volume. The company also offers a tuning system that calibrates its speakers to the rooms in which they’re placed—and that makes an incredible difference, once it’s set up. Basically, listening to music on the Sonos One makes you realize how much of a song you’re missing by using an Echo (at least the original model).

Alas, with price points dancing circles around the One’s $199 cost, Amazon’s lineup is likely to get the lion’s share of shoppers again this holiday. And that’s a shame, because music fans and audiophiles who overlook the Sonos One speaker are missing out on a joy for the ear. The question is, how will Amazon’s newest competitors, the $99 Echo, or the $149 Echo Plus compare with the high bar Sonos has set? Will the $299 Apple HomePod sound $100 better? And what about the Google Home Max? Time—and holiday wishlists—will tell.

Nov. 22: This story has been updated from its original to note that Sonos has since added the ability to play Spotify tracks via voice command. Spotify can now also be the Sonos One’s default music service using Alexa.

About the Author
By John Patrick Pullen
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Man in a suit and tie
InvestingAmazon
Bill Ackman, David Tepper, and other billionaire fund managers are quietly piling into Amazon
By Amanda GerutJune 25, 2026
1 hour ago
A college graduate in regalia rests his chin in his hand.
Future of WorkGen Z
Gen Z graduates are blaming AI for their unemployment woes when they should be looking somewhere else
By Sasha RogelbergJune 25, 2026
1 hour ago
Getting past the pilot: Why so many AI test projects have trouble scaling
SuccessBrainstorm Tech
Getting past the pilot: Why so many AI test projects have trouble scaling
By Alexei OreskovicJune 24, 2026
9 hours ago
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
AIRobots
‘Godmother of AI’ and tech entrepreneurs draw investors by pivoting from chatbots to ‘world models’ saying AI has to read the room, not just books
By The Associated PressJune 24, 2026
11 hours ago
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
North AmericaMedia
‘We are in agony’: Today Show host Savannah Guthrie begs public for help as reports surface her missing 84-year-old mom might be dead
By The Associated PressJune 24, 2026
11 hours ago
Asia’s defense boom is rewiring the global arms supply chain
Commentaryarms, weapons, and defense
Asia’s defense boom is rewiring the global arms supply chain
By Chris OberoiJune 24, 2026
11 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
17 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
19 hours ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.