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RetailToys

New Hatchimals Make Their Debut—and Your Kids Already Want Them

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 5, 2017, 12:17 PM ET
The hatchimal is the popular toy for christmas
TORONTO, ON - NOVEMBER, 10 Avalyn 6 plays with her new Hatcnhimal just as it begins to peck through the shell, she named him Oscar. Hatchimals are the new weird Xmas toy flying off the shelves. The egg must be cared for for a time until it begins to hatch just as a real egg would. Inside is a plush bird that then responds to human interaction. (Richard Lautens/Toronto Star via Getty Images)Richard Lautens—Toronto Star / Getty Images

Some parents are still recovering from the stress of trying to find a Hatchimal for their child during the holiday 2016 season. It’s about to get worse.

Creator Spin Master has rolled out Hatchimals Surprise, the second generation of the self-hatching eggs—and there’s every sign the demand will be just as crazy as it was for the originals.

The $70 toy (a $10 increase over last year’s hefty price) will give kids two creatures from the same egg, which might not seem like terribly exciting to adults, but is apparently a huge deal for the under 12 set. Further amping up demand from kids? The manufacturer has introduced two new species of Hatchimals: Peacats and Giravens. (Some retailers could have additional exclusive breeds.)

Hatchimals Surprise are already available for preorder—and if last year is any indicatcation, that might be your best chance of getting one, short of camping outside of stores in the weeks leading up to Christmas.

One of the new Hatchimals will repeat phrases your child says to it, while the other will dance and play games. Position the two so they’re facing each other and they’ll play games, have dance parties and giggle, among other things.

Yes, as a parent, it sounds horrific, but, to be fair, we didn’t quite get fidget spinners either.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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