• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

3

Current price of gold as of July 8, 2026

1

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

2

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

3

Current price of gold as of July 8, 2026
TechAerospace

Your Terrible Work Commute May One Day Be Solved by Personal Aircraft

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
October 4, 2017, 6:14 PM ET
Add Fortune on Google for similar content.

Suppose you could hover above the typically bumper-to-bumper Interstate 405 freeway in Los Angeles, fly through the air to your destination, and float down to the ground.

“Wouldn’t that be amazing?” asks Sebastian Thrun with a grin.

Thrun, the entrepreneur behind projects at Google X and Udacity, is now CEO of Kitty Hawk, a Mountain View, Calif. company focused on helping people ditch their private cars for private aircraft. Call them “flying cars” if you will—Thrun and company prefer “personal aircraft,” since there are no wheels—but the idea aims to do away with everything that a commuting worker faces every morning: gas, roads, traffic, even the car itself.

Thrun and colleague Cameron Robertson, Kitty Hawk’s product director, took the stage at the Vanity Fair New Establishment Summit in Beverly Hills, Calif. to outline their vision of a car-free future, and there was nary a word about trains, streetcars, or buses. “What if you could take all the traffic lags and jams away? What if you could cross the Lincoln Tunnel in three minutes?” Thrun asked the audience. (The innovator is a fan of rhetorical questions.)

Kitty Hawk's Sebastian Thrun and Cameron Robertson with Bloomberg Television's Emily Chang at the 2017 Vanity Fair New Establishment Summit in Beverly Hills, Calif.
Kitty Hawk’s Sebastian Thrun and Cameron Robertson with Bloomberg Television’s Emily Chang at the 2017 Vanity Fair New Establishment Summit in Beverly Hills, Calif.Andrew Nusca/Fortune
Andrew Nusca/Fortune

You may one day do it with the Flyer, Kitty Hawk’s forthcoming personal aircraft. At less than 254 lbs., it’s an “ultralight” aircraft expected to arrive to market in 2018 that turns an age-old question on its head. “The flying car is this community idea that everyone has expected for 30 years,” Robertson said. But it turns out that a “roadable” airplane isn’t right. A plane someone could daily drive? Now that’s the ticket.

The Flyer, more of a hovering pod than a plane, requires no pilot license or certification. “The key is Flyer is a product that we can build and sell now,” Robertson noted. It’s initially recreational in nature. “Cars used to be recreational when they came out,” Thrun said. It flies over water and land and the goal is to make it fly for about half an hour—a home-to-work commute for many Americans. And it’s one of many crazy ideas brewing at Kitty Hawk (inventions made by its employees at previous companies include a bird-like flapping aircraft and an 89 m.p.h. human-powered vehicle) that aim to eliminate traffic congestion, reduce roadways, green cities, and perhaps—as Silicon Valley so often aims to do—make the world a better place.

“Crazy is a word that comes up occasionally,” Thrun said. “There are a lot of things possible that are counterintuitive.” And besides, he added: “If every person flies every day, there would be no traffic jams anymore.”

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Microsoft’s emissions surged 25% in 2025 during data center boom
EnvironmentMicrosoft
Microsoft’s emissions surged 25% in 2025 during data center boom
By Matt Day and BloombergJuly 9, 2026
48 minutes ago
Peter Cancro shakes oregano over an open sandwich.
RetailFood and drink
Jersey Mike’s $12 billion IPO filing reveals a $50 million payday for the founder’s stepson and a $41 million jet
By Sasha RogelbergJuly 9, 2026
1 hour ago
Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
AIMeta
Meta releases latest update of AI model Muse Spark as tech giant accelerates AI push under Alexandr Wang
By Ben WeissJuly 9, 2026
2 hours ago
Amazon CTO Werner Vogels speaking on stage.
NewslettersEye on AI
Amazon’s CTO on how developers can ride the AI-powered coding wave
By Beatrice NolanJuly 9, 2026
2 hours ago
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
3 hours ago
Fed’s Williams says AI is now his main inflation concern
EconomyFederal Reserve
Fed’s Williams says AI is now his main inflation concern
By Maria Eloisa Capurro and BloombergJuly 9, 2026
3 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
1 day ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
C-Suite
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.