• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple or Uber? It’s All In the Valuation

By
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Down Arrow Button Icon
September 15, 2017, 9:03 AM ET

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. Sign up here.

Reports emerged Thursday that Softbank wants to invest $10 billion in Uber, but with a catch: It wants a 30% discount on Uber’s last valuation of about $69 billion.

As it happens, I was asked earlier in the day if I were a betting man and had the opportunity would I invest in Apple, the subject of my first book, or Uber, the subject of my second. I first set the record straight that as an acolyte of Vanguard founder Jack Bogle I don’t invest in individual stocks. And I’m not a betting man. Regarding Uber, I asked, “At what valuation?”

That said, just to play along, perennial undervalued Apple (AAPL) trades for a little less than 15 times its expected earnings. Uber has no earnings. Uber is all execution risk—and a few other kinds of risk too. Apple has a stable, long-serving management team. Uber is about to get a new management team.

I think you get the picture.

***

An impression backed up by no reporting yet: Three groups have the long knives out for Facebook right now. One is politicians and regulators, upset over Facebook’s complacency with stopping fakesters, especially of the Russian variety. A second is advertisers, miffed that Facebook (FB) delivers ads to inappropriate content and yet is a drug the advertisers can’t quit. Third are publishers, who buy ink and web sites by the barrel, so to speak, who are sick of Facebook hoovering up the media industry’s profits.

Nothing good can come of this for Facebook.

***

I was in Washington D.C. this week, giving a well-attended talk about my book about Uber at the gorgeous and legendary Kramerbooks and then giving a speech to a group of government technologists. I left Washington 25 years ago, glad to start my career in business reporting. It’s fairly obvious that the business of our nation’s capital is business. And plenty of it was going on this week. While my little talk was happening Andreessen Horowitz’s policy team was hosting a dinner and there was a book party for Bridgewater’s Ray Dalio, attended by numerous administration swells. As far as I can tell, there’s plenty of water left in that swamp.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
20 hours ago
placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
20 hours ago
placeholder alt text
Personal Finance
Financial experts warn future winner of the $1.7 billion Powerball: Don't make these common money mistakes
By Ashley LutzDecember 23, 2025
2 days ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
14 hours ago
placeholder alt text
Law
Disgraced millennial Frank founder Charlie Javice hits JPMorgan with $74 million legal bill, including $530 in gummy bears and $347 'afternoon snack'
By Sasha RogelbergDecember 23, 2025
2 days ago
placeholder alt text
Success
'When we got out of college, we had a job waiting for us': 80-year-old boomer says her generation left behind a different economy for her grandkids
By Mike Schneider and The Associated PressDecember 23, 2025
2 days ago

Latest in Tech

Big TechTesla
Tesla faces NHTSA probe over Model 3 emergency door handles
By Dana Hull and BloombergDecember 24, 2025
12 hours ago
Arkeem and Ashley with their 6 children.
SuccessGen Z
Meet the millennial father of six who rebuilt his life through the trades—and questions America’s obsession with college
By Eva RoytburgDecember 24, 2025
15 hours ago
Vanguard CIO Nitin Tandon.
NewslettersCIO Intelligence
How investment giant Vanguard’s CIO is placing big tech bets today to create the AI digital advisor of tomorrow
By John KellDecember 24, 2025
16 hours ago
Calvin Butler, President and CEO, Exelon
EnergyUtilities
Utility CEO on the data center crunch: America’s ‘check engine light’ is on and ‘no one’s going to pay attention until it breaks down’
By Nick LichtenbergDecember 24, 2025
17 hours ago
Ali Ghodsi
AIVenture Capital
CEO of a $134 billion software giant blasts companies with billions in funding but zero revenue: ‘That’s clearly a bubble, right… it’s, like, insane’
By Nick LichtenbergDecember 24, 2025
17 hours ago
US Secretary of State Marco Rubio
PoliticsEurope
Trump administration bars 5 prominent Europeans from the U.S., accusing them of pressuring tech firms to ‘censor’ American speech
By Beatrice NolanDecember 24, 2025
19 hours ago