• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Sept. 12 Event Is Expected to Debut a Major iPhone Update

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
September 2, 2017, 9:00 AM ET

After months of speculation, we finally know when Apple will make its next big announcement.

This week, Apple sent invites to media outlets for an event at its Apple Park headquarters on Sept. 12. Apple didn’t say what it will announce, but that hasn’t stopped countless pundits and industry watchers from guessing.

Most expect that Apple will introduce three new iPhones, including one major update that may be called iPhone 8 or iPhone Edition. Apple is also expected to discuss a new Apple Watch, and perhaps its plans for its HomePod smart home hub that is to go on sale later this year. And since the event will be the first at Apple Park headquarters, look for plenty of discussion about the facility, as well.

Get Data Sheet, Fortune’s technology newsletter

But all of this talk about the iPhone and Apple’s (AAPL) upcoming event shouldn’t overshadow other big news (and rumors) this week.

This is Fortune’s weekly roundup of the biggest Apple news this week. Here’s last week’s roundup.

  1. The biggest news of the week was, of course, Apple’s announcement of a press event on Sept. 12. It will also be streamed live online. And given the sheer breadth of expected announcements and its location, Apple’s event is getting more attention than similar ones have received in quite some time.
  2. Apple CEO Tim Cook said this week that his company has a “moral responsibility” to help people, and that governments are becoming “less functional,” putting more responsibility on companies and regular citizens to “step up.” His comments came amid tragedy in Houston from Hurricane Harvey and violent demonstrations last month in Charlottesville, Va.
  3. Apple is said to be negotiating with Hollywood studios to bring content to a planned Apple TV set-top box update. However, the studios and Apple are having trouble agreeing on the price customers would pay for movies in ultra-high-definition 4K resolution. Apple reportedly wants to charge $20 per download, but the studios want to charge as much as $30.
  4. Private equity firm Bain Capital reportedly made an $18.2 billion bid this week to acquire Toshiba’s chip production unit. The deal, valued at 2 trillion yen (about $18.2 billion), is rumored to include 400 billion yen (about $3.6 billion) from Apple, giving it a large stake in the company if the deal is completed. Apple hasn’t confirmed that it’s part of the investment.
  5. Nearly 20 Apple engineers are said to have left the company this week for self-driving car startup Zoox. According to the report, 17 engineers had been working with Apple on self-driving cars but ultimately quit following Apple’s decision to ditch efforts to build a vehicle.
  6. The New York Police Department (NYPD) confirmed to Fortune this week that it will switch its officers and personnel to iPhones. The NYPD plans to start giving iPhones to officers this fall. The department is currently using Nokia-branded phones running on Microsoft’s Windows Phone operating system. However, Microsoft will no longer update the operating system, prompting the NYPD to switch phones. The department is reportedly hoping to replace 36,000 smartphones.

One more thing…Apple is in discussions to lease office space at The Culver Studios, home to the studio that was used to film Gone With the Wind, Lassie, and other movie classics. It’s part of a broader effort by Apple to produce original video content.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
10 hours ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
2 days ago

Latest in Tech

AIAmazon
Amazon AWS CEO Matt Garman pushes back against Elon Musk’s space data centers plan
By Alexei OreskovicFebruary 3, 2026
3 hours ago
broker
AIMarkets
Oracle defused ‘the key risk going into 2026,’ BofA argues, but the market isn’t buying it
By Nick Lichtenberg and Eva RoytburgFebruary 3, 2026
5 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
AIEye on AI
Moltbook is scary—but not for the reasons so many headlines said
By Jeremy KahnFebruary 3, 2026
6 hours ago
Aerial image of the first offshore wind farm in the U.S., off the coast of Rhode Island.
EnergyRenewables
Trump hates the way wind farms look. Too bad, America’s court system says
By Tristan BoveFebruary 3, 2026
7 hours ago
Moltbook image.
AIChatbots
In Moltbook hysteria, former top Facebook researcher sees echoes of 2017 panic over bots building a ‘secret language’
By Jeremy KahnFebruary 3, 2026
8 hours ago
two men smile in front of the camera
CryptoCryptocurrency
Kairos, which is building a cross-platform tool for prediction markets traders, raises $2.5 million from a16z crypto
By Carlos GarciaFebruary 3, 2026
11 hours ago