• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipDonald Trump

Trump Was So Angry About His Phoenix Rally’s Size He Punished the Aide Who Planned It

By
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Down Arrow Button Icon
August 29, 2017, 5:00 PM ET

Donald Trump was in a bad mood before he emerged for a confrontational speech in Arizona last week.

TV and social media coverage showed that the site of his campaign rally, the Phoenix Convention Center, was less than full. Backstage, waiting in a room with a television monitor, Trump was displeased, one person familiar with the incident said: TV optics and crowd sizes are extremely important to the president.

As his surrogates warmed up the audience, the expanse of shiny concrete eventually filled in with cheering Trump fans. But it was too late for a longtime Trump aide, George Gigicos, the former White House director of advance who had organized the event as a contractor to the Republican National Committee. Trump later had his top security aide, Keith Schiller, inform Gigicos that he’d never manage a Trump rally again, according to three people familiar with the matter.

Gigicos, one of the four longest-serving political aides to the president, declined to comment.

Even by his standards, Trump was remarkably strident in Phoenix. After introductory speakers, including Vice President Mike Pence, lauded him for his commitment to racial harmony, the president came on stage and lambasted the media for what he called inaccurate reporting on his remarks about violence between hate groups and counterprotesters in Charlottesville, Virginia.

Anger and Threats

He threatened to shut down the federal government unless Congress funds construction of the Mexican border wall he promised in his campaign. He telegraphed that he’d pardon former Maricopa County Sheriff Joe Arpaio, convicted of defying a court order to stop racial profiling by his deputies. And in their home state, he assailed Arizona Senator John McCain for the failure of Obamacare repeal and Senator Jeff Flake for being “weak” on illegal immigration, without mentioning their names. Both are fellow Republicans.

Gigicos had staged the event in a large multipurpose room. The main floor space was bisected by a dividing wall, leaving part of the space empty. There were some bleachers off to the side, but otherwise the audience was standing — and the scene appeared flat, lacking the energy and enthusiasm of other rallies.

Although the crowd looked thin when Trump arrived at about 6:30 p.m., rallygoers filled in the space while Housing and Urban Development Secretary Ben Carson, Alveda King, Franklin Graham and Pence delivered introductory speeches. A city of Phoenix spokeswoman told the Arizona Republic newspaper that about 10,000 people were inside the room when Trump took the stage.

Trump’s first words when he stepped to the microphone: “Wow, what a crowd, what a crowd.”

Gigicos’s Role

Some Trump advisers hope that the president’s anger with Gigicos, a loyal and trusted aide who is well liked at the White House, blows over and he’s brought back into the fold. A week later, Trump was still reminiscing about the Phoenix event.

“You saw the massive crowd we had,” he said at a White House news conference on Monday with Finland President Sauli Niinisto. “The people went crazy when I said, ‘What do you think of sheriff Joe?’ Or something to that effect.”

Gigicos organized all of Trump’s signature campaign events and his occasional rallies since entering office. He left his White House job as director of advance on July 31 to return to his consulting business. But he continued to work for Trump’s re-election campaign and the Republican National Committee.

Over the past two years, Trump had often assigned the blame — rightly or wrongly — to Gigicos when his rally logistics weren’t perfect. But his irritation usually blew over quickly. When his microphone had problems at a rally in Pensacola, Florida, in January 2016, Trump bellowed: “The stupid mic keeps popping! Do you hear that, George? Don’t pay them! Don’t pay them!”

Gigicos is the latest high-profile departure from Trump’s inner circle. Since July 21, press secretary Sean Spicer, Chief of Staff Reince Priebus, chief strategist Stephen Bannon, and national security aide Sebastian Gorka have all resigned or been fired. Former Communications Director Anthony Scaramucci’s tenure lasted less than two weeks.

Two outside advisory councils comprised of corporate CEOs dissolved after Trump’s Charlottesville remarks, and the White House severed ties with billionaire Carl Icahn, a semiformal Trump adviser.

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Future of WorkEducation
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
2 hours ago
C-Suitechief financial officer (CFO)
‘2026 has to be a year of execution’: AI investment pressures, supply-chain risks, and strategy misalignment are all on the line for CFOs
By Alex Zank and CFO BrewDecember 15, 2025
12 hours ago
AIregulation
Actor Joseph Gordon-Levitt wonders why AI companies don’t have to ‘follow any laws’
By Nick LichtenbergDecember 15, 2025
15 hours ago
A close-up of Jeff Bezos
SuccessJeff Bezos
‘I had to take 60 meetings’: Jeff Bezos says ‘the hardest thing I’ve ever done’ was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
16 hours ago
Photo of Sergey Brin
AIchief executive officer (CEO)
Google cofounder Sergey Brin said he was ‘spiraling’ before returning to work on Gemini—and staying retired ‘would’ve been a big mistake’
By Marco Quiroz-GutierrezDecember 15, 2025
17 hours ago
Gen Z workers collaborate in the office.
SuccessGen Z
PwC U.K. is giving Gen Z grads ‘resilience’ training in their first 6 months on the job, to get better at handling criticisms and office politics
By Emma BurleighDecember 15, 2025
18 hours ago

Most Popular

placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
16 hours ago
placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
18 hours ago
placeholder alt text
Success
Sorry, six-figure earners: Elon Musk says that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
20 hours ago
placeholder alt text
AI
Deloitte's CTO on a stunning AI transformation stat: Companies are spending 93% on tech and only 7% on people
By Nick LichtenbergDecember 15, 2025
23 hours ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, December 15, 2025
By Joseph HostetlerDecember 15, 2025
20 hours ago
placeholder alt text
North America
Ford writes down $19.5 billion as it pivots electric Lighting line of vehicles
By Sasha RogelbergDecember 15, 2025
12 hours ago