• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Monterey Car Week

People Spent a Lot of Money on Vintage Cars Last Week

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
August 21, 2017, 6:06 PM ET

Stronger than expected. That’s the takeaway after four days of vintage car auctions during Monterey Car Week. Across six companies, preliminary numbers show sales totaling $327 million at Pebble Beach over the weekend, down 3 percent from last year but 12 percent better than predicted at the beginning of the week.

According to car insurer Hagerty, the bump came because the week’s biggest consignments—a $6.7 million 1959 Aston Martin DB4GT Prototype Coupe and a $1.089 million 1964 Shelby Cobra 289 R&P Roadster—met estimates and sold, as opposed to not meeting reserve prices at all. In fact, while numbers this year were down from 2016, the sell-through rate (58 percent) and median price of car sold ($88,000) matched the previous year’s performance.

“At the moment, the market favors buyers, but prices have stabilized for most models, and those sellers who are realistic with their expectations are receiving fair prices,” said Jonathan Klinger, the spokesman for Hagerty. “We expect ultra -high-end cars to continue to perform well.”

The top seller of the week was Aston Martin’s 1956 DBR1, a green roadster that sold for $22.5 million Friday night, via RM Sotheby. The car is widely considered the most important Aston Martin ever made—it was the first of a series of five racing cars, one of which won the 1959 24 Hours of Le Mans sports car race—and it set a record for the most expensive British car ever at auction. Of the five that were made, this is the only one that has ever been offered for public sale.

Bonhams sold a 1995 McLaren F1 Coupe sold for $15.6 million, while two Ferraris also were in the top five—a 1966 Ferrari 275 GTB/C sold for $14.5 million, and a 1961 Ferrari 250 GT SWB sold for $8.3 million.

Meanwhile, Porsche’s 1970 917K sold for $14 million at the Gooding & Company auction Friday night. That car was the one featured in Steve McQueen’s famous film Le Mans.

Among the strongest performers this week were cars valued at more than $250,000, a segment that had the highest sell-through rate of any other.

But the other strong sellers were cars from the 1980s and ’90s. “In this area, you have a lot of Silicon Valley money come here, and that’s what they like,” said Craig Jackson, the chairman and chief executive officer of the Barrett-Jackson Auction Company. “Bidders are tracking much younger, which is a healthy thing for the hobby. But younger bidders have different tastes, and you see it reflected here.”

Cars in the ‘80s and ‘90s were much more likely than those of other decades to be bid at premiums above condition-appropriate amounts. RM Sotheby’s 1991 Ferrari F40 (it sold for $1.54 million) and Gooding & Co’s 1989 Porsche 911 Carrera Speedster (it sold for $297,000) are prime examples of this strong spot. Multiple Ferrari Testarossas made from 1984 to 1996 also exceeded expectations on the auction block.

“There’s a lot of money, a lot of enthusiasm,” Jackson continued. “But the people who are new coming into this, they are more cautious. They bid to the lower part of the estimate and then hold off if it’s not right.”

On the other hand, the short wheelbase Porsche 911s from the late 1960s rarely hit market prices, while Porsche Turbo 930s sold “on the low side,” Klinger said. Even the chic Mercedes-Benz SLs (the 190SLs, 300SLs and 380SLs, in particular) often fell short of “condition-appropriate” prices.

“Entry-level stock was slow to move,” Klinger said.

Supercars didn’t do great at Pebble Beach this year, either. A 1985 Ferrari 288 GTO from Bonhams received the lowest bid for the model since January 2014, and a 1988 Porsche 959 from Gooding took a little more than $1 million, $250,000 less than what it sold for last year.

There’s a simple reason to explain the decrease in interest in supercars, Jackson said. It has to do with people using the cars for their stated purpose—to drive. When significant cars finally come out of long-term ownership, as they have in recent years, they typically get snatched up quickly by another long-term owner. That means far fewer of the really good ones are available to buy. And for the truly discerning buyer, the rest that do pop up are not good enough to buy.

“A lot of people who wanted them got them,” Jackson said about those high-end cars. “Now that they have them, they’re actually using them. They’re driving. It’s all about you sharing moments of your life and enjoying it. We are seeing a lot more of that. And that is healthy for the market.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Julian Braithwaite is the Director General of the International Alliance for Responsible Drinking
CommentaryProductivity
Gen Z is drinking 20% less than Millennials. Productivity is rising. Coincidence? Not quite
By Julian BraithwaiteDecember 13, 2025
52 minutes ago
carbon
Commentaryclimate change
Banking on carbon markets 2.0: why financial institutions should engage with carbon credits
By Usha Rao-MonariDecember 13, 2025
2 hours ago
Nicholas Thompson
C-SuiteBook Excerpt
I took over one of the most prestigious media firms while training for an ultramarathon. Here’s what I learned becoming CEO of The Atlantic
By Nicholas ThompsonDecember 13, 2025
3 hours ago
Sarandos
Arts & EntertainmentM&A
It’s a sequel, it’s a remake, it’s a reboot: Lawyers grow wistful for old corporate rumbles as Paramount, Netflix fight for Warner
By Nick LichtenbergDecember 13, 2025
4 hours ago
Lauren Antonoff
SuccessCareers
Once a college dropout, this CEO went back to school at 52—but she still says the Gen Zers who will succeed are those who ‘forge their own path’
By Preston ForeDecember 13, 2025
4 hours ago
Oracle chairman of the board and chief technology officer Larry Ellison delivers a keynote address during the 2019 Oracle OpenWorld on September 16, 2019 in San Francisco, California.
AIOracle
Oracle’s collapsing stock shows the AI boom is running into two hard limits: physics and debt markets
By Eva RoytburgDecember 13, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
1 day ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
24 hours ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
23 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
19 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
17 hours ago
placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.