• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

This Investment Is Almost As Popular As the Smartphone

By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
By
Ryan Derousseau
Ryan Derousseau
Down Arrow Button Icon
August 5, 2017, 10:00 AM ET

Doing the right thing isn’t always easy in the personal investing space. The desire to beat the market is strong, after all.

But it seems when investing in their company 401(k)s, U.S. savers have seen the light. Retirement investment management firm Vanguard has found that 72% of the 4.6 million people participating in company-sponsored plans overseen by Vanguard invest in target date funds. That percentage has tripled over the past decade.

These target date funds relieve the individual investor of asset allocation decisions; instead, they automatically adjust each person’s equity exposure based on their age. If you’re a 35-year-old investor, then you’ll almost certainly have a higher percentage of stocks in your portfolio than a 65-year-old who’s close to retirement, for example, although it varies based on your own risk tolerance.

The most important thing about these features: They help investors avoid that urge to time the market, which far more often than not hurts their returns over time.

The use of target date funds, by Vanguard’s analysis, has tripled over the past decade. The company estimates that the number of participants who allow their allocations to be professionally managed, either through a target date fund, a balanced fund or an account advisory service, will grow to 75% by 2021, up from 17% in 2007.

These numbers “signal a shift in responsibility for investment decision-making away from the participant and back to employer-selected investment and advice programs,” wrote Martha King, managing director of the institutional investor group at Vanguard.

As an investment product, the target-date fund stands alone in terms of growth. You’d have to look towards U.S. smartphone adoption, which sits at 77% today according to Pew, to find a close mirror to the surge target date funds have seen.

Yet these numbers don’t show the whole picture. Despite the growth in these funds, many investors still choose actively managed ones over index-driven options, which change equity allocation based on a market index. Financial services consultancy Sway Research found that index-focused target date account for only 37% of all target date fund assets. That leaves 63% of assets in actively managed funds and hybrid options that offer a mix of active and passive management.

Over the long term, it’s best to also have exposure to index funds, since they’ve been shown to outperform actively managed accounts, in part because their costs are so much lower. In fact, 92.2% of actively managed funds underperformed their large-cap benchmark over the past 15 years, according to S&P Global.

If you’re choosing an actively managed target date fund, you’ll also want to have some portion of your savings in an index fund as well. But Vanguard found that two-thirds of its participants invest in only one target date fund.

The oldest rule of thumb for personal investors is to not have all their retirement eggs in one basket. That’s one thing that hasn’t changed.

About the Author
By Ryan Derousseau
See full bioRight Arrow Button Icon

Latest in Finance

Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for December 2025
By Glen Luke FlanaganDecember 4, 2025
3 hours ago
The Fifth Third Bank logo on a blue and purple layered background.
Personal Financechecking accounts
Fifth Third Bank review 2025: Full-service bank with unique perks (but lackluster APYs)
By Joseph HostetlerDecember 4, 2025
3 hours ago
Trump
PoliticsWhite House
‘We fixed inflation, and we fixed almost everything’: Trump travels to Pennsylvania to talk affordability while denying it’s a problem
By Josh Boak and The Associated PressDecember 4, 2025
3 hours ago
Bear
RetailTariffs and trade
Build-A-Bear stock falls 15% as it reveals the real hit from tariffs, at last
By Michelle Chapman and The Associated PressDecember 4, 2025
3 hours ago
Gen Z
EconomyGen Z
America, meet your alienated youth: ‘Gold standard’ Harvard survey reveals Gen Z’s anxiety and distrust, defined by economic insecurity
By Nick LichtenbergDecember 4, 2025
3 hours ago
The outside of a Dollar General store, at night
Retaildollar stores
Rich people are flooding dollar stores as Americans navigate a crushing affordability crisis
By Dave SmithDecember 4, 2025
5 hours ago

Most Popular

placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
12 hours ago
placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Success
‘Godfather of AI’ says Bill Gates and Elon Musk are right about the future of work—but he predicts mass unemployment is on its way
By Preston ForeDecember 4, 2025
8 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
Health
Bill Gates decries ‘significant reversal in child deaths’ as nearly 5 million kids will die before they turn 5 this year
By Nick LichtenbergDecember 4, 2025
19 hours ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.